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For Companies At a Glance
- Tasks: Lead CRO strategy, optimise user journeys, and drive data-driven decisions.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts, career development, and mental health support.
- Why this job: Make a real impact in hospitality while enjoying great perks and discounts.
- Qualifications: 5+ years in CRO, strong analytical skills, and experience in hospitality or retail.
- Other info: Dynamic team environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
As a Conversion Rate Optimisation (CRO) Manager, you will build a culture of experimentation, embed data-driven decision-making, and maximise performance across the end-to-end user journey. You will own the optimisation roadmap, champion evidence-based change, and collaborate cross-functionally to ensure every change positively impacts commercial outcomes.
Qualifications
- Define and lead the CRO strategy across web, app, bookings, and outbound channels, driving alignment with business goals, growth targets, and customer needs.
- Establish and maintain a robust testing methodology, including prioritisation models, hypothesis frameworks, experimentation governance, and QA standards.
- Translate quantitative and qualitative insights into actionable optimisation opportunities, conducting behavioural analysis, funnel reviews, heatmap analysis, and customer need-state discovery.
- Optimise journeys linked to core revenue levers, including website conversion, booking flow, app ordering journeys, outbound email/push performance, and trust signal communications.
- Define and track KPIs for CRO activity, including conversion impact, win rates, compound change, test velocity, uplift monetisation, and customer friction reduction.
What you'll bring...
- Proven experience leading optimisation initiatives and strong collaboration across cross-matrix teams (including agency).
- Ideally, experience within Hospitality, Retail, or Ecommerce.
- Analytical, inquisitive mindset with a bias for action, inspiring evidence-based decisions and customer‑centric thinking.
- 5+ years of expertise in crafting and measuring Web & App CX, running parallel tests across brands, products, and customer groups.
- Skilled in quantitative, behavioural, and funnel analytics, including A/B, multivariate, AI-decisioning, and personalisation.
Additional Information
We're all about rewarding our team's hard work, that's why you'll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
- Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream - access your wage before payday for when life happens.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...
CRO Manager in Burton upon Trent employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Greene King. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common CRO-related questions. Think about your past experiences and how they align with the role. We want you to showcase your analytical skills and evidence-based decision-making!
✨Tip Number 3
Show off your passion for optimisation! Bring examples of your previous work, like successful A/B tests or data-driven projects. This will demonstrate your hands-on experience and commitment to driving results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRO Manager in Burton upon Trent
Some tips for your application 🫡
Show Your Passion for CRO: When you're writing your application, let your enthusiasm for Conversion Rate Optimisation shine through. We want to see how much you love experimenting and driving results, so share any relevant experiences that highlight your passion!
Be Data-Driven: Since this role is all about data-driven decision-making, make sure to include specific examples of how you've used data to inform your strategies in the past. We’re keen on seeing your analytical skills in action!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to match our job description. Highlight your experience in hospitality, retail, or e-commerce, and show us how you align with our goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Greene King
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Be ready to discuss your experience with A/B testing, funnel analysis, and how you've used data to drive decisions in previous roles. This will show that you're not just familiar with the concepts but have practical experience applying them.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where your analytical mindset led to successful outcomes. Bring along metrics or case studies that highlight your ability to translate insights into actionable strategies. This will demonstrate your capability to optimise user journeys effectively.
✨Understand the Business Goals
Before the interview, research Greene King's mission and values. Think about how your CRO strategy can align with their goals of maximising performance and enhancing customer experiences. Showing that you understand their business will set you apart from other candidates.
✨Be Ready for Collaboration Questions
Since this role involves cross-functional collaboration, prepare to discuss how you've worked with different teams in the past. Share examples of how you’ve successfully led optimisation initiatives while working alongside marketing, product, and tech teams. This will highlight your teamwork skills and adaptability.
