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For Companies At a Glance
- Tasks: Lead customer engagement communications and enhance loyalty through innovative CRM strategies.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy discounts on food, drinks, and hotels, plus career development opportunities.
- Why this job: Make a real impact on customer experiences while growing your career in a dynamic environment.
- Qualifications: Strong CRM experience and proven leadership skills in transforming customer strategies.
- Other info: Be part of a supportive team with access to mental health and financial assistance.
The predicted salary is between 36000 - 60000 £ per year.
As a CRM Growth & Loyalty Lead, you will own the delivery of best-in-class customer engagement communications and lead CRM marketing, loyalty, and technical teams to improve customer value through an omni-channel experience. You will leverage customer engagement platforms to enhance customer value and drive personalisation and conversion.
Responsibilities:
- Own the delivery of customer engagement communications (email, push, in-app, loyalty, SMS, and more) to retain existing customers, increase brand loyalty, and grow customer lifetime value.
- Lead CRM marketing, loyalty, and technical teams to leverage customer engagement platforms and improve customer value through an omni-channel experience.
- Embrace change as CRM & loyalty journeys become more insight- and data-led, leading to more sophisticated automations and use of predictive analytics.
- Work alongside digital product and customer data leads to maximise value in this area, growing our known customer & loyalty database.
- Activate loyalty campaigns for the group, leading campaigns and journeys that best reward behaviour and nudge customer frequency and value.
What You’ll Bring:
- Strong experience in CRM/Loyalty.
- Extensive experience developing and implementing customer strategies using CRM data, campaign, and automation platforms.
- Confident facilitator and stakeholder manager, building senior relationships across a matrix organisation.
- Significant experience working in large-scale programmes that transform the customer experience.
- Proven people leader and confident senior leader, experience in building high performing teams of 5+.
Benefits:
- The chance to further your career across our well-known brands – as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels — so you can enjoy a weekend away without breaking the bank.
- Refer a friend – when they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
CRM Growth & Loyalty Lead in Burton upon Trent employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Growth & Loyalty Lead in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in customer engagement and loyalty strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace CRM Growth & Loyalty Lead in Burton upon Trent
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Growth & Loyalty Lead role. Highlight your experience in CRM and loyalty strategies, and show us how you've used data to drive customer engagement. We want to see how you can bring value to our team!
Showcase Your Achievements: Don’t just list your responsibilities; tell us about your successes! Use specific examples of campaigns you've led or improvements you've made in customer engagement. Numbers speak volumes, so if you’ve increased customer lifetime value or retention rates, let us know!
Be Authentic: We love a bit of personality! When writing your application, let your true self shine through. Share your passion for customer engagement and how you embrace change in the CRM landscape. We’re looking for someone who fits in with our culture at Greene King.
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it lands in the right hands. We can’t wait to hear from you!
How to prepare for a job interview at Greene King
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer engagement and be ready to discuss how you've used data to drive loyalty and personalisation in past roles.
✨Showcase Your Leadership Skills
As a potential leader, it's crucial to demonstrate your ability to manage teams effectively. Prepare examples of how you've built high-performing teams and navigated complex stakeholder relationships in previous positions.
✨Be Data-Driven
Since the role involves leveraging predictive analytics, come prepared with specific examples of how you've used data to inform your strategies. Discuss any tools or platforms you've worked with and the impact they had on customer engagement.
✨Prepare for Change Management Questions
Given the evolving nature of CRM and loyalty programmes, expect questions about how you've embraced change in your previous roles. Think of instances where you've led initiatives that transformed customer experiences and be ready to share those stories.
