At a Glance
- Tasks: Shape our story and enhance brand reputation through impactful PR and communications.
- Company: Join a leading brewing company with a passion for storytelling.
- Benefits: Competitive salary, generous discounts, and access to mental health support.
- Other info: Dynamic team environment with opportunities for growth and creativity.
- Why this job: Make a real impact in the brewing sector while developing your career.
- Qualifications: Strong communication skills and experience in media management.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for a talented Communications Specialist to play a key role in shaping how we tell our story, enhancing the reputation of our brewing and beer brands, and bringing our strategy to life through impactful PR and communications. As part of our Group External Communications team, you’ll lead proactive communications activity for our Brewing & Brands (B&B) division.
Benefits:
- Competitive salary and pension contribution.
- The chance to further your career across our well-known brands.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance programme for mental health, well-being, financial and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend: earn £1,500 when they are placed.
- Wagestream – access your wage before payday.
- Retail discounts up to 30% at Superdrug and exclusive mobile discounts.
Responsibilities:
- Enhancing positive relationships with local media ahead of the opening of our new brewery in 2027.
- Proactive outreach across the business to build a bank of positive stories for external use across all media, aligned with the wider business and comms strategies.
- Developing positive relationships across national and trade media, outside of B&B.
- Identifying positive opportunities to accelerate brand awareness and recognition across Greene King and Greene King Brewery.
- Work closely with key stakeholders including those in B&B, Pub Partners, marketing and PR to understand goals and objectives, ensuring we can develop engaging and high performing PR activations across the team.
- Work with the internal comms team to provide a regular drumbeat of content to support wider business objectives.
- Reporting for the senior leadership team across our team efforts.
- Management of our corporate LinkedIn channel, including development of content.
Desired Skills:
- A strong communicator that can adapt for differing audiences.
- Experience of managing and delivering expectations of multiple stakeholders.
- Experience working in a busy and pressurised press office.
- Media management and experience in crisis/issue management.
- Experience in evaluation and reporting.
- Experience in social media – creating content and identifying opportunities.
- Show resilience and ability to manage communications in a crisis.
- Strong judgement.
- Autonomous and confident making decisions and advising under pressure.
- Ability to multi-task and to work independently on multiple projects simultaneously.
- Strong attention to detail.
- A team player with a positive and proactive attitude.
- Ability to establish positive working relationships, both internally and externally.
- To be able to work collaboratively and communicate effectively to the wider business.
- Personable and able to bring other people on the journey.
- A genuine desire to work within the pub and brewing sector.
Communications Specialist in Burton upon Trent employer: Greene King
As a Communications Specialist at Greene King, you will thrive in a dynamic and supportive work environment that values creativity and collaboration. With competitive salaries, generous discounts on our brands, and a strong focus on employee well-being, we offer numerous opportunities for career advancement within our renowned brewing and beer brands. Join us in shaping impactful communications as we prepare for the exciting launch of our new brewery in 2027, all while enjoying a culture that prioritises your growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Specialist in Burton upon Trent
✨Tip Number 1
Network like a pro! Get out there and connect with people in the brewing and communications industry. Attend events, join relevant groups on social media, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in communications. Include examples of PR campaigns, media relations, and any content you've created. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values, recent news, and how they communicate with their audience. Tailor your responses to show how your experience aligns with their goals, especially in enhancing brand awareness.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our story in the brewing sector.
We think you need these skills to ace Communications Specialist in Burton upon Trent
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Communications Specialist role. Highlight your experience in media management and PR, and show how your skills align with our goals at StudySmarter.
Showcase Your Storytelling Skills:We want to see how you can shape narratives! Use your application to demonstrate your ability to craft compelling stories that enhance brand reputation. Share examples of past successes in your communications work.
Be Personable and Engaging:Remember, we’re looking for someone who can build relationships. Let your personality shine through in your writing. Show us that you’re not just a strong communicator, but also a team player who can connect with others.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity in our Brewing & Brands division.
How to prepare for a job interview at Greene King
✨Know Your Story
Before the interview, make sure you can articulate your own story and how it aligns with the company's mission. Think about your past experiences in communications and how they can enhance the reputation of their brewing and beer brands.
✨Research the Brand
Dive deep into the company’s history, values, and recent news. Understanding their current PR strategies and any upcoming projects, like the new brewery opening in 2027, will help you speak confidently about how you can contribute to their goals.
✨Prepare for Stakeholder Scenarios
Since the role involves managing multiple stakeholders, prepare examples of how you've successfully navigated similar situations in the past. Be ready to discuss how you can build positive relationships across various teams and media.
✨Showcase Your Crisis Management Skills
Given the importance of crisis management in this role, think of specific instances where you've handled communication challenges. Highlight your resilience and decision-making skills under pressure to demonstrate that you can manage communications effectively when it matters most.
