At a Glance
- Tasks: Lead marketing for our app and loyalty programme, driving customer engagement and value.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, discounts on food and drink, career development, and mental health support.
- Other info: Enjoy a dynamic work environment with opportunities for growth and a supportive team culture.
- Why this job: Make a real impact in hospitality by enhancing customer experiences through innovative marketing.
- Qualifications: Proven marketing experience and strong project management skills are essential.
The predicted salary is between 54000 - 66000 £ per year.
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job Description
As an App & Loyalty Marketing Manager, you’ll lead the customer-facing marketing plan for Greene King’s app and loyalty programme, driving engagement, frequency and customer value across our portfolio of brands. Working closely with Brand Marketing, CRM, Product and Loyalty teams, you’ll bring our loyalty strategy to life through impactful campaigns, customer journeys and channel activations that put the Greene King app at the heart of the customer experience.
Qualifications
- Develop and deliver the customer engagement plan for App and Loyalty, driving app usage, customer frequency and market share growth.
- Partner with Brand Marketing teams to create and activate loyalty campaigns that increase customer engagement across Greene King’s brands.
- Lead the customer launch and activation of new app features, loyalty propositions and customer initiatives.
- Review and optimise customer journeys, ensuring App and Loyalty are fully embedded within brand marketing plans and customer experiences.
- Create loyalty marketing communications and channel activation best practice that support customer acquisition, engagement and retention.
What you’ll bring…
- Proven marketing experience, including delivering complex multi-channel campaigns within a customer-focused environment.
- Strong project management skills with the ability to coordinate multiple stakeholders and priorities.
- Experience working cross-functionally to deliver commercial and customer outcomes.
- The ability to translate customer insights and data into effective marketing activity and engagement strategies.
- Excellent communication and stakeholder management skills, with the confidence to influence and present to senior leaders.
- Ideally, experience within hospitality, retail or a multi-site consumer business, alongside a marketing degree, CIM qualification or equivalent.
Additional Information
We’re all about rewarding our team’s hard work, that’s why… You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
App & Loyalty Marketing Manager employer: Greene King
Greene King is an excellent employer that values its team members and fosters a supportive work culture. With opportunities for personal and professional growth, employees can thrive in a dynamic environment while enjoying competitive benefits and a strong sense of community. Working at Greene King not only means being part of a renowned pub chain but also contributing to creating memorable guest experiences in a welcoming atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land App & Loyalty Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greene King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greene King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greene King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greene King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace App & Loyalty Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greene King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greene King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greene King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greene King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greene King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greene King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
