At a Glance
- Tasks: Support the drinks strategy and enhance guest experiences in a fast-paced environment.
- Company: Join a leading hospitality brand with a focus on innovation and teamwork.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Other info: Hybrid work model with excellent growth opportunities and employee perks.
- Why this job: Make a real impact on drinks promotions and shape memorable experiences for guests.
- Qualifications: Experience in marketing or sales, strong project management, and a passion for hospitality.
The predicted salary is between 30000 - 40000 € per year.
As a Commercial Drink Executive, you will support the Commercial Manager (Drink) in bringing our drinks strategy to life across ranges, menus and promotions, while working closely with drinks, marketing and operations teams. This is a hands‑on, fast‑paced role, where you’ll turn insight into action and help shape brilliant guest experiences in our pubs.
As Commercial Drink Executive, you will…
- Support delivery of the annual drinks strategy, aligned to commercial, brand and business objectives
- Coordinate drinks ranges, menus, promotions and seasonal changes across multiple brands and formats
- Act as a central point of communication between Drinks, Technical Services, Marketing and Operations teams
- Support commercial optimisation initiatives, including upsell programmes, pricing initiatives and menu evolution
- Ensure consistency and accuracy across all ranges and menu content
- Manage supplier promotions, marketing activity and funding, maximising revenue opportunities
You’ll receive a competitive salary, pension contribution, and the following benefits:
- The chance to further your career across our well‑known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well‑being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – when they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – receive up to 30% off at Superdrug, exclusive discounts with three mobile and many more…
Qualifications:
- Experience in marketing, sales or pub operations, ideally within hospitality or FMCG.
- Strong attention to detail and project management skills, comfortable juggling multiple priorities in a fast‑paced environment.
- A commercially minded, insight‑led approach with confident analytical skills – while not responsible for financial analysis, the role requires understanding the commercial rationale behind decisions (e.g. product benefits, sales performance vs. market trends).
- Excellent stakeholder management and communication skills, with the ability to influence and collaborate.
- A genuine passion for hospitality and delivering great guest experiences.
Commercial Executive Drink (Value) - hybrid 50/50 in Birmingham employer: Greene King
As a leading player in the hospitality industry, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and well-being. With a competitive salary, extensive training opportunities, and generous discounts across our brands, we empower our team members to thrive both personally and professionally while enjoying a vibrant work environment that celebrates creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Executive Drink (Value) - hybrid 50/50 in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Commercial Executive role.
✨Tip Number 2
Prepare for interviews by researching the company and its drinks strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to creating brilliant guest experiences.
✨Tip Number 3
Showcase your passion for hospitality! During interviews, share stories about your experiences in the industry and how they’ve shaped your understanding of delivering great guest experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining our team. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Commercial Executive Drink (Value) - hybrid 50/50 in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Commercial Drink Executive role. Highlight any relevant experience in marketing, sales, or pub operations to show us you’re the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about hospitality and how your insights can help shape brilliant guest experiences. Keep it engaging and personal!
Showcase Your Analytical Skills:Since this role requires a commercially minded approach, don’t forget to mention any experience you have with data analysis or market trends. We want to see how you turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Greene King
✨Know Your Drinks Inside Out
Make sure you brush up on the latest trends in the drinks industry. Familiarise yourself with the brands and products the company offers, as well as any recent promotions or menu changes. This will show your passion for the role and help you engage in meaningful conversations during the interview.
✨Showcase Your Project Management Skills
Since this role involves juggling multiple priorities, be ready to discuss your experience in managing projects. Prepare specific examples where you've successfully coordinated tasks or led initiatives, especially in fast-paced environments like hospitality or FMCG.
✨Demonstrate Your Analytical Mindset
Even though you won't be doing financial analysis, it's crucial to understand the commercial rationale behind decisions. Be prepared to talk about how you've used insights to drive actions in previous roles, and think of ways you can apply that thinking to the drinks strategy.
✨Communicate Like a Pro
Strong stakeholder management is key in this position. Practice articulating your thoughts clearly and confidently. Think of examples where you've influenced or collaborated with different teams, and be ready to share how you can bring that skill to the table in this role.
