Sales Controller

Sales Controller

Full-Time 47250 - 57750 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead a sales team to drive profitable growth and nurture customer relationships.
  • Company: Join Greencore, a leading UK convenience food creator with a vibrant culture.
  • Benefits: Enjoy competitive salary, bonuses, holidays, and a range of employee perks.
  • Other info: Be part of a diverse team committed to sustainability and personal growth.
  • Why this job: Make an impact in the food industry while developing your leadership skills.
  • Qualifications: Proven sales expertise and leadership experience in a fast-paced environment.

The predicted salary is between 47250 - 57750 £ per year.

Why Greencore? Following the combination with Bakkavor in January 2026, we're one of the UK's leading creators of convenience food, driven by a simple purpose: to make everyday taste better. As a vibrant and fast-moving business, we're proud to employ over 28,000 talented colleagues across 36 manufacturing sites and 21 distribution depots in the UK and the US. Together, we bring delicious food to life. Our products cover every meal occasion from breakfast through to dinner and dessert, with lunch and snacking in between. In FY25, our shared passion helped us achieve combined revenues of approximately £4bn. Our extensive direct to store (DTS) network, with 17 depots across the UK, allows us to deliver fresh and frozen food both our own and from trusted partners to thousands of stores every day, ensuring consumers enjoy the very best, whenever and wherever they shop.

What you'll be doing As a Sales Controller you will lead and develop a sales team to deliver targeted, profitable sales growth for our valued customer M&S.

Key Accountabilities:

  • Set clear expectations for the account teams to deliver targeted sales and margin performance by nurturing customer relationships and expert negotiation of commercial agreements.
  • Own the customer relationship on behalf of Greencore and effectively engage with portfolio management, category and marketing teams to develop annual and long-term plans which capitalise on emerging consumer needs and maximise benefit to Greencore.
  • Supply accurate sales forecasts to all business planning processes within Greencore and provide risk and opportunity context to enable informed choices to be made.
  • Provide inspirational leadership which ensures the sales teams are engaged, focused, and delivering to their potential to motivate them to deliver sustainable results.
  • Develop a coherent customer and channel strategy for the relevant customer base which is aligned to business priorities, and which incorporates consumer insight and innovation.
  • Collaborate and work in partnership with the broader sales team, and with Marketing and Portfolio peers, to support the Chief Commercial Officer to develop a clear sales strategy underpinned by customer and channel strategies.
  • Support the achievement of our sustainability plan through leading with a sustainability mindset.
  • Support the achievement of our inclusion and diversity aspirations through role modelling and personally leading and hiring inclusively, embracing and encouraging diversity.
  • Implement and ensure compliance with our data management and governance policies, procedures and/or guidance governance approaches so that associated risks are mitigated and managed.

What we're looking for:

  • Proven Commercial/Sales expertise in a FTSE business.
  • Proven Leadership skills within a large/multi-functional/multi-site business.
  • Demonstrable track record of developing individuals and teams to continuously improve performance.
  • Fast moving consumer goods (FMCG) operational understanding and cross functional experience of Category management, NPD and Marketing in addition to Sales.
  • Proven track record of building excellent commercial relationships with key customers/strategic.

At Greencore we put our people at the core. We celebrate their differences and help everyone to be themselves at work. Together we make every day taste better.

If this sounds like you, join us and grow with Greencore, and be a part of driving our future success.

What you'll get in return:

  • Competitive salary and job-related benefits.
  • Holidays.
  • Competitive matched pension contributions.
  • Car Allowance.
  • PMI.
  • Bonus.
  • Life insurance up to 4x salary.
  • Company share save scheme.
  • Exclusive Greencore employee discount platform.
  • Access to a full Wellbeing Centre platform.
  • Enhanced parental leave and menopause policies.

Throughout your time at Greencore, you will be supported with on the job training and development opportunities to further your career.

Sales Controller employer: Greencore (Formally Bakkavor Group)

Greencore is an exceptional employer located in Park Royal, London, offering a vibrant work culture that prioritises employee growth and development. With a competitive salary and benefits package, including generous holiday allowances and ongoing training opportunities, employees are empowered to build their careers while making a meaningful impact in the convenience food industry. Join a team that values collaboration and innovation, and enjoy unique advantages such as access to a comprehensive Wellbeing Centre and enhanced parental leave policies.

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Contact Details:

Greencore (Formally Bakkavor Group) Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Controller

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Sales Controller at Greencore (Formally Bakkavor Group), presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Greencore (Formally Bakkavor Group). Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Controller. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Sales Controller

Sales Expertise
Leadership Skills
Commercial Negotiation
Customer Relationship Management
Sales Forecasting
Team Development
FMCG Knowledge

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Greencore (Formally Bakkavor Group):When writing your cover letter, make sure to tailor your message specifically for Greencore (Formally Bakkavor Group). Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Greencore (Formally Bakkavor Group)

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Greencore (Formally Bakkavor Group) that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Greencore (Formally Bakkavor Group) that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Greencore (Formally Bakkavor Group)’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.