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- Tasks: Lead and shape marketing for a fast-growing clean energy start-up.
- Company: Join an innovative company simplifying solar for homeowners across the UK.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the clean energy sector while working with a passionate team.
- Qualifications: Proven experience in strategic marketing leadership, especially in B2C environments.
- Other info: Collaborative culture with a focus on innovation and accountability.
The predicted salary is between 36000 - 60000 £ per year.
The Green Recruitment Company is proud to be partnering with a fast-growing clean energy start-up on a mission to build the UK's leading residential solar, battery, and heat source B2C brand. Simplifying solar for homeowners and businesses, this innovative company is scaling rapidly through strategic acquisitions, digital innovation, and operational excellence. With a central HQ in London and a growing national presence, they are now hiring a Marketing Manager to lead the core marketing operations.
In this role, you will have an opportunity to lead and shape marketing in a scaling, impact-driven company. You'll work directly with the founding team in a collaborative, fast-paced and supportive culture, part of an entrepreneurial leadership team and influence the company's growth trajectory. You will be deeply hands-on with content-led growth, capable of both developing and executing strategy, while actively managing and optimizing day-to-day content initiatives, to include the setup and running of PPC campaigns.
What You'll Do
- Strategic Marketing Leadership & Integration: Develop and implement a centralised B2C marketing strategy across the group, aligned to the company's scale-up goals. Integrate marketing operations and approaches from 3 acquired businesses into one cohesive function. Establish frameworks, tools, processes, and reporting across the marketing team to drive efficiency and effectiveness.
- Brand Positioning & Growth: Define and refine the company's brand identity and positioning in the residential energy space. Lead brand strategy to support growth, customer trust, and market differentiation. Ensure consistency in messaging, design, and tone of voice across all channels and brands.
- Marketing Execution & Demand Generation: Oversee and optimise the entire marketing funnel – from awareness and acquisition to retention and referral. Manage and support the team in executing content-led and digital campaigns (e.g. YouTube, social, PPC, SEO, email, website). Collaborate closely with Sales to align on lead quality, handover processes, and conversion strategy.
- Team Leadership & Development: Lead, mentor, and support a team of 4 marketers, each with existing capabilities in content, branding, and lead generation. Foster a collaborative, growth-focused culture that encourages innovation and accountability. Identify skill gaps and hiring needs as the business scales.
- Cross-functional Collaboration: Work closely with the Founders, Sales, Operations, and Product teams to ensure marketing is aligned with broader business objectives. Be a trusted advisor to senior stakeholders, providing insights and recommendations based on data and market trends.
What We're Looking For
- Proven experience in a strategic marketing leadership role in a B2C environment, ideally within energy, utilities, or other fast growth/regulated sectors.
- Strong background in brand development, integrated marketing planning, and demand generation.
- Proven experience in the setup and running of successful PPC campaigns, and content-led growth.
- Demonstrated ability to lead through integration and change, bringing together disparate teams and marketing systems.
- Hands-on and strategic – equally comfortable setting the vision and rolling up your sleeves to execute.
- Strong commercial acumen and an understanding of the interplay between marketing, sales, and customer acquisition.
- Excellent stakeholder management and communication skills.
Nice to Have
- Experience in a scale-up or M&A integration environment.
- Knowledge of the UK residential energy supply market.
- Familiarity with content-led growth, performance marketing, and CRM tools.
Marketing Manager (B2C) in London employer: Green Recruitment Company
Contact Detail:
Green Recruitment Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (B2C) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the clean energy sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to B2C or clean energy. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like the one we’re partnering with. Express your interest in their mission and how you can contribute to their growth. It shows initiative and enthusiasm!
✨Tip Number 4
Apply through our website! We make it super easy for you to find and apply for roles that match your skills. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager (B2C) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in B2C marketing, especially in energy or fast-growth sectors. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for clean energy and how you can contribute to our growth. Be sure to mention specific strategies you've implemented in previous roles that could benefit us.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve driven growth or improved processes in past roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Let’s make this happen!
How to prepare for a job interview at Green Recruitment Company
✨Know Your Stuff
Before the interview, dive deep into the company's mission and values. Understand their position in the residential energy market and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Strategy Skills
Prepare to talk about your past experiences in developing and executing marketing strategies, especially in B2C environments. Bring specific examples of successful campaigns you've led, particularly those involving PPC and content-led growth, to demonstrate your hands-on approach.
✨Be a Team Player
Since this role involves leading a team, be ready to discuss your leadership style. Share examples of how you've mentored others and fostered a collaborative culture. Highlight any experience you have in integrating teams or processes from different companies, as this will resonate well with their scaling ambitions.
✨Ask Smart Questions
Prepare insightful questions that show you're thinking about the bigger picture. Ask about their current marketing challenges or how they envision the brand evolving in the next few years. This not only demonstrates your strategic mindset but also your enthusiasm for contributing to their growth.
