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- Tasks: Lead branding and content creation for a dynamic freight forwarding company.
- Company: Join an ambitious SME in the shipping industry, focused on innovative solutions.
- Benefits: Enjoy competitive salary, 32 days leave, and extensive training opportunities.
- Why this job: Be part of a fast-paced environment shaping brand identity and making an impact.
- Qualifications: 2+ years in marketing or a recent graduate eager to specialise in branding.
- Other info: Commutable to Nottinghamshire; design skills in Canva or Adobe are a plus.
The predicted salary is between 29000 - 48000 £ per year.
We are actively looking to engage marketing professionals, with a passion for branding and content creation, for an exciting new role in the shipping and freight industry. This is for a new role in Nottinghamshire!
Client Details: My client is a SME freight forwarding business, with huge ambitions for growth, in the freight & shipping industry. You will be joining a fast-paced environment assisting in creating a new brand image and content for some of the world's largest industrial, retail & FMCG based customers. My client focuses on searching air freight, sea freight & road freight solutions, which are both cost effective & solution driven and are an up-and-coming leader in the sector!
Job Description: As a Marketing Manager (Content & Branding) you will report to the Marketing & Sales Director on a daily basis. You will be responsible for the following areas across the Nottinghamshire office:
- Develop, refine, and execute the brand strategy in alignment with business goals whilst ensuring brand consistency across all marketing and communication materials.
- Produce high-quality, striking content (articles, case studies, newsletters, videos, social media content) in line with the company's vision.
- Use analytics to guide content strategy and make data-driven improvements.
- Proofread and enhance content created by the executive team ensuring acceptance with our brand strategy and guidelines.
- Lead the creation of case studies, whitepapers, and industry insights.
- Work with key company leaders to identify gaps and content creation needs.
- Lead on the visual language and brand for all campaigns and new concepts, working closely with the marketing team to create alignment across all channels.
- Update and upgrade our websites through the use of WordPress.
- Create meaningful press releases by engaging with key stakeholders that will support our overall brand position and campaign success.
The Ideal Candidate: The successful candidate will have an expansive mixed background in marketing and social media with a specialist in branding and content creation. Ideally, you would have a background in the freight forwarding & logistics industry, but this is not essential. The ideal Marketing Manager (Content & Branding) will have the following skills and experience:
- 2+ years' experience in marketing with a base in brand development and visual content creation.
- OR a recent graduate with a desire to grow into a marketing specialism.
- Experienced in the creation and delivery of an array of digital and printed visual content processed to a wide variety of stakeholders.
- Ability to communicate and proofread content quickly with an eye for the finest detail.
- Experience creating and delivering high-volume content for social media outlets.
- Design experience using Canva, Adobe, WordPress etc. would be advantageous.
- Commutable to Nottinghamshire.
What's On Offer?
- £34,000-£41,000
- 32 days annual leave
- Comprehensive company benefits account.
- World-class training & development and large opportunities to progress.
Marketing Manager (Content & Branding) employer: Green & Wolvin Recruitment
Contact Detail:
Green & Wolvin Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Content & Branding)
✨Tip Number 1
Familiarise yourself with the freight and shipping industry. Understanding the specific challenges and trends in this sector will help you tailor your conversations and demonstrate your passion for the role during interviews.
✨Tip Number 2
Showcase your content creation skills by preparing a portfolio of your best work. Include examples that highlight your ability to create engaging articles, case studies, and social media content, as these are key responsibilities for the role.
✨Tip Number 3
Network with professionals in the marketing and logistics sectors. Attend industry events or join relevant online groups to connect with potential colleagues or mentors who can provide insights and possibly refer you to the position.
✨Tip Number 4
Prepare to discuss how you would approach brand strategy and content development in your interview. Think about innovative ideas you could bring to the table that align with the company's goals and vision.
We think you need these skills to ace Marketing Manager (Content & Branding)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Manager (Content & Branding) position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should showcase your marketing experience, particularly in branding and content creation. Use specific examples of past projects or roles that demonstrate your skills in these areas, especially if they relate to the freight and shipping industry.
Write a Tailored Cover Letter: In your cover letter, express your passion for branding and content creation. Mention how your background aligns with the company's goals and how you can contribute to their growth in the freight forwarding sector.
Showcase Your Creativity: Since the role involves content creation, consider including a portfolio or links to your previous work. Highlight any articles, case studies, or social media campaigns you've developed that demonstrate your ability to create high-quality content.
How to prepare for a job interview at Green & Wolvin Recruitment
✨Showcase Your Branding Passion
Make sure to express your enthusiasm for branding and content creation during the interview. Share specific examples of past projects where you successfully developed a brand strategy or created engaging content, as this will demonstrate your fit for the role.
✨Know the Industry
Familiarise yourself with the freight and shipping industry before the interview. Understanding key trends, challenges, and competitors will allow you to speak confidently about how your skills can contribute to the company's growth and branding efforts.
✨Prepare Data-Driven Insights
Since the role involves using analytics to guide content strategy, be ready to discuss how you've used data in previous roles. Prepare examples of how you’ve made data-driven decisions that improved content performance or brand visibility.
✨Demonstrate Attention to Detail
Given the emphasis on proofreading and enhancing content, highlight your attention to detail. Bring samples of your work that showcase your ability to produce high-quality content and discuss your process for ensuring consistency with brand guidelines.
