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For Companies At a Glance
- Tasks: Analyse media performance and deliver actionable insights to boost sales growth.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Why this job: Make a real impact on marketing strategies and drive significant ROI improvements.
- Qualifications: Experience in media analytics and proficiency with tools like GA4 and Google Ads.
- Other info: Dynamic team environment with opportunities for career advancement and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
As a Media Insight Analyst, you will uncover actionable insights from campaign performance to improve ROI and drive £15m in sales growth. You will work closely with marketing and finance teams to optimise media spend and deliver data-driven recommendations.
As Media Insight Analyst, you will:
- Analyse campaign performance across paid and organic channels to identify optimisation opportunities
- Develop and maintain cross-channel media reporting and dashboards for stakeholders
- Support A/B testing and test-and-learn programmes to improve campaign effectiveness
- Deliver insights on paid investment impact to achieve ROI improvement targets
- Collaborate with finance and digital analytics teams to ensure robust reporting and alignment
What you will bring:
- Proven experience in media or marketing analytics within a multi-channel environment
- Strong understanding of media metrics (CPM, CTR, CPA, ROAS) and campaign performance drivers
- Proficiency with tools such as GA4, Google Ads, Meta Ads Manager, Looker Studio or Power BI
- Ability to translate complex data into clear, actionable insights and recommendations
- Experience with attribution modelling or media mix modelling (desirable)
We are all about rewarding our team’s hard work, that’s why you will receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program - mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend - earn £1,500 for referring someone who is placed.
- Wagestream - access your wage before payday.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Business Analyst (Media Performance), Hybrid in Burton upon Trent employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Analyst (Media Performance), Hybrid in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to media performance analytics. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your skills effectively.
✨Tip Number 3
Showcase your analytical skills with real examples! Bring along case studies or projects where you've improved ROI or optimised media spend. This will demonstrate your ability to deliver actionable insights, just like we do at StudySmarter.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Greene King and contributing to our mission.
We think you need these skills to ace Business Analyst (Media Performance), Hybrid in Burton upon Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Insight Analyst role. Highlight your experience with media metrics and analytics tools like GA4 or Google Ads. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about media performance and how you can contribute to our mission at Greene King. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Mention specific projects where you've turned data into actionable insights, especially in a multi-channel environment. We love seeing real examples!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy!
How to prepare for a job interview at Greene King
✨Know Your Metrics
Familiarise yourself with key media metrics like CPM, CTR, CPA, and ROAS. Be ready to discuss how these metrics impact campaign performance and ROI. This shows you understand the core of what the role entails.
✨Showcase Your Analytical Skills
Prepare examples of how you've used tools like GA4, Google Ads, or Power BI in past roles. Highlight specific instances where your insights led to improved campaign effectiveness or optimisation opportunities.
✨Collaborate Like a Pro
Since you'll be working closely with marketing and finance teams, think of examples that demonstrate your ability to collaborate effectively. Discuss how you’ve aligned reporting with different stakeholders in previous roles.
✨Be Ready for A/B Testing Talk
Brush up on your knowledge of A/B testing and test-and-learn programmes. Be prepared to explain how you've implemented these strategies in the past and the results they yielded, as this is crucial for improving campaign effectiveness.
