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- Tasks: Lead a dynamic influencer marketing project targeting Filipino parents across social platforms.
- Company: Join a trusted agency known for delivering top-quality content and innovative solutions.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Make a real impact by engaging with a vital audience on important health themes.
- Qualifications: 5+ years in influencer marketing with strong connections in the Filipino parenting space.
- Other info: Fast-paced role with hands-on campaign management and strategic oversight.
The predicted salary is between 36000 - 60000 £ per year.
Our continued success is built upon the quality of the assets we deliver. Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all. Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
We are seeking an experienced and proactive Senior Social Outreach Manager to take full ownership of a fast-paced, 3-month influencer marketing project focused on the Filipino parenting audience across key social platforms. This role is critical in driving the campaign from initial insights and strategy through to execution, management, and final reporting, ensuring all content is high-quality, on-brand, and compliant with local advertising standards (ASC).
What the Role Covers:
- Insights & Strategy Leadership: Design and execute an insight-led approach to map trending conversations and search behaviours related to Child Health & Symptoms (including fever) and Parenting and Care among Filipino parents.
- Audience-Led Strategy: Utilize research insights to identify high-visibility, high-engagement creators and guide topic ideation, ensuring all campaign content is anchored in real audience demand.
- Influencer Marketing Strategy Development: Create a comprehensive strategy outlining the campaign's communication approach, key content buckets, recommended content formats, influencer types, and overall campaign orchestration.
Influencer Sourcing, Negotiation & Contracting
- Vetting & Engagement: Lead the identification, vetting, and engagement of the full roster of up to 25 Creators (Macro & Micro) based on social performance, engagement quality, brand safety, and cost efficiency.
- Contracting: Own the full outreach, rate negotiation, and execution of contracts with all confirmed influencers and talent managers.
Campaign Execution & Compliance Management
- Briefing & Production: Distribute detailed campaign briefs, brand information, visual guidelines, and mandatory elements to all creators. Ensure the integration of Keyword Seeding for optimal content discovery and searchability.
- Day-to-Day Management: Act as the primary point of contact for all creators/talent managers, handling day-to-day coordination, communication, briefing, feedback, and ensuring strict adherence to posting timelines.
- Content Approval & Quality Control: Manage the content review and approval process, ensuring strict compliance with brand standards and campaign objectives, from outline/storyboard (STB) development through to final content editing.
- ASC Application & Compliance: Support the ASC Application process, including document creation, substantiation coordination, and debriefing creators on feedback. Ensure all creators strictly follow the ASC-approved Storyboard (STB).
- Logistics Coordination: Coordinate the efficient delivery of products from the client office to the influencers.
Deliverables & Reporting
- Negotiation Management: Navigate negotiations around final deliverables, including cross-posting rights, handshake posting, and content boosting rights.
- Budget Management: Track and manage costs, including influencer fees.
- Campaign Reporting: Deliver a comprehensive post-campaign performance summary, including key highlights, observations, and actionable recommendations. Provide a detailed Excel sheet containing post links, creator and their content performance metrics and analysis.
Required Skills & Qualifications
- 5+ years of demonstrated experience in influencer marketing, social media management, or digital outreach, preferably within an agency setting.
- MUST HAVE: Existing, verified relationships and a strong network with Filipino parenting and healthcare-focused creators, especially those highly active and influential on Facebook and TikTok.
- Proven expertise in the Filipino social media landscape, particularly understanding key audience behaviours on Facebook, TikTok, YouTube, and Instagram.
- Deep experience with the entire influencer lifecycle: research, strategy, identification, vetting, negotiation, contracting, and campaign management.
- Familiarity with managing content compliance and knowledge of the Advertising Standards Council (ASC) application and approval process in the Philippines is a strong advantage.
- Exceptional communication, negotiation, and project management skills with the ability to manage multiple creators simultaneously.
- Highly organized, proactive, and able to thrive in a fast-paced, high-stakes project environment with strict deadlines.
Why Join This Project?
This is an opportunity to lead a high-impact project for a major client, taking full control of the strategy and execution to engage Filipino parents around critical health themes. You will be operating at a strategic level while maintaining hands-on campaign coordination, making this a pivotal role for an ambitious Senior Manager.
Senior Social Creator Outreach Manager in London employer: Green Park Content
Contact Detail:
Green Park Content Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Creator Outreach Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the influencer marketing space, especially those with ties to Filipino parenting. A personal introduction can make all the difference when you're trying to get your foot in the door.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past campaigns and successes in influencer marketing. Use data and visuals to demonstrate how you've driven engagement and results—this will help you stand out!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential opportunities. You never know what might come up!
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest developments in social media and influencer marketing, especially within the Filipino community. This knowledge will not only help you in interviews but also show your passion for the industry.
We think you need these skills to ace Senior Social Creator Outreach Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for influencer marketing and the Filipino parenting audience shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what you can bring to the table.
Tailor Your Experience: Make sure to highlight your relevant experience in influencer marketing and social media management. We’re looking for someone who understands the Filipino social media landscape, so don’t be shy about showcasing your connections and past successes in this area.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on how your skills align with the responsibilities outlined in the job description. Remember, we’re all about delivering top-quality work efficiently!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Green Park Content
✨Know Your Audience
Before the interview, dive deep into understanding the Filipino parenting audience. Familiarise yourself with trending topics and key influencers in this space. This will not only show your expertise but also demonstrate your commitment to the role.
✨Showcase Your Network
Highlight your existing relationships with Filipino creators during the interview. Be ready to discuss specific examples of how you've engaged with them in past campaigns. This will illustrate your ability to hit the ground running.
✨Prepare for Compliance Questions
Since compliance with local advertising standards is crucial, brush up on the Advertising Standards Council (ASC) application process. Be prepared to discuss how you’ve navigated compliance in previous projects and how you would ensure adherence in this role.
✨Demonstrate Project Management Skills
Be ready to share examples of how you've successfully managed multiple creators and campaigns simultaneously. Discuss your organisational strategies and tools you use to keep everything on track, especially under tight deadlines.
