At a Glance
- Tasks: Support the Commercial Manager in delivering innovative food marketing strategies.
- Company: Join Greene King, the UK's leading pub company and brewer.
- Benefits: 33% discount on food and drink, career development, and mental health support.
- Other info: Dynamic role with opportunities for growth and creativity.
- Why this job: Be part of a team that shapes the future of British hospitality.
- Qualifications: One year of experience in retail or hospitality marketing.
The predicted salary is between 30000 - 40000 £ per year.
Company Description
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job Description
Working in the Commercial Marketing team, the role holder will be responsible for supporting the Commercial Manager (Food) in delivering the food strategy for Greene King – specifically developing and executing the annual food marketing plan in line with business, commercial and brand objectives. Working closely with Food Development, Supply Chain, Integrated Marketing and Operations teams, this role encompasses management of range, menu and promotional processes; developing and implementing customer propositions, optimising ranges from a commercial viewpoint, and maximising revenue opportunities.
Qualifications
- Food Proposition
- Working with the Commercial Manager and Integrated Marketing team to support with defining, creating and evaluating distinct Food propositions for each of our brands and formats.
- Develop and utilise understanding of assigned brands to confidently apply knowledge of wider portfolio strategy, customer behaviour, sales data, operational feedback and market trends to make decisions.
- Support commercial analysis to provide key data for menu development – from quantitative data including volumes, margin and spend to qualitative data including customer reviews and in-pub colleague feedback.
- Food Process
- Assist in managing the end-to-end menu process from conception to implementation – liaise with a wide range of stakeholders to ensure adherence to key stages and timelines.
- Be a central point of communication for all things food, keeping stakeholders updated in a transparent and timely manner, and creating onward communication where necessary.
- Support with the post menu review to gain strong understanding of menu performance.
- Working cross functionally and with the Commercial Manager, creating and implementing a strategy to maximise sales and margin in our pubs.
- On-Site Delivery
- Support in creating programmes to improve quality of food delivery in-pub.
- Working with the Food Development team to drive efficiency of process and steps in pub.
- Working with Food & Drink Ops Managers to deliver site support and training, as well as menu launch programmes to Operations Team.
- Trials and Future Proofing
- Establish, implement and analyse range / simplification trials to inform further menu changes.
- Support with continuous stream of rapid-trial innovation programmes to support trend adoption and drive customer footfall.
What you’ll bring…
- One year's experience in a retail/hospitality Marketing.
- Commercially aware and able to integrate company agenda into thinking.
- Good communicator with ability to engage the business.
- Forward thinking with strong planning & process skills.
- Brand literate with a strong affinity for the guest and their motivations.
- Analytical ability to identify key issues and opportunities.
- Team player – able to work well with internal (e.g. Marketing, Operations, Purchasing, finance etc.) and external (e.g. agencies, logistics) teams.
Benefits
- The chance to further your career across our well-known brands– as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – when they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Commercial Executive (Food) in Burton upon Trent employer: Greene King
Greene King is an exceptional employer, offering a vibrant work culture deeply rooted in British hospitality and a commitment to employee growth. With extensive training opportunities, generous discounts on food and accommodation, and a supportive environment prioritising mental well-being, we empower our team to thrive while delivering memorable experiences to our guests.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Executive (Food) in Burton upon Trent
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Greene King. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Greene King
Don't be shy about reaching out to Greene King directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Commercial Executive (Food) in Burton upon Trent
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Greene King and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Greene King
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
