At a Glance
- Tasks: Support brand strategies and enhance customer experiences in a dynamic pub environment.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Other info: Enjoy a supportive environment with excellent career growth and well-being resources.
- Why this job: Make a real impact on brand strategies while enjoying a vibrant workplace culture.
- Qualifications: Experience in a brand role and strong communication skills are essential.
As a Brand Executive you will support the development, execution and optimisation of brand strategies aligned with strategic and portfolio plans, while continuously improving the end-to-end customer experience ensuring performance objectives are met. Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality.
Please note this is a 12 Month FTC/Secondment Opportunity
Your role as Brand Executive:
- Execute the 3-5 year brand plans informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market.
- Review brand health and market position using internal performance data and customer feedback, sharing insight with relevant stakeholders across Marketing and the broader business to inform future plans.
- Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning.
- Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity.
- Follow the Greene King way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way.
- Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards.
- Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution.
What you'll bring:
- Previous experience working in a Brand role is essential.
- Ability to draft concise brand briefs.
- Able to deliver against ambitious plans and timeframes.
- Excellent communication skills with the ability to work with stakeholders across the business.
Additional Information:
We're all about rewarding our team's hard work, that's why you'll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands– as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program – mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend – earn £1,500 for referring someone who is placed.
- Wagestream – access your wage before payday.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Brand Executive - Restaurants in Burton upon Trent employer: Greene King
Greene King is an exceptional employer, offering a vibrant work culture steeped in over 220 years of British pub heritage. As a Brand Executive, you will benefit from competitive salaries, extensive career development opportunities, and a supportive environment that prioritises employee well-being, including mental health resources and generous discounts across our brands. Join our dedicated team and be part of a company that values your contributions while providing a platform for personal and professional growth.
