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For Companies At a Glance
- Tasks: Lead editorial strategy and manage a team to create engaging beauty content.
- Company: Join All Things Beauty Vietnam, a vibrant social network focused on beauty and wellness.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make an impact in the beauty industry while leading a passionate team.
- Qualifications: 7+ years in digital editorial roles with strong SEO and leadership skills.
- Other info: Dynamic environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
All Things Beauty Vietnam seeks a seasoned Managing Editor with deep expertise in beauty, lifestyle, wellness, and self-care content. This role is responsible for leading editorial strategy and operations, managing a small team, and ensuring high editorial standards aligned with SEO performance, brand tone, and regional objectives. The ideal candidate will demonstrate strong editorial judgment, cross-functional collaboration skills, fluency in Vietnamese and English, and a mature, professional approach to leadership.
Key Responsibilities
Strategic Editorial Leadership
Provide strategic direction to enhance content quality, search visibility, and audience engagement across all categories.
Collaborate with local and regional SEO teams to generate performance analyses, implement keyword strategies, and drive continuous improvement.
Oversee the Vietnam editorial team, ensuring all content aligns with local relevance and broader regional strategies.
Contribute to and support projects such as content migration from legacy platforms and new site development initiatives.
Monitor market trends, competitive content, and industry developments to inform proactive editorial planning.
Identify, recruit, and manage Vietnamese-based content contributors, including writers, vloggers, bloggers, and link-building partners.
Ensure efficient internal editorial workflows and facilitate coordination between local teams, freelancers, and Greenpark\’s regional and global teams.
Serve as the point of contact for content-related technical issues, including site performance, structure, and functionality.
Act as the tone of voice and editorial standards guardian for the Vietnam beauty hub and, when required, other regional initiatives.
Content Development & Execution
Lead the production of a high volume of content assets per month, ensuring adherence to quality and SEO guidelines.
Maintain and regularly update the content calendar based on inputs from stakeholders, performance insights, and business priorities.
Produce 2–4 well-optimized articles per day based on SEO performance reports and editorial direction.
Edit 2–4 articles daily from in-house or freelance contributors, maintaining editorial integrity and consistency.
Participate in and support large-scale content migration and tagging projects for the ATB beauty platform.
Develop reactive content in line with real-time trends, seasonal moments, and topical relevance.
Select appropriate imagery to complement editorial content based on SEO and brand alignment.
Conduct editorial reviews of newly published content to ensure accuracy, optimization, and compliance with standards.
Participate in regular editorial planning meetings and ideation sessions to innovate content formats and outputs.
Support updates to product pages and other content modules on the site as needed.
Contribute to special content initiatives and market-specific campaigns as assigned.
Required QualificationsHard Skills
Minimum 7 years of professional experience in digital editorial roles, with a specialization in beauty, lifestyle, or wellness content.
Strong command of SEO best practices, content optimization, keyword analysis, and performance tracking.
Advanced proficiency in CMS platforms (, WordPress or similar systems).
Working familiarity with Google Analytics, Google Search Console, and keyword research tools (, SEMrush, Ahrefs).
Competence in managing small editorial teams and coordinating with freelance contributors.
Experience with metadata tagging, content migration, and web content governance.
Basic knowledge of image sourcing and digital content formatting standards.
Soft Skills
High emotional intelligence, integrity, and professionalism in verbal and written communication.
Strong leadership, mentoring, and team development capabilities.
Collaborative, solutions-oriented mindset with the ability to work across departments and cultures.
Excellent time management, prioritization, and multitasking skills in a deadline-driven environment.
Strong attention to detail and commitment to editorial excellence.
Adaptable to fast-paced changes and capable of working both independently and within a structured regional framework.
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Managing Editor (Vietnam) employer: Green Park Content
Contact Detail:
Green Park Content Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Managing Editor (Vietnam)
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best work in beauty and lifestyle content. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and trends in the beauty industry. This shows you’re genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Managing Editor (Vietnam)
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 7+ years in digital editorial roles, especially in beauty, lifestyle, or wellness. We want to see how your past experiences align with our needs, so don’t hold back!
SEO is Key: Since SEO is a big part of this role, be sure to mention your expertise in SEO best practices and content optimisation. Share specific examples of how you've improved search visibility in your previous roles.
Team Leadership Matters: We’re looking for someone who can lead a small team effectively. Talk about your leadership style and any experience you have in mentoring or managing editorial teams. Show us how you can inspire and guide others!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Green Park Content
✨Know Your Content Inside Out
Before the interview, dive deep into All Things Beauty Vietnam's existing content. Familiarise yourself with their tone, style, and the types of articles they publish. This will not only help you understand their brand better but also allow you to discuss how your editorial vision aligns with theirs.
✨Showcase Your SEO Savvy
Since this role heavily involves SEO, be prepared to discuss specific strategies you've implemented in the past. Bring examples of how you've improved content visibility or engagement through SEO practices. This will demonstrate your expertise and show that you can contribute to their goals right away.
✨Highlight Leadership Experience
As a Managing Editor, you'll be leading a team. Share concrete examples of how you've successfully managed editorial teams before. Talk about your approach to mentoring and developing talent, as well as how you handle conflicts or challenges within a team setting.
✨Stay Current with Trends
Be ready to discuss recent trends in beauty, lifestyle, and wellness content. Show that you're not just knowledgeable but also passionate about the industry. This could involve mentioning recent viral content or shifts in audience preferences, which will highlight your proactive approach to editorial planning.
