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- Tasks: Drive engaging CRM campaigns to boost customer loyalty and brand engagement.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts, career development, and mental health support.
- Why this job: Make a real impact in a fast-paced, creative environment while connecting with customers.
- Qualifications: Experience in CRM campaigns and strong stakeholder management skills.
- Other info: Hybrid role with opportunities for career growth and team collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British â the pub experience.
As the CRM Campaign Manager you will drive the delivery of bestâinâclass customer engagement programs (email, push, mobile and more) to retain existing customers, increase brand loyalty and grow customer lifetime value. Managing our dayâtoâday brand email program, where no two campaigns are the same, you can expect a fastâpaced, creative and commercial environment where you can make a real impact for both the business and millions of Greene King customers. As we further develop our customer engagement and data strategy, you will bring new communication channels into the mix.
Key Accountabilities- Own the CRM communication plan, working alongside brand marketing teams to ensure we have the best campaigns in place to drive incremental transactions, email/app engagement and retention.
- Manage all dayâtoâday CRM operations and ensure all communications have engaging, dynamic content and effective responsive designs, informed by customer insight across multiple Greene King brands and formats.
- Build and plan effective test & learn strategies to gain more campaign response insight, and continuously improve communications and ensure these are fully compliant with GDPR/PECR.
- Liaise with internal and external stakeholders to determine the requirements of upcoming campaigns, including receiving/writing briefs, campaign creation, QA proofing, managing signâoff and presentation of results.
- Manage and develop a team of 2 (internal) and 3rd party campaign agencies (external).
- Define and establish CRM campaign KPIs and create strategies and plans to achieve these.
- Apply the appropriate tactics to grow the number of new and active CRM users.
- Develop segmented marketing campaigns that add relevancy and personalise all guest communications.
- Oversee CRM projects and programmes, including closed group employee, friends and family & shareholder discount schemes.
- Collaborate with all digital trading and UX SMEs to support the ongoing development of all digital channels (including websites, email, SMS, social media, apps).
- Manage the CRM campaign budget and ensure this is spent in the best areas that maximise return for the business.
- Create brilliant relationships with all business divisions and support teams.
- Confident facilitator and stakeholder manager
- Prior experience in delivering high volume of CRM campaigns
- Experience working in multiâbrand businesses
- Experience with managing external/3rd party suppliers
- Strong campaign operations and scheduling experience
- Experience with customer engagement and marketing automation platforms such as Braze
We're all about rewarding our team's hard work, that's why... You'll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our wellâknown brands â as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands â so you enjoy your favourite food and drink at a discount.
- Free employee assistance program â mental health, wellâbeing, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels â so you can enjoy a weekend away without breaking the bank.
- Refer a friend â who do you know who could be interested in a new role? When they are placed, you could receive ÂŁ1,500 for referring them!
- Wagestream â access your wage before payday for when life happens.
- Retail discounts â Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...
CRM Manager - 12 months FTC (hybrid) in Belsize Park employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land CRM Manager - 12 months FTC (hybrid) in Belsize Park
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Greene King. A friendly chat can open doors and give you insider info about the role.
â¨Tip Number 2
Show off your skills! Prepare a portfolio or examples of past CRM campaigns you've managed. This will help us see how you can make an impact right away.
â¨Tip Number 3
Be ready for the interview! Research Greene King's values and think about how your experience aligns with their mission. We love candidates who are passionate about our brand.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets noticed. Plus, weâre always on the lookout for talent that fits our culture.
We think you need these skills to ace CRM Manager - 12 months FTC (hybrid) in Belsize Park
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about customer engagement and the pub experience. Share why youâre excited about joining Greene King and how you can contribute to our mission.
Tailor Your CV: Make sure your CV is tailored specifically for the CRM Manager role. Highlight your experience with CRM campaigns and any relevant skills that match the job description. We love seeing candidates who take the time to align their background with what weâre looking for!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your qualifications and experiences.
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre serious about joining our team at Greene King!
How to prepare for a job interview at Greene King
â¨Know Your CRM Inside Out
Before the interview, make sure you brush up on your knowledge of CRM systems and customer engagement strategies. Be ready to discuss your experience with platforms like Braze and how you've successfully managed high-volume campaigns in the past.
â¨Showcase Your Creativity
Greene King is looking for someone who can bring fresh ideas to their campaigns. Prepare examples of innovative campaigns you've executed, focusing on how they drove customer engagement and loyalty. Don't be afraid to think outside the box!
â¨Understand the Brand
Familiarise yourself with Greene King's history and values. Being able to articulate how your personal values align with their mission to pour happiness into lives will show that you're genuinely interested in the role and the company.
â¨Prepare for Stakeholder Management Questions
As a CRM Manager, you'll need to liaise with various stakeholders. Think of examples where you've successfully managed relationships and communicated effectively with both internal teams and external partners. This will demonstrate your ability to collaborate and drive results.