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- Tasks: Drive keyword research for luxury content in Simplified Chinese and English.
- Company: Join Green Park Content, a trusted name in delivering top-quality work.
- Benefits: Enjoy flexible freelance work with the chance to make a real impact.
- Why this job: Be part of a dynamic team that values creativity and expertise in SEO.
- Qualifications: Fluent in Simplified Chinese and English, with proven Baidu keyword research experience.
- Other info: Work remotely while collaborating with the APAC SEO Manager.
The predicted salary is between 36000 - 60000 £ per year.
Social network you want to login/join with:
Freelance SEO Manager (Mainland China), London
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Client:
Green Park Content
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
6f0ee1c0c867
Job Views:
5
Posted:
14.07.2025
Expiry Date:
28.08.2025
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Job Description:
Greenpark\’s continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients\’ business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Role Overview
We are hiring a Freelance SEO Manager to drive keyword researchfocusing on both Simplified Chinese and English search behavior. Although the focus is on keyword research, this role requires someone with deep expertise in Baidu search trends, competitive mapping, and local content nuances within the luxury category.
Key Responsibilities
- Conduct Simplified Chinese and English keyword research using Baidu and other local platforms
- Identify high-potential keywords related to luxury jewelry, gifting, marriage, fashion, and lifestyle themes
- Cluster keywords by content type (PDP, editorial, FAQs, category landing pages)
- Annotate keywords based on intent, competitiveness, and priority
- Share insights on Baidu’s SERP dynamics, content formatting, and seasonal variations
Requirements
- Native or near-native fluency in Simplified Chinese, with excellent command of English
- Proven track record in keyword research, specifically for Baidu
- Proficient in tools like Baidu Keyword Planner, with bonus points for access to platforms like 5118, Chinaz, Dragon Metrics, or similar
- Familiarity with how Baidu differs from Google in content ranking and UX
- Strategic mindset, able to translate data into meaningful keyword recommendations
- Keyword masterlist with search intent, content opportunity tags, and competitive annotations
- Optional clustering, keyword maps, or Baidu-specific insights
- Weekly updates and coordination with the APAC SEO Manager
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Freelance SEO Manager (Mainland China) employer: Green Park Content
Contact Detail:
Green Park Content Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance SEO Manager (Mainland China)
✨Tip Number 1
Familiarise yourself with Baidu's unique features and algorithms. Understanding how Baidu differs from Google will give you an edge in your keyword research and help you tailor your strategies effectively.
✨Tip Number 2
Network with professionals in the luxury sector who have experience with SEO in Mainland China. Engaging with industry experts can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Stay updated on the latest trends in luxury goods and consumer behaviour in China. This knowledge will not only enhance your keyword research but also demonstrate your commitment to understanding the market during interviews.
✨Tip Number 4
Prepare to discuss specific examples of your past keyword research projects, especially those involving Baidu. Being able to showcase your expertise with real-world applications will make you a standout candidate.
We think you need these skills to ace Freelance SEO Manager (Mainland China)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Freelance SEO Manager. Familiarise yourself with keyword research, especially in the context of Baidu and luxury markets.
Tailor Your CV: Highlight your experience with keyword research and any specific tools mentioned in the job description, such as Baidu Keyword Planner. Make sure to showcase your fluency in Simplified Chinese and English.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of Baidu's search trends and how your skills can contribute to the company's goals. Mention any relevant projects or successes you've had in similar roles.
Showcase Your Knowledge: If possible, include examples of previous keyword research you've conducted, particularly focusing on luxury categories. This could be in the form of a portfolio or case studies that demonstrate your expertise.
How to prepare for a job interview at Green Park Content
✨Showcase Your Language Skills
Since the role requires native or near-native fluency in Simplified Chinese and excellent command of English, be prepared to demonstrate your language skills during the interview. You might be asked to discuss SEO concepts in both languages, so practice switching between them smoothly.
✨Highlight Your Baidu Expertise
Make sure to emphasise your experience with Baidu and any specific tools you’ve used, like Baidu Keyword Planner. Be ready to discuss how Baidu's search trends differ from Google and how you've adapted your strategies accordingly.
✨Prepare for Keyword Research Questions
Expect questions that dive deep into your keyword research process. Be ready to explain how you identify high-potential keywords and cluster them by content type. Sharing examples from past projects can really help illustrate your expertise.
✨Demonstrate a Strategic Mindset
The company is looking for someone who can translate data into meaningful recommendations. Prepare to discuss how you've used data in previous roles to inform your SEO strategies, and think about how you can apply that to the luxury category they focus on.
