Green Sheep Group Limited | Digital Marketing Executive

At Green Sheep Group, we\’re dedicated to creating safe, stylish, and sustainable products that parents love and babies adore. With Snuz leading the way in sleep solutions and The Little Green Sheep championing organic excellence, we\’re a flock you\’ll be proud to join.

Purpose

This pivotal role in our business involves contributing to and executing the business strategies and targets for all three of our Direct websites: Green Sheep Group, Snüz & The Little Green Sheep. Your day-to-day will see you working alongside the Ecommerce Manager to plan, create and bring to life our digital marketing campaigns and product launches.

This is a hands-on role which will allow someone to take ownership, management and optimisation of our direct-to-consumer websites, ensuring each channel can reach its sales and profitability targets.

Key disciplines and associated responsibilities include:

• Working alongside the ecommerce manager you’ll develop and execute digital campaigns and product launches in line with the overall marketing strategy.
• Responsible for the ongoing management and optimisation of our direct-to-consumer websites and content, ensuring the channel can reach its sales and profitability targets.
• Identify trading opportunities and monitor consumer trends whilst tracking onsite activity to find ways to unlock further revenues.
• Working closely with the content team to execute pre and post purchase email campaigns, driving direct sales through customer centric activity, personalisation, and recommendations.
• Liaise with development agency to implement and monitor SEO strategies to drive organic sessions and conversions.
• Collect onsite data and carry out research to improve both websites and to inform the wider business.
• Identify opportunities to increase page views, value per page view and ensure customers are connected simply and easily to the products they want to buy quickly and simply.
• Contribute to weekly reporting for our Direct online trading performance, making recommendations where necessary and attending relevant trade meetings to represent the digital team when required.
• Actively promote new technology or marketing trends across eCommerce, specifically online trading, championing new ways of working.
• Ensure products are set up accurately and timely across our Direct websites.
• Working closely with merchandising ensure maximum product availability by manging stock forecasts, outperformance and clearly communicate to relevant colleagues.
• Ensure campaigns are delivered across our digital platforms in line with direction and timing set out by marketing or the sales promotional calendar.
• Identify opportunities for growth through data driven insight, you will be the lead analytical mind driving plans and feeding into strategy for the future growth of our online businesses.
• Manage third party relationships with key external parties where relevant.

Knowledge & Skills

• A minimum of 2 years’ experience of working in digital marketing (direct to consumer retail) or in a similar role.
• Excellent writing skills with meticulous attention to detail.
• You\’ll have a strong understanding of digital marketing and a keen eye for copy and visuals that help merchandise our site and products.
• Experience and understanding of using Google Analytics.
• Strong understanding of conversion tracking.
• Confident in managing your own schedule and time management.
• Experience of crafting campaigns from scratch, with clear measurable goals outlined.
• Strong project management skills; highly organised and proactive.
• Agile & positive ‘can-do’ attitude.
• A full clean driving license.

What\’s in it for you

We’re an incredibly passionate bunch here at GSG. Always backing each other, never afraid of a new idea or challenge and always ready to bring the fun! A big part of what makes us who we are is our people, The Barn is filled with an epic team, from product designers to customer experience, it’s all under one roof.

We offer a rewarding work environment with flexible working options including location choice Wednesdays, flexi-hours and early Friday finishes.

Our benefits prioritise well-being, work-life balance, and family support, ensuring our team feels valued and connected including:

• An Employee Assistance Programme with group life insurance, access to a 24/7 GP and mental, emotional, and physical well-being support for you and your family.
• Enhanced maternity and paternity policies, including supporting new parents with NCT classes and Paediatric First Aid training.
• Frequent team building events and socials that keeps our flock close-knit and energised.

Apply via LinkedIn with your most up-to-date C.V or email us directly at recruitment@greensheepgroup.com