Digital Marketing & Brand Manager

Digital Marketing and Brand Manager Kidderminster

Digital Marketing & Brand Manager Kidderminster £34 – £39k Ref: AH387

Green Shoots Recruitment Ltd is looking for a Digital Marketing & Brand Manager for a successful business.

Main purpose of the Digital Marketing & Brand Manager

To develop, implement, administer and evolve the digital marketing strategy for the Group businesses after an evaluation of the current situation

To work with the Group Marketing Operations Director to develop, manage plus evaluate quarterly and annual marketing plans

Plan and administer all web, SEO, PPC, email, social media, online PR and display advertising campaigns

Maintain and evaluate our social media presence and create content whilst liaising with the marketing team to grow followers and engagement

Measure and report performance of all digital marketing campaigns whilst assessing against goals – ROI and KPIs.

Identify trends, insights and optimise spend and performance based on these insights.

Be a primary contact with online agencies and partners

Evaluate emerging technologies recommending perspective and adoption across the business brands

Manage appropriate redesign and implementation of the company website

Manage all website content, creation of new pages, linking, creating SEO friendly copy and image uploads via CMS

Improve the usability, design, content, conversion and engagement of all websites

Evaluate customer research, market conditions and competitor data

Objectives and Key Tasks for the Digital Marketing & Brand Manager

• Day-to-day management of all websites and related digital platforms
• Design and implement online surveys, e-shots and direct response campaigns
• Manage consumer e-mail marketing campaigns to drive engagement and click through
• Take responsibility for planning and budgetary control of all consumer focused digital marketing
• Review new technologies and ensure the business is at the forefront or developments in digital marketing
• Lead the digital strategy across the group of businesses
• Build and maintain digital advertising campaigns, support other businesses when required – Google Ads, Facebook Ads & Instagram Ads etc.
• Oversee sales contact and prospect management system
• Oversee the extraction and manipulation of data from CRM systems
• Generate data for sales campaigns
• Oversee production of quarterly sales mapping reports for all businesses
• Take responsibility for all phases of interactive and digital project planning, design and execution serving as the primary expert and point of contact for interactive platforms and system interfaces
• Monitor internet copyright and data protection developments and communicate these to the Directors and senior management when appropriate
• Regular analysis of website traffic and customer journey engagement using tools such as Google Analytics to produce bi-monthly updates to the Directors and senior management advising on trends and proposed actions
• Build upon existing platforms, generating unique content for social media to engage with and grow our target audience
• Ownership and completion of all manufacturer partner dealer marketing planners
• Proactively getting involved with the sales process to understand the demand and requirements from the sales functions
• Support marketing colleagues with attendance at shows and events when necessary
• Maintaining existing and newly created online sponsorships

Salary is £34-39k OTE. It is based on experience and suitability and will be made up of basic and small bonus- basic is likely to be around £34 – 36k.

We are an equal opportunities employer.