At a Glance
- Tasks: Lead and shape marketing strategies for a growing renewable energy group.
- Company: Join a dynamic team at a rapidly expanding renewable energy company.
- Benefits: Competitive salary, performance incentives, and opportunities for professional growth.
- Other info: Office-based role in London with a collaborative and innovative work culture.
- Why this job: Make a real impact in the renewable energy sector while developing your marketing skills.
- Qualifications: Proven experience in B2C lead generation and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
We are seeking an ambitious and commercially driven Group Marketing Manager to lead and shape the marketing function for a rapidly growing renewable energy group. The successful candidate will be responsible for building and managing a high-performing, data-driven lead generation engine that consistently delivers high-quality customer enquiries and supports sales growth across key UK regions. In addition to customer acquisition, you will oversee brand development, content strategy, public relations, and wider group marketing initiatives.
Key Responsibilities:
- Develop and execute a data-driven marketing strategy focused on generating high-quality leads and supporting revenue growth across key UK markets.
- Plan, manage, and optimise multi-channel marketing campaigns across digital, email, SEO, events, content, video, and emerging platforms.
- Own and manage the marketing budget, ensuring effective allocation of resources to maximise return on investment and customer acquisition.
- Work closely with the sales team to improve lead quality, conversion rates, and overall customer acquisition performance.
- Manage the full customer marketing journey, from lead generation and nurturing through to customer retention, upselling, and referral programmes.
- Drive website, landing page, and customer journey optimisation through testing, analytics, and continuous improvement initiatives.
- Build and oversee marketing automation workflows and CRM campaigns, leveraging HubSpot to improve engagement and conversion.
- Lead brand development and positioning, ensuring consistent messaging and a strong market presence across all business divisions.
- Manage public relations activities, external agencies, designers, and creative partners to support brand awareness and demand generation.
- Develop and deliver engaging content, including customer case studies, educational resources, and digital marketing assets that drive qualified enquiries.
- Establish robust reporting and analytics frameworks, tracking key performance indicators including lead generation, conversion rates, customer acquisition costs, and marketing ROI.
- Produce actionable performance insights and recommendations to support strategic decision-making and continuous optimisation.
- Lead and develop the marketing function, managing direct reports and external partners while supporting the growth of the wider team.
- Oversee marketing activities across multiple business units, ensuring a cohesive and scalable group-wide marketing approach.
Requirements:
Essential Experience & Skills:
- Proven track record of building, managing, and scaling successful B2C lead generation programmes, with experience in direct-to-consumer (D2C) environments highly desirable.
- Demonstrated ability to develop and execute marketing strategies independently, taking full ownership of performance, lead generation outcomes, and revenue contribution.
- Experience operating as a senior marketing professional within a fast-paced, high-growth, or startup environment, with the confidence to work autonomously and make strategic decisions.
- Strong hands-on experience across performance marketing channels, including paid advertising, SEO, email marketing, and digital acquisition campaigns.
- Proven experience managing marketing budgets and optimising spend to maximise return on investment and lead generation performance.
- Strong understanding of customer acquisition funnels, conversion rate optimisation (CRO), and data-driven marketing methodologies.
- Experience using CRM and marketing automation platforms, ideally HubSpot, with the ability to build, optimise, and manage automated customer journeys.
- Excellent analytical and reporting skills, with the ability to interpret marketing performance data and translate insights into actionable strategies.
- Comfortable presenting results, recommendations, and performance metrics directly to senior leadership and executive stakeholders.
Group Marketing Manager employer: Green Recruitment Company
Join a forward-thinking renewable energy group in London as a Group Marketing Manager, where you will lead a dynamic marketing team and drive impactful strategies in a supportive and innovative work environment. With a strong focus on employee growth, the company offers opportunities for professional development and collaboration with external partners, ensuring that your contributions are valued and recognised. Enjoy a competitive salary package and the chance to make a meaningful impact in the rapidly evolving energy sector while working in a vibrant city known for its commitment to sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Green Recruitment Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Green Recruitment Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Green Recruitment Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Green Recruitment Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Green Recruitment Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Green Recruitment Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Green Recruitment Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Green Recruitment Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Green Recruitment Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Green Recruitment Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
