Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand initiatives and optimise projects for commercial success.
- Company: Join a leading brand in the hospitality industry with a focus on happiness.
- Benefits: Competitive salary, pension, discounts, and career development opportunities.
- Why this job: Make a real impact on brand strategy and customer experience.
- Qualifications: Experience in brand marketing and strong strategic thinking skills.
- Other info: Enjoy a supportive culture with excellent growth potential.
The predicted salary is between 36000 - 60000 £ per year.
The role holder will lead the divisional team to deliver projects and initiatives that are required across each brand to ensure best practice and an efficient approach. The role will focus on delivering commercial benefit and group-led initiatives such as App optimisation.
Works closely with the Brand and Marketing Director. Working as part of the DB Divisional team, this role is the key interface with central departments to create a single point of contact for key initiatives. Working in partnership with the Commercial Lead to drive forward cross-portfolio opportunities.
Qualifications
- Support the Brand and Marketing Director and be a strategic thought partner helping to translate vision into actionable plans.
- Co-ordinate cross-functional initiatives to ensure alignment across divisional marketing, central marketing, commercial, and operations.
- Prepare executive-level DB Brand and Marketing reviews for DBR’s and Board level to communicate marketing performance and priorities.
- Manage and prioritise senior teams' workflows and interdependence to ensure there is a clear plan as a team.
- Facilitate consistent communication and alignment within the senior team and broader organisation.
- Working with the senior team, support the team culture and team engagement plan.
- Develop a portfolio strategy identifying what is consistent and what requires an individual brand approach.
- Development of a clear 5-year portfolio strategy in service of the Greene King Purpose of Pouring Happiness into Lives and the delivery of the Greene King Strategic Goals:
- Outstanding Customer experience
- Winning Marketing Share
- Growing EBIT contribution
- Delivering impact for our customers, our people, and our communities.
Additional Information
We’re all about rewarding our team’s hard work, that’s why you’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Senior Brand Marketing Manager in Burton upon Trent employer: Greene King Corporate - BRA_001
Contact Detail:
Greene King Corporate - BRA_001 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Manager in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and having your own questions ready. Show them you’re genuinely interested in their brand and how you can contribute!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We love seeing candidates who take that extra step!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’ve got loads of resources to help you ace your job search. Let’s get you that Senior Brand Marketing Manager role!
We think you need these skills to ace Senior Brand Marketing Manager in Burton upon Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Marketing Manager role. Highlight your experience in leading teams and delivering commercial benefits, as well as any relevant projects you've worked on that align with our goals.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your strategic thinking skills and how you can translate vision into actionable plans. Don't forget to mention your passion for creating outstanding customer experiences!
Showcase Your Team Spirit: We love a collaborative spirit! In your application, emphasise your ability to work with cross-functional teams and how you've facilitated communication and alignment in previous roles. We want to see how you can support our team culture.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and commitment to joining our team at StudySmarter!
How to prepare for a job interview at Greene King Corporate - BRA_001
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their unique selling points, target audiences, and recent marketing campaigns. This knowledge will help you demonstrate your strategic thinking and show how you can contribute to their success.
✨Prepare for Cross-Functional Collaboration
Since this role involves coordinating with various departments, think of examples from your past experiences where you've successfully worked across teams. Be ready to discuss how you facilitated communication and alignment, as this will highlight your ability to manage interdependencies effectively.
✨Showcase Your Strategic Vision
Be prepared to talk about how you would develop a 5-year portfolio strategy. Think about what consistent elements should be maintained and what needs a tailored approach. This will demonstrate your capability to translate vision into actionable plans, which is crucial for this role.
✨Engage with the Company Culture
Familiarise yourself with Greene King's purpose and values, especially their focus on 'Pouring Happiness into Lives'. During the interview, express how you align with this culture and how you can contribute to team engagement and support the team culture, making you a great fit for the organisation.
