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- Tasks: Lead digital marketing strategies and manage engaging online campaigns.
- Company: Dynamic business in Kidderminster with a focus on innovation.
- Benefits: Competitive salary, bonus potential, and opportunities for professional growth.
- Why this job: Make an impact in a fast-paced environment while shaping brand presence online.
- Qualifications: Experience in digital marketing and strong analytical skills required.
- Other info: Join a supportive team and explore exciting career development opportunities.
The predicted salary is between 28000 - 39000 £ per year.
Green Shoots Recruitment Ltd is looking for a Digital Marketing & Brand Manager for a successful business.
Main purpose of the Digital Marketing & Brand Manager:
- To develop, implement, administer and evolve the digital marketing strategy for the Group businesses after an evaluation of the current situation.
- To work with the Group Marketing Operations Director to develop, manage plus evaluate quarterly and annual marketing plans.
- Plan and administer all web, SEO, PPC, email, social media, online PR and display advertising campaigns.
- Maintain and evaluate our social media presence and create content whilst liaising with the marketing team to grow followers and engagement.
- Measure and report performance of all digital marketing campaigns whilst assessing against goals – ROI and KPIs.
- Identify trends, insights and optimise spend and performance based on these insights.
- Be a primary contact with online agencies and partners.
- Evaluate emerging technologies recommending perspective and adoption across the business brands.
- Manage appropriate redesign and implementation of the company website.
- Manage all website content, creation of new pages, linking, creating SEO friendly copy and image uploads via CMS.
- Improve the usability, design, content, conversion and engagement of all websites.
- Evaluate customer research, market conditions and competitor data.
Objectives and Key Tasks for the Digital Marketing & Brand Manager:
- Day-to-day management of all websites and related digital platforms.
- Design and implement online surveys, e-shots and direct response campaigns.
- Manage consumer e-mail marketing campaigns to drive engagement and click through.
- Take responsibility for planning and budgetary control of all consumer focused digital marketing.
- Review new technologies and ensure the business is at the forefront of developments in digital marketing.
- Lead the digital strategy across the group of businesses.
- Build and maintain digital advertising campaigns, support other businesses when required – Google Ads, Facebook Ads & Instagram Ads etc.
- Oversee sales contact and prospect management system.
- Oversee the extraction and manipulation of data from CRM systems.
- Generate data for sales campaigns.
- Oversee production of quarterly sales mapping reports for all businesses.
- Take responsibility for all phases of interactive and digital project planning, design and execution serving as the primary expert and point of contact for interactive platforms and system interfaces.
- Monitor internet copyright and data protection developments and communicate these to the Directors and senior management when appropriate.
- Regular analysis of website traffic and customer journey engagement using tools such as Google Analytics to produce bi-monthly updates to the Directors and senior management advising on trends and proposed actions.
- Build upon existing platforms, generating unique content for social media to engage with and grow our target audience.
- Ownership and completion of all manufacturer partner dealer marketing planners.
- Proactively getting involved with the sales process to understand the demand and requirements from the sales functions.
- Support marketing colleagues with attendance at shows and events when necessary.
- Maintaining existing and newly created online sponsorships.
Salary is £34-39k OTE. It is based on experience and suitability and will be made up of basic and small bonus - basic is likely to be around £34 – 36k.
We are an equal opportunities employer.
Digital Marketing & Brand Manager employer: Green Shoots Recruitment
Contact Detail:
Green Shoots Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their brand and marketing strategies based on your insights and experiences.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Digital Marketing & Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing & Brand Manager role. Highlight relevant experience and skills that match the job description, like your expertise in SEO, PPC, and social media management.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in digital marketing and how you can contribute to our team’s goals.
Showcase Your Creativity: As a Digital Marketing & Brand Manager, creativity is key! Include links to any campaigns or projects you've worked on that demonstrate your innovative approach to digital marketing.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Green Shoots Recruitment
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially SEO, PPC, and social media strategies. Be ready to discuss how you've implemented these in past roles and how they can be applied to the company's needs.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with tools like Google Analytics. Highlight specific examples where you've measured campaign performance and adjusted strategies based on data insights. This will show that you can drive results effectively.
✨Be Ready to Discuss Content Creation
Since content is key in digital marketing, come prepared with examples of content you've created or managed. Discuss how you’ve engaged audiences through unique social media posts or website content, and how this aligns with the company’s brand voice.
✨Demonstrate Your Project Management Skills
The role involves managing multiple projects simultaneously, so be ready to share your approach to project planning and execution. Talk about how you prioritise tasks, manage budgets, and collaborate with teams to ensure successful outcomes.
