At a Glance
- Tasks: Support marketing campaigns and enhance the pub experience for guests.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts, career development, and mental health support.
- Other info: Flexible working and opportunities for career advancement.
- Why this job: Be part of a dynamic team driving growth in the hospitality industry.
- Qualifications: Experience in client-side marketing and a passion for hospitality.
The predicted salary is between 30000 - 40000 £ per year.
As a Marketing Executive, you will support the team to drive profitable sales growth and grow market share within the sector through opportunity identification and delivery of marketing project streams aligned to the brand proposition, vision and financial targets. You’ll be expected to support the Marketing Manager to scope, design, deliver and evaluate short and medium-term marketing plans with the goal of creating and delivering a compelling pub experience for the guest while generating incremental sales through customer acquisition, repeat visits and increased spend per head.
Your role as Marketing Executive includes:
- Supporting the delivery of the annual brand plan and the marketing activity plan, working to deliver tactical promotional campaigns and engaging with the Operations team and other key business areas to successfully launch all activity.
- Working alongside the internal digital marketing team to deliver the brand’s digital activation, including working on brand social media and email activity.
- Collaborating with internal and external colleagues such as marketing & print agencies, food development, purchasing, and drinks category teams – managing a range of projects effectively to ensure key activity is executed to plan and on time.
- Conducting regular reviews and visits to competitors’ sites, reporting back on learnings and any actions to be taken.
- Assisting other brands within the Division as part of the team's flexible working to ensure key priorities are met when required.
- Managing brand administration including budgeting, purchase orders, and stock management.
- Being the key liaison with our Guest Services team for brand queries and enquiries from guests.
What you’ll bring:
- Experience working in a client-side Marketing role.
- High level of passion for the Hospitality industry, commercially aware and able to integrate company agenda into thinking.
- Good communication and presenting skills with the ability to engage the business.
- Forward thinking with strong planning and process skills.
- Analytical ability to identify key issues and opportunities.
We’re all about rewarding our team’s hard work, that’s why you’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program – mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend – earn £1,500 for referring someone who is placed.
- Wagestream – access your wage before payday.
- Retail discounts – receive up to 30% off at Superdrug and exclusive discounts with three mobile along with many more.
Marketing Executive in Burton upon Trent employer: Greene King Corporate - BRA_001
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As a Marketing Executive, you'll benefit from competitive salaries, extensive career development opportunities, and generous discounts across our brands, all while contributing to a team dedicated to creating memorable pub experiences. Join us in a supportive environment where your passion for the hospitality industry can flourish, and enjoy perks like early wage access and employee assistance programs that prioritise your well-being.
Contact Details:
Greene King Corporate - BRA_001 Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Burton upon Trent
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greene King Corporate - BRA_001 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greene King Corporate - BRA_001 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greene King Corporate - BRA_001 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greene King Corporate - BRA_001. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Burton upon Trent
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greene King Corporate - BRA_001. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greene King Corporate - BRA_001:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greene King Corporate - BRA_001’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greene King Corporate - BRA_001
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greene King Corporate - BRA_001 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greene King Corporate - BRA_001, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
