At a Glance
- Tasks: Lead digital optimisation to enhance customer interactions across various channels.
- Company: Greene King, a leading hospitality company focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a culture of experimentation and creativity in a thriving industry.
- Why this job: Shape customer experiences and drive impactful changes in a dynamic environment.
- Qualifications: Experience in CRO, data analysis, and collaboration with cross-functional teams.
The predicted salary is between 50000 - 65000 £ per year.
Greene King is seeking a Conversion Rate Optimisation (CRO) Manager to shape how millions of customers interact with our digital channels. You’ll lead the optimisation agenda across web, app, booking and outbound channels, building a culture of experimentation and data-led decision making.
Collaborating with Product, Marketing, UX, Engineering and Analytics, you will drive measurable improvements in conversion, customer experience and commercial performance, embedding a robust experimentation.
CRO Manager: Drive Digital Conversion & Experience in Branston employer: Greene King Corporate - BRA_001
At Greene King, we pride ourselves on being a community-focused employer that values teamwork and personal growth. As a Commercial Recruitment Coordinator based in Bury St Edmunds, you'll enjoy a supportive work culture with opportunities for professional development, alongside competitive benefits like generous discounts and a comprehensive employee assistance programme. Join us to be part of a vibrant team dedicated to creating memorable experiences in our local pubs.
Contact Details:
Greene King Corporate - BRA_001 Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager: Drive Digital Conversion & Experience in Branston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greene King Corporate - BRA_001 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greene King Corporate - BRA_001 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greene King Corporate - BRA_001 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greene King Corporate - BRA_001. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager: Drive Digital Conversion & Experience in Branston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greene King Corporate - BRA_001. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greene King Corporate - BRA_001:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greene King Corporate - BRA_001’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greene King Corporate - BRA_001
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greene King Corporate - BRA_001 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greene King Corporate - BRA_001, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
