At a Glance
- Tasks: Support brand strategies and enhance customer experience in a leading pub company.
- Company: Join Greene King, the pride of British hospitality with a rich 220-year history.
- Benefits: Competitive salary, discounts on food and drinks, and career development opportunities.
- Other info: Enjoy a dynamic workplace with excellent training and growth potential.
- Why this job: Make a real impact on brand strategies while enjoying great perks and a supportive environment.
- Qualifications: Experience in a brand role and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
As a Brand Executive you will support the development, execution and optimisation of brand strategies aligned with strategic and portfolio plans, while continuously improving the end-to-end customer experience ensuring performance objectives are met. Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality.
Please note this is a 12 Month FTC/Secondment Opportunity
Your role as Brand Executive:
- Execute the 3-5 year brand plans informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market.
- Review brand health and market position using internal performance data and customer feedback, sharing insight with relevant stakeholders across Marketing and the broader business to inform future plans.
- Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning.
- Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity.
- Follow the Greene King way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way.
- Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards.
- Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution.
What you’ll bring…
- Previous experience working in a Brand role is essential.
- Ability to draft concise brand briefs.
- Able to deliver against ambitious plans and timeframes.
- Commercial acumen.
- Excellent communication skills with the ability to work with stakeholders across the business.
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program – mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend – earn £1,500 for referring someone who is placed.
- Wagestream – access your wage before payday.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Brand Executive - Restaurants in Burton upon Trent employer: Greene King Corporate - BRA_001
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As a Brand Executive, you'll benefit from extensive career development opportunities within our renowned brands, alongside competitive salaries and generous discounts on food, drink, and accommodation. Join our dedicated team of 39,000 guardians of the pub experience, where your contributions will be valued and rewarded in a supportive environment focused on employee well-being.
Contact Details:
Greene King Corporate - BRA_001 Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Executive - Restaurants in Burton upon Trent
✨Dive into Local Events
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We think you need these skills to ace Brand Executive - Restaurants in Burton upon Trent
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Greene King Corporate - BRA_001 from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Greene King Corporate - BRA_001 specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Greene King Corporate - BRA_001
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Greene King Corporate - BRA_001, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Greene King Corporate - BRA_001 you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Greene King Corporate - BRA_001 that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Greene King Corporate - BRA_001, so think on your feet and don't hesitate to showcase your creativity!
