At a Glance
- Tasks: Create engaging multi-channel campaigns to boost customer loyalty and brand engagement.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Other info: Great opportunities for career growth and a supportive team culture.
- Why this job: Make a real impact in a fast-paced environment while growing your skills.
- Qualifications: Experience in CRM campaigns, strong analytical skills, and creativity.
The predicted salary is between 30000 - 40000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
As a CRM Growth Executive, you will deliver best‑in‑class customer engagement across email, push, in‑app, SMS and more, helping to retain customers, increase brand loyalty and grow customer lifetime value. Working across multiple brands, you’ll operate in a fast‑paced, creative and commercial environment where no two campaigns are the same.
Partnering closely with the CRM Growth Manager, you’ll support the evolution of CRM into a more insight‑driven, data‑led function, embracing automation, personalisation and testing to drive performance at scale.
As CRM Growth Executive, you will…
- Deliver engaging email, push and multi‑channel campaigns, using segmentation and targeting to reach the right audience with the right message.
- Manage end‑to‑end campaign execution – briefing, building, proofing, testing, QA and deployment across devices.
- Plan and run A/B testing and optimisation programmes to continuously improve campaign performance.
- Ensure all campaigns are compliant with GDPR and PECR requirements.
- Analyse customer behaviour to identify key lifecycle moments and trigger communications.
- Use creativity and commercial insight to plan campaigns that drive database growth and engagement.
- Work with external agencies to execute CRM campaigns to a high standard.
- Support CRM KPI setting and develop plans to achieve YOY growth targets.
- Grow and activate CRM and loyalty audiences through targeted tactics and campaigns.
- Collaborate with digital trading and UX teams to enhance the customer experience across digital channels.
What you’ll bring…
- Experience in CRM campaign delivery (email essential; push, app or SMS desirable).
- Familiarity with CRM platforms such as Braze (advantageous, not essential).
- Strong campaign management skills with the ability to deliver high volumes at pace.
- Confidence working with stakeholders and managing third‑party agencies.
- Analytical mindset with experience using data to drive decisions and optimisation.
- Ability to work to tight deadlines in a fast‑paced environment.
- Strong communication and collaboration skills across digital and marketing teams.
- Good working knowledge of Excel and Microsoft tools.
- Proactive approach to identifying risks and opportunities.
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as the chance to further your career across our well-known brands.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program – mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend – earn £1,500 for referring someone who is placed.
- Wagestream – access your wage before payday.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
CRM Growth Executive in Burton upon Trent employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As a CRM Growth Executive, you'll thrive in a dynamic environment where creativity meets data-driven strategies, with ample opportunities for career progression through our renowned training programmes. Enjoy competitive salaries, generous discounts across our brands, and a supportive employee assistance programme that prioritises your well-being.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Growth Executive in Burton upon Trent
✨Tip Number 1
Get to know the company inside out! Research Greene King’s history, values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how you can showcase your campaign management skills and analytical mindset. We want to see how you can bring value to the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Greene King family. Good luck!
We think you need these skills to ace CRM Growth Executive in Burton upon Trent
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Growth Executive role. Highlight your experience in CRM campaign delivery and any relevant skills that match the job description. We want to see how you can bring value to our team!
Show Off Your Creativity:Since this role involves delivering engaging campaigns, don’t shy away from showcasing your creative side. Share examples of past campaigns you've worked on, especially those that involved A/B testing or innovative strategies. Let us see your flair!
Be Data-Driven:We love candidates who can use data to drive decisions. Include any experience you have with analysing customer behaviour or using CRM platforms. Show us how you've used insights to optimise campaigns in the past!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker. We can't wait to hear from you!
How to prepare for a job interview at Greene King
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially around email campaigns. Familiarise yourself with the tools mentioned in the job description, like Braze, even if you haven't used them before. This shows you're proactive and ready to hit the ground running!
✨Showcase Your Campaign Success
Prepare to discuss specific examples of successful campaigns you've managed. Highlight your role in the end-to-end process, from planning to execution. Use metrics to demonstrate how your efforts led to increased engagement or customer retention.
✨Be Data-Driven
Since the role involves analysing customer behaviour, come prepared with examples of how you've used data to inform your decisions. Discuss any A/B testing you've conducted and the insights gained from those experiences. This will show your analytical mindset is right for the job.
✨Collaborate Like a Pro
Emphasise your teamwork skills by sharing experiences where you've worked closely with stakeholders or third-party agencies. Highlight how you’ve navigated challenges and ensured smooth communication across teams, as collaboration is key in this fast-paced environment.
