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- Tasks: Lead SEO strategy and performance initiatives in Thailand's B2B food industry.
- Company: Join a dynamic team focused on innovative digital marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact on search visibility and user engagement in a thriving market.
- Qualifications: 4-6 years of SEO experience with strong technical and content skills.
- Other info: Collaborate with cross-functional teams and enjoy a vibrant work culture.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an SEO Manager to lead and execute search strategy and performance initiatives in the B2B Food industry in Thailand. The role will focus on delivering a comprehensive omnichannel search audit (three phases), overseeing web performance and technical SEO, maintaining site health, driving CRO initiatives, and supporting ongoing SEO and editorial efforts through a 2026 retainer. You will work closely with both local and regional teams, translating search data and performance insights into actionable strategies that improve visibility, engagement, and conversion.
Key Responsibilities:
- Omnichannel Search Audit (Phases 1–3)
- Conduct category assessment to map how chefs and food professionals in Thailand search across Google, YouTube, TikTok, and other platforms.
- Deliver share-of-visibility analysis to benchmark performance against competitors.
- Perform content audit to identify gaps, cannibalization, and optimization opportunities.
- Package findings into actionable strategies with clear content and performance roadmaps.
- Web Performance Audit
- Unlock clarity on how well the website is performing in respect to organic traffic growth, keyword coverage, and ranking.
- Identify and analyze keyword gaps across core categories and competitor benchmarks.
- Provide prioritized recommendations to improve site efficiency and performance — across on-page, off-page, content, and technical SEO fundamentals.
- Audit user engagement signals (bounce rate, time on site, CTR) to diagnose where SEO and UX intersect.
- Benchmark site performance against local and regional competitors to contextualize opportunities and risks.
- Deliver a clear action roadmap linking performance issues to business outcomes (visibility, engagement, conversion).
- Technical SEO Maintenance
- Evaluate and monitor site speed, Core Web Vitals, crawlability, and indexing performance.
- Perform ongoing site health checks (crawl errors, redirects, duplicate content, XML sitemaps, schema markup).
- Collaborate with developers to resolve technical issues and ensure SEO best practices are embedded into new builds, migrations, and content rollouts.
- Monitor Google Search Console, GA4, and server logs for emerging risks (indexation drops, crawl budget inefficiencies).
- Maintain governance of structured data, hreflang tags, and canonicalization to support international SEO consistency.
- Build proactive monitoring processes (alerts, dashboards) to catch and address performance issues before they impact traffic.
- CRO (Conversion Rate Optimization) Initiatives
- Analyze site user journeys, funnel drop-offs, and behavioral data to identify friction points.
- Partner with developer team to test and implement CRO solutions (improved CTAs, experiments with touchpoints, landing page structures, content modules).
- Partner with data team to ensure optimizations are problem-solving oriented and measurable.
- SEO & Editorial Retainer (2026)
- Provide ongoing keyword research and editorial guidance to ensure content relevance.
- Align editorial pipeline with search demand, seasonality, and business priorities.
- Create content optimization recommendation plans to improve organic page performance.
- Report monthly on SEO KPIs, content performance, and CRO outcomes.
Requirements:
- 4–6 years of hands-on SEO experience (technical, content, and strategic).
- Strong expertise in search audits, technical SEO, and content optimization.
- Proven track record in web performance analysis and CRO implementation.
- Proficiency with SEO tools (SEMrush, Screaming Frog, GA4, GSC, Hotjar, etc.).
- Deep understanding of the Thai digital landscape, user behavior, and search platforms.
- Excellent communication and presentation skills to translate data into clear recommendations.
- Experience working with editorial, data, and developer teams in a cross-functional environment.
Deliverables:
- Full 3-phase Omnichannel Search Audit (Category Assessment, Share of Visibility, Content Audit).
- Comprehensive Web Performance Audit report with prioritized fixes.
- Technical SEO health reports and maintenance logs.
- CRO testing insights, performance reports, and implementation roadmaps.
- Monthly SEO and editorial support reports, aligned with 2026 retainer scope.
Thailand SEO Manager in London employer: Green Park Content
Contact Detail:
Green Park Content Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Thailand SEO Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, or local meetups related to SEO and digital marketing. It's a great way to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and results. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you like on our website, drop a message to the hiring manager or team. A little initiative can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by brushing up on common SEO questions and case studies. Be ready to discuss how you've tackled challenges in past roles, especially in technical SEO and CRO initiatives.
We think you need these skills to ace Thailand SEO Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Thailand SEO Manager role. Highlight your experience in SEO, especially in the B2B Food industry, and showcase any relevant projects that demonstrate your skills in search audits and technical SEO.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements in SEO and how they relate to the responsibilities outlined in the job description.
Showcase Your Tools Proficiency: We want to see your expertise with SEO tools like SEMrush, GA4, and Screaming Frog. Make sure to mention any specific projects where you used these tools to drive results, as this will show us you know your stuff!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Green Park Content
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge and be ready to discuss specific tools like SEMrush and GA4. Prepare examples of past projects where you've successfully improved web performance or executed a search audit.
✨Understand the Thai Market
Since this role is focused on the B2B food industry in Thailand, do your homework on local search behaviours and trends. Familiarise yourself with how chefs and food professionals search online, and be prepared to share insights during the interview.
✨Showcase Your Collaboration Skills
This position requires working closely with various teams. Be ready to discuss your experience collaborating with editorial, data, and developer teams. Share specific examples of how you’ve translated data into actionable strategies in a cross-functional environment.
✨Prepare for Performance Metrics
Be prepared to talk about key performance indicators (KPIs) related to SEO and CRO. Think of metrics you've tracked in previous roles and how they influenced your strategies. This will show that you understand the importance of measuring success in SEO initiatives.
