At a Glance
- Tasks: Lead data-driven strategies to create personalised experiences that enhance customer engagement.
- Company: Greene King, a leading pub retailer with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a dynamic team dedicated to driving growth through innovative solutions.
- Why this job: Make a real impact by transforming insights into engaging customer journeys.
- Qualifications: Experience in data strategy, marketing, and personalisation techniques.
The predicted salary is between 50000 - 65000 £ per year.
Greene King invites a Personalisation Strategy Manager (FTC) to lead data-driven audience strategies across digital, CRM and data teams, turning insights into personalised experiences that boost engagement, conversions and lifetime value.
You will partner with data science, product and marketing to optimise MarTech and customer data platforms, establish measurement frameworks, and rollout AI-led personalisation to enhance journeys.
Personalisation Strategy Lead for Data-Driven Growth in Branston employer: Greene King Corporate - BRA_001
At Greene King, we pride ourselves on being a community-focused employer that values teamwork and personal growth. As a Commercial Recruitment Coordinator based in Bury St Edmunds, you'll enjoy a supportive work culture with opportunities for professional development, alongside competitive benefits like generous discounts and a comprehensive employee assistance programme. Join us to be part of a vibrant team dedicated to creating memorable experiences in our local pubs.
Contact Details:
Greene King Corporate - BRA_001 Recruitment Team
