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- Tasks: Lead innovative CRM strategies to boost customer engagement and loyalty.
- Company: A top pub company with a focus on customer experience.
- Benefits: Attractive discounts, support programmes, and career development opportunities.
- Why this job: Make a real impact on customer loyalty in a vibrant industry.
- Qualifications: Proven CRM experience and strong leadership skills.
- Other info: Join a dynamic team in Burton with great growth potential.
The predicted salary is between 36000 - 60000 £ per year.
A leading pub company is seeking a CRM Growth & Loyalty Lead to enhance customer engagement through innovative strategies. The role involves owning the delivery of multi-channel communications, leading CRM marketing teams, and activating loyalty campaigns to maximize customer lifetime value.
The ideal candidate will have significant CRM experience and strong people management skills. This position is based in Burton and offers ample career development opportunities alongside attractive employee benefits including discounts and support programs.
CRM Growth & Loyalty Lead — Omni-Channel Engagement in Burton upon Trent employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Growth & Loyalty Lead — Omni-Channel Engagement in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or loyalty roles. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past CRM campaigns and their results. This will help you stand out during interviews and demonstrate your expertise.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on how you've led teams and activated successful loyalty campaigns.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace CRM Growth & Loyalty Lead — Omni-Channel Engagement in Burton upon Trent
Some tips for your application 🫡
Show Your CRM Experience: Make sure to highlight your previous CRM experience in your application. We want to see how you've successfully engaged customers and driven loyalty in past roles, so don’t hold back on those achievements!
Tailor Your Application: Take a moment to tailor your application specifically for this role. Use the job description as a guide and align your skills and experiences with what we’re looking for in a CRM Growth & Loyalty Lead.
Be Personable: We love a bit of personality! When writing your application, let your unique voice shine through. This role is all about engaging with customers, so showing us your communication style can really make you stand out.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy to do!
How to prepare for a job interview at Greene King
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer engagement and loyalty strategies, especially those relevant to the pub industry. This will show that you're not just familiar with CRM but are also passionate about driving growth through innovative approaches.
✨Showcase Your Leadership Skills
Since this role involves leading CRM marketing teams, be prepared to discuss your people management experience. Share specific examples of how you've motivated teams, resolved conflicts, or implemented successful campaigns. This will demonstrate your capability to lead and inspire others.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations related to multi-channel communications or loyalty campaigns. Think of past experiences where you successfully navigated challenges and be ready to explain your thought process and outcomes. This will highlight your problem-solving skills and strategic thinking.
✨Align with Company Values
Research the pub company's values and culture. During the interview, express how your personal values align with theirs and how you can contribute to their mission. This connection can set you apart from other candidates and show that you're genuinely interested in being part of their team.
