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- Tasks: Transform complex data into actionable insights for digital marketing strategies.
- Company: Join a forward-thinking company focused on data-driven decision making.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by driving marketing strategies with your analytical skills.
- Qualifications: 4-6 years in digital analytics with strong SEO and data storytelling skills.
- Other info: Collaborative environment with a focus on innovation and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
The Senior Data Analyst will be responsible for transforming complex digital marketing data into actionable insights that fuel strategy across SEO, content, and social. This role is central to Greenpark’s data-first approach — ensuring every recommendation and decision is backed by robust analytics, forecasting, and measurable impact. A core responsibility includes leading Category Assessments, turning raw search data into structured insights for content and marketing strategies.
Key Responsibilities:
- Data Management & Analytics: Consolidate and analyze multi-channel data (SEO, editorial, social, paid) into unified dashboards. Develop forecasting models for traffic, lead generation, and campaign ROI. Track performance across audits, category assessments, and monthly optimization cycles.
- Category Assessment & Search Insights: Own the Category Assessment process, including: Search Universe Sizing – quantify total search demand across categories and sub-categories. Opportunity Mapping – identify priority keyword groups, trends, and white space opportunities. Search Intent Analysis – break down user behaviors, phrasing, query patterns, and seasonality. Cross-Platform Signals – integrate Google, YouTube, TikTok, and Instagram data for a true omnichannel view. Translate findings into actionable opportunity maps that directly inform editorial, SEO, and social strategies. Provide clear sizing and prioritization frameworks to guide investment decisions.
- Insight Generation: Translate keyword, content, and social metrics into meaningful business insights. Identify growth opportunities, risks, and optimization levers based on data trends. Run competitor and market landscape analysis to benchmark performance.
- Performance Reporting: Build and maintain reporting frameworks for internal teams and clients. Deliver monthly performance reports with clear commentary on progress, gaps, and next steps. Provide attribution analysis to demonstrate impact of SEO, content, and social investments.
- Cross-Functional Support: Partner with SEO Managers, Editorial, and Social teams to embed insights into strategic roadmaps. Ensure KPIs are aligned across Greenpark’s wider digital transformation initiatives. Act as the point of truth for performance data integrity and consistency.
Skills & Qualifications:
- 4–6 years in digital analytics, ideally within marketing, SEO, or omnichannel contexts.
- Proven experience in Category Assessments, keyword clustering, and opportunity mapping.
- Proficiency with analytics & SEO tools (GA4, GSC, SEMrush, SimilarWeb, Emplifi).
- Strong statistical, data modeling, and storytelling skills.
- Ability to simplify complex data into compelling, client-facing narratives.
Sr. Data Analyst in London employer: Green Park Content
Contact Detail:
Green Park Content Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Data Analyst in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis prowess. It’s a great way to demonstrate what you can do beyond just words on a CV.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to data analytics. We want you to feel confident when discussing your experience with SEO, content, and social strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Sr. Data Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sr. Data Analyst. Highlight your experience with digital analytics, especially in SEO and omnichannel contexts. We want to see how your skills align with our data-first approach!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for transforming data into actionable insights. Share specific examples of how you've driven strategy through data in previous roles.
Showcase Your Tools Proficiency: We love seeing familiarity with tools like GA4, SEMrush, and SimilarWeb. Make sure to mention any relevant tools you’ve used and how they’ve helped you in your data analysis journey. This will show us you're ready to hit the ground running!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Green Park Content
✨Know Your Data Tools
Make sure you’re well-versed in the analytics and SEO tools mentioned in the job description, like GA4 and SEMrush. Be ready to discuss how you've used these tools in past roles to derive insights and drive strategy.
✨Prepare for Category Assessments
Brush up on your knowledge of Category Assessments and be prepared to explain your approach to search universe sizing and opportunity mapping. Think of specific examples where you’ve successfully identified keyword groups or trends.
✨Showcase Your Storytelling Skills
Practice translating complex data into simple, actionable insights. During the interview, aim to present your findings in a way that highlights their impact on business decisions, demonstrating your ability to create compelling narratives from data.
✨Understand Cross-Functional Collaboration
Be ready to discuss how you’ve partnered with different teams, like SEO and Editorial, to embed insights into strategies. Highlight any experiences where your data-driven recommendations led to successful outcomes across departments.
