At a Glance
- Tasks: Shape and deliver Greene King's MarTech product strategy for an enhanced pub experience.
- Company: Join Greene King, a leader in British hospitality with a passion for digital innovation.
- Benefits: Enjoy discounts, career development, and access to mental health support.
- Other info: Dynamic role with opportunities for growth and collaboration across various teams.
- Why this job: Make a real impact on customer experiences while working with cutting-edge marketing technology.
- Qualifications: Experience in agile product development and strong communication skills required.
The predicted salary is between 45000 - 55000 € per year.
At Greene King we believe digital will enable us to deliver a step change in the pub experience. We are passionate about building best‑in‑class user and customer experiences across our digital products and programmes. We will live up to being the pride of British hospitality by making sure we deliver digital products that fit into our physical experiences seamlessly, and to ensure our customers come back time and time again. This is a new role and a significant opportunity to shape and deliver Greene King’s Marketing Technology (MarTech) product strategy.
As Product Owner for MarTech, you will be responsible for defining, owning and delivering the roadmap for key marketing platforms, with a particular focus on a content marketing platform and workflow‑management capabilities that support end‑to‑end campaign delivery. You will work closely with Creative, Marketing, Digital, Technology and external partners to ensure our MarTech tools enable efficient content creation, approval, distribution and optimisation at scale. The role will be accountable for translating business and marketing needs into clear product requirements and prioritised backlogs that deliver measurable value. This position sits within Greene King’s growing digital product function and will play a critical role in its continued maturity. The Product Owner will lead the development and optimisation of our Content Marketing Platform, ensuring it integrates effectively with our portfolio, and align to agreed strategic outcomes. Ownership of the product vision, roadmap, and ongoing performance will be central to the role.
Responsibilities
- Responsible for the development of the MarTech programme across our content marketing platform and other digital products
- Own and manage the product backlog, including requirements, definition and refinement of user stories, sprint planning, and other agile ceremonies
- Translate high‑level product roadmap into achievable product backlog items across multiple digital products
- Provide insight for defining and planning the overall product roadmap based on specialised knowledge in your area
- Deliver new features and enhancements that support business and user needs
- Drive performance of your product KPIs and test and optimise
- Collaborate and engage stakeholders across different business areas
- Use data and customer insight to inform the decision‑making process
- Work closely with external partners to ensure the best possible outcomes and solutions
- Help educate and embed product methodology within the business
- Be the voice of the customer for the MarTech experience within the business
Qualifications
- Experience working within an agile, scrum environment in digital product development
- Experience writing detailed user stories, acceptance criteria, etc.
- Experience working with and developing content marketing technologies, ideally in a retail, hospitality, leisure, travel, or equivalent environment
- Exceptional business analysis skills, able to analyse and map complex business and systems processes and develop effective solutions to customer, business and technical challenges
- Strong stakeholder engagement, able to develop trusted working relationships across business boundaries
- Strong communication and influencing skills, able to analyse and communicate technical concepts to create practical solutions and influence decisions
- Experience with managing external/3rd‑party suppliers
- Strong leadership and influencing skills
- Ability to work collaboratively and communicate effectively to the wider business
- An intellectual approach and ability to quickly grasp concepts and solve complex problems
Benefits
- The chance to further your career across our well‑known brands – as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well‑being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – when they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Digital Product Owner - MarTech (hybrid 50/50) in Birmingham employer: Greene King
Greene King is an exceptional employer that prioritises the growth and well-being of its employees, offering a dynamic work culture where innovation in digital product development thrives. With a strong focus on career advancement through training and development opportunities, employees can expect to shape the future of MarTech within a supportive environment. The hybrid working model, combined with generous discounts and employee assistance programmes, ensures a balanced and rewarding experience for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Owner - MarTech (hybrid 50/50) in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Greene King. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with MarTech and content marketing. This will help you stand out and demonstrate your value.
✨Tip Number 3
Be ready for the interview! Research Greene King's digital products and think about how you can contribute to their MarTech strategy. Tailor your answers to show you're the perfect fit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Product Owner - MarTech (hybrid 50/50) in Birmingham
Some tips for your application 🫡
Show Your Passion for Digital:When you're writing your application, let your enthusiasm for digital products shine through! We want to see how you can contribute to enhancing the pub experience with innovative MarTech solutions.
Be Clear and Concise:Make sure your application is easy to read. Use bullet points where possible and keep your sentences short and to the point. We appreciate clarity, especially when it comes to your experience and skills!
Tailor Your Application:Don’t just send a generic application. Take the time to align your skills and experiences with the specific requirements of the Digital Product Owner role. Show us how you can help shape our MarTech strategy!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Greene King!
How to prepare for a job interview at Greene King
✨Know Your MarTech Inside Out
Before the interview, dive deep into the latest trends and technologies in marketing tech. Be ready to discuss how you can leverage these tools to enhance customer experiences at Greene King. Show them you’re not just familiar with the basics but can also bring innovative ideas to the table.
✨Master the Agile Methodology
Since this role involves working in an agile environment, brush up on your agile principles and practices. Be prepared to share examples of how you've successfully managed product backlogs and user stories in previous roles. This will demonstrate your ability to hit the ground running.
✨Engage Stakeholders Like a Pro
Think about your past experiences where you’ve collaborated with various teams. Prepare to discuss how you’ve built relationships across departments and influenced decisions. Highlighting your strong communication skills will show that you can be the voice of the customer within Greene King.
✨Data-Driven Decision Making
Get ready to talk about how you’ve used data and customer insights to inform product decisions. Bring examples of how you’ve tested and optimised features based on performance metrics. This will illustrate your analytical skills and commitment to delivering measurable value.
