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- Tasks: Lead and shape marketing for a fast-growing clean energy start-up.
- Company: Join an innovative company simplifying solar for homeowners and businesses.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the clean energy sector while working with a passionate team.
- Qualifications: Proven experience in strategic marketing leadership and brand development.
- Other info: Collaborative culture with a focus on innovation and accountability.
The predicted salary is between 36000 - 60000 £ per year.
The Green Recruitment Company is proud to be partnering with a fast-growing clean energy start-up on a mission to build the UK\’s leading residential solar, battery, and heat source brand.Simplifying solar for homeowners and businesses, this innovative company is scaling rapidly through strategic acquisitions, digital innovation, and operational excellence.With a central HQ in London and a growing national presence, they are now hiring an Associate Marketing Director to take ownership of the core marketing operations.In this role: You will have an opportunity to lead and shape marketing in a scaling, impact-driven company.
You\’ll work directly with the founding team in a collaborative, fast-paced and supportive culture, part of an entrepreneurial leadership team and influence the company\’s growth trajectory
You will be deeply hands-on with content-led growth, capable of both developing and executing strategy, while actively managing and optimizing day-to-day content initiatives, to include the set up and running PPC campaigns
What You\’ll Do Strategic Marketing Leadership & IntegrationDevelop and implement a centralised B2C marketing strategy across the group, aligned to the company\’s scale-up goals.
Integrate marketing operations and approaches from 3 acquired businesses into one cohesive function.
Establish frameworks, tools, processes, and reporting across the marketing team to drive efficiency and effectiveness.
Brand Positioning & GrowthDefine and refine the company\’s brand identity and positioning in the residential energy space.
Lead brand strategy to support growth, customer trust, and market differentiation.
Ensure consistency in messaging, design, and tone of voice across all channels and brands.
Marketing Execution & Demand GenerationOversee and optimise the entire marketing funnel – from awareness and acquisition to retention and referral.
Manage and support the team in executing content-led and digital campaigns (e.g. YouTube, social, PPC, SEO, email, website).
Collaborate closely with Sales to align on lead quality, handover processes, and conversion strategy.
Team Leadership & DevelopmentLead, mentor, and support a team of 4 marketers, each with existing capabilities in content, branding, and lead generation.
Foster a collaborative, growth-focused culture that encourages innovation and accountability.
Identify skill gaps and hiring needs as the business scales.
Cross-functional CollaborationWork closely with the Founders, Sales, Operations, and Product teams to ensure marketing is aligned with broader business objectives.
Be a trusted advisor to senior stakeholders, providing insights and recommendations based on data and market trends.
What We\’re Looking For Proven experience in a strategic marketing leadership role in a B2C environment, ideally within energy, utilities, or other fast growth/regulated sectors.
Strong background in brand development, integrated marketing planning, and demand generation.
Proven experience in the setup and running of successful PPC campaigns, and content-led growth
Demonstrated ability to lead through integration and change, bringing together disparate teams and marketing systems.
Hands-on and strategic – equally comfortable setting the vision and rolling up your sleeves to execute.
Strong commercial acumen and an understanding of the interplay between marketing, sales, and customer acquisition.
Excellent stakeholder management and communication skills.
Nice to Have Experience in a scale-up or M&A integration environment.
Knowledge of the UK residential energy supply market.
Familiarity with content-led growth, performance marketing, and CRM tools
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Associate Director of Marketing employer: Green Recruitment Company
Contact Detail:
Green Recruitment Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the clean energy sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes in marketing. Bring examples of campaigns you've led, especially those that involved PPC or content-led growth, to demonstrate your hands-on experience.
✨Tip Number 3
Tailor your pitch! When you’re chatting with someone about the Associate Director of Marketing role, make sure to highlight how your experience aligns with their mission. Talk about your understanding of brand positioning and how you can help them scale their marketing efforts effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the team at this innovative company. Let’s get you that interview!
We think you need these skills to ace Associate Director of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Associate Director of Marketing. Highlight your experience in strategic marketing leadership and any relevant achievements in B2C environments, especially in energy or fast-growth sectors.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for clean energy and how your skills align with the company's mission. Don’t forget to mention your hands-on experience with content-led growth and PPC campaigns.
Showcase Your Leadership Skills: Since this role involves leading a team, make sure to highlight your experience in mentoring and developing marketing teams. Share specific examples of how you've fostered a collaborative culture and driven results through your leadership.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape marketing in a scaling company!
How to prepare for a job interview at Green Recruitment Company
✨Know Your Stuff
Before the interview, dive deep into the company's mission and values. Understand their position in the clean energy market and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Leadership Skills
As an Associate Director of Marketing, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams in the past, especially in fast-paced environments. Highlight your approach to fostering collaboration and innovation.
✨Be Data-Driven
This role requires a strong understanding of marketing metrics and performance. Be ready to discuss specific campaigns you've run, particularly PPC and content-led growth initiatives. Use data to back up your successes and show how you can optimise marketing strategies for better results.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's future plans, their approach to brand positioning, and how they measure success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
