Salary for Advertising: Competitive Salary
Dept. L4/House: Brand Planning & Strategy - 99041
Company Description
As a Brand Executive you will support the development, execution and optimisation of brand strategies aligned with strategic and portfolio plans, while continuously improving the end-to-end customer experience ensuring performance objectives are met.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
Job Description
Please note this is a 12 Month FTC/Secondment Opportunity
Your role as Brand Executive
Execute the 3-5 year brand plans informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market
Review brand health and market position using internal performance data and customer feedback, sharing insight with relevant stakeholders across Marketing and the broader business to inform future plans
Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning
Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity
Follow the Greene King way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards
Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution.
What you'll bring...
Previous experience working in a Brand role is essential
Ability to draft concise brand briefs.
Able to deliver against ambitious plans and timeframes
Excellent communication skills with the ability to work with stakeholders across the business.
Additional Information
We're all about rewarding our team's hard work, that's why...
You'll receive a competitive salary, pension contribution as well as:
The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the
Dept. L4/House: Brand Planning & Strategy - 99041
Company Description
As a Brand Executive you will support the development, execution and optimisation of brand strategies aligned with strategic and portfolio plans, while continuously improving the end-to-end customer experience ensuring performance objectives are met.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
Job Description
Please note this is a 12 Month FTC/Secondment Opportunity
Your role as Brand Executive
Execute the 3-5 year brand plans informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market
Review brand health and market position using internal performance data and customer feedback, sharing insight with relevant stakeholders across Marketing and the broader business to inform future plans
Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning
Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity
Follow the Greene King way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards
Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution.
What you'll bring...
Previous experience working in a Brand role is essential
Ability to draft concise brand briefs.
Able to deliver against ambitious plans and timeframes
Excellent communication skills with the ability to work with stakeholders across the business.
Additional Information
We're all about rewarding our team's hard work, that's why...
You'll receive a competitive salary, pension contribution as well as:
The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the
