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- Tasks: Develop and optimise brand strategies while enhancing customer experience.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, pension, discounts, and career development opportunities.
- Why this job: Make a real impact on brand growth and customer engagement in a dynamic environment.
- Qualifications: Experience in brand management and strong collaboration skills.
- Other info: Enjoy a supportive workplace with excellent training and well-being resources.
The predicted salary is between 28800 - 43200 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today.
THIS ROLE IS A 10 MONTH FIXED TERM CONTRACT
To develop, execute, and optimise brand strategies aligned with Strategic & Portfolio plans, while continuously improving the end-to-end customer experience ensuring performance objectives are met. This role requires close collaboration across Portfolio, Marketing, Digital, Divisional & PR teams. Working with stakeholders across these teams to maintain alignment and drive performance is critical.
- Provide strategic input to the Brand strategy portfolio plan and future brand development / transformation needs.
- Maintain a 3-5 year brand plan informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market.
- Review brand health and market position quarterly using internal performance data and customer feedback, succinctly share insight with relevant stakeholders across Marketing and the broader business to inform future strategic decisions.
- Develop and prioritise an 18-month roadmap of brand management objectives and initiatives that drive growth and enhance customer engagement.
- Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning.
- Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity.
- Robustly embed the GK way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way.
- Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards.
- Within a set GK framework - own, review and optimise customer journeys by identifying and prioritising interventions across touchpoints, ensuring improvements in service, app integration, communications, etc. ensuring activity is executed in adherence with brand standards.
- Embed robust design, testing, and rollout of interventions.
- Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution.
- Maintain and enforce brand guidelines by overseeing the creation, evolution, and adherence to visual identity and brand assets across all channels.
- Build and manage long-term brand partnerships that align with the brand's market positioning and contribute to its growth and reputation.
- Work in partnership with BUDs to inform strategic operational plans that align with brand purpose / customer experience maintaining and building long term brand health.
We're all about rewarding our team's hard work, that's why you'll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
Brand Manager Farmhouse - 10 month FTC employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Farmhouse - 10 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Greene King. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for interviews by researching Greene King's brand values and recent campaigns. Show us you’re passionate about the pub experience and how you can contribute to their mission of pouring happiness into lives.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a quick email to express your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Practice your pitch! Be ready to discuss how your skills align with the role of Brand Manager. We want to hear how you can help enhance customer engagement and drive growth at Greene King.
We think you need these skills to ace Brand Manager Farmhouse - 10 month FTC
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Greene King and its values shine through. We want to see how you connect with our mission of pouring happiness into lives and what makes you excited about being part of our team.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and marketing. We love seeing how your past roles align with the responsibilities of this position, so don’t hold back on showcasing your achievements and how they can benefit us.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of your qualifications and ideas for the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Greene King
✨Know Your Brand Inside Out
Before the interview, dive deep into Greene King's brand history and values. Understand their mission to pour happiness into lives and how they position themselves in the market. This knowledge will help you align your answers with their brand ethos and demonstrate your genuine interest.
✨Prepare for Collaborative Scenarios
Since this role requires close collaboration with various teams, think of examples from your past experiences where you've successfully worked with different stakeholders. Be ready to discuss how you can maintain alignment and drive performance across departments, as this will be crucial for the role.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and optimise brand strategies. Think about how you would use brand health insights and customer feedback to inform decisions. Presenting a clear vision for a 3-5 year brand plan will impress the interviewers and show that you’re forward-thinking.
✨Demonstrate Your Campaign Management Skills
Since you'll be involved in designing integrated campaign calendars, come equipped with examples of successful campaigns you've managed. Highlight your ability to create clear briefs and ensure adherence to brand standards, as this will showcase your capability to execute effectively within the role.
