Marketing & BD Specialist

The Business: Greenberg Traurig LLP is now a global powerhouse with over 3,100 lawyers in 51 locations worldwide. Established in London in 2009, GT’s London office has expanded through strategic growth to become a full-service, multidisciplinary practice with more than 170 high-calibre lawyers. We provide tailored, partner-led strategic advice and efficient, cost-effective legal services to UK and international clients. Our London team advises on a broad spectrum of domestic and cross-border legal issues. Core practices include Corporate & M&A, Private Equity, Real Estate, Funds, Banking & Finance, Capital Markets, Restructuring & Insolvency, Dispute Resolution, and International Arbitration, supported by our wide-ranging experience in complementary areas such as Tax, Regulatory, Commercial, Energy, Infrastructure, Employment, Competition Law, Intellectual Property, and Data Protection. Reflective of London’s multifaceted business community, our client base is varied across many sectors, including life sciences, industrials, automotive, real estate, financial services, retail, sports, media, and communications, as well as financial sponsors and private capital. Our commitment to building long-term relationships with clients as well as establishing new ones has led to the office being consistently recognised by leading legal directories, including Chambers & Partners and Legal 500. We were awarded Best Client Service at both The Lawyer Awards 2025 and The Lawyer European Awards 2025. In addition, creating a diverse and inclusive work culture that offers our employees the opportunity and support they need to succeed is a core value for us at GT. We want to ensure potential employees are supported through the recruitment process and therefore we are happy to discuss any reasonable adjustments that are required at any stage of the process or upon joining GT.

The Role: The Marketing & BD Specialist will support the London office across a variety of marketing and business development duties. The role will work closely with the Director of Marketing & Business Development in London, while also working collaboratively with, and as an integral part of, the firm’s global marketing and business development team. The role will oversee marketing and business development activities for our Transactional practices, including Corporate/M&A, Real Estate, Funds, Private Equity, Banking & Finance, Real Estate Finance, Capital Markets, Tax, Energy, Employment and Intellectual Property.

Responsibilities:

• Develop relationships with key London lawyers to serve as point of contact for day-to-day marketing and business development needs, and identify marketing and branding opportunities for the office/market.
• Prepare pitches and RFPs, including conducting/analysing market research and analysis on prospect companies and business sectors, in coordination with practice and regional office professionals.
• Proofread and copyedit client-facing and internal marketing materials.
• Create and edit internal newsletters and other communications.
• Coordinating with lawyers and the global marketing team on award nominations, surveys, and submissions for directory and ranking authorities such as Chambers & Partners, Legal 500 and IFLR.
• Make recommendations for and coordinate sponsorships, memberships and event attendance at client and industry events in order to increase the visibility and influence of the firm in the London market.
• Work closely with the London events specialist on event implementation and management, including set-up and catering arrangements, creating mailing lists and invitations, sending and tracking invitations and RSVPs, evaluating return on investment and closely managing the event budget.
• Understand the local practices, office initiatives and representations of key clients.
• Ensure content on website, biographies and in the firm proposal database is current and updated as appropriate.
• Support London office initiatives in coordination with the Director of Marketing & Business Development and office leadership and ensure these are tracked in relevant databases.
• Collaborate with marketing and other business professionals across the firm to provide information about London capabilities, experience and statistics.
• Be knowledgeable of firm systems and conversant in technology used by marketing team and firm and identify and implement opportunities for process improvements to increase efficiency.

Experience, Skills and personal attributes:

• A self-starter and team player, able to accept direction, yet work independently.
• Outstanding interpersonal and communication skills, both written and oral, with the ability to interact with people at all levels.
• Demonstrates the ability to confidently interact with clients and actively seek new business development opportunities.
• Attention to detail.
• Excellent prioritisation and time management skills.
• Flexibility and adaptability in a fast-paced work environment.
• A commercial, pragmatic and positive outlook, responding effectively to rapidly changing circumstances and remaining calm in the face of pressure.
• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint).

Qualifications:

• Bachelor’s degree is required.
• Significant experience in marketing or business development.
• Experience at a law firm or professional services firm is preferred.