At a Glance
- Tasks: Generate and nurture student leads through calls, emails, and social media.
- Company: Join Green & Orange Ltd, a passionate team empowering education and career development.
- Benefits: Competitive salary, performance bonuses, and ongoing training opportunities.
- Other info: Friendly, collaborative environment with excellent career progression.
- Why this job: Make a real impact by helping learners achieve their educational goals.
- Qualifications: 2-3 years in marketing or lead generation with strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Location: London / Romford, United Kingdom
Working Pattern: On-site
Salary: Competitive, based on experience
Contract Type: Permanent
Hours: Full-Time / Part-Time
Start Date: Immediate
Department: Student Recruitment & Business Development
Reports To: Student Recruitment Manager
Role Overview
Green & Orange Ltd is seeking a confident and results-driven Marketing & Lead Generation Executive with 2–3 years of experience in marketing, lead generation, student recruitment, telesales, admissions, or customer engagement. The role involves generating and nurturing student leads through calls, email campaigns, LinkedIn, social media, events, referrals, and community outreach. You will engage prospective students, build strong relationships, and convert enquiries into consultations and enrolments. Working closely with recruitment, admissions, and marketing teams, you will help deliver a smooth and supportive journey from first enquiry through to successful enrolment.
Key Responsibilities
- Generate and qualify prospective student leads through outbound calls, social media, LinkedIn, referrals, events, and digital campaigns.
- Contact and engage prospective students professionally to promote educational opportunities and consultation bookings.
- Manage and nurture leads through phone, email, WhatsApp, SMS, and CRM follow‑ups.
- Support and contribute to social media marketing campaigns across Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
- Create engaging marketing content, including social posts, flyers, campaign messages, short videos, and promotional materials.
- Maintain accurate CRM records, lead tracking, and campaign reporting.
- Assist with student recruitment events, webinars, open days, and community outreach initiatives.
- Work collaboratively with internal teams to improve lead conversion and student engagement.
Skills & Experience Required
- 2–3 years of experience in marketing, lead generation, student recruitment, sales, telesales, admissions, customer service, or a similar customer‑facing role.
- Excellent verbal and written communication skills.
- Strong confidence in telephone outreach and relationship‑building.
- Experience using CRM systems, Microsoft Office, Google Workspace, and digital communication tools.
- Good understanding of social media marketing and online lead generation.
- Highly organised, proactive, target‑driven, and able to manage multiple priorities.
- Ability to work independently and as part of a collaborative team.
- Experience within education, training, recruitment, or consultancy sectors.
- Knowledge of UK higher education, adult learning, or student finance processes.
- Experience using social media, LinkedIn and digital campaigns for outreach and lead generation.
- Familiarity with Canva, Adobe Express, Meta Business Suite, or email marketing tools.
- Ability to create engaging short‑form video or social media content.
- Additional community languages such as Romanian, Ukrainian, Bengali, Hindi, Urdu, Slovakian, or others are highly desirable.
What We Offer
- Competitive salary based on experience.
- Attractive performance‑based bonuses and incentives.
- Career progression opportunities within marketing, recruitment, and education consultancy.
- Ongoing training and professional development support.
- Friendly, supportive, and collaborative team environment.
- Valuable hands‑on experience in digital marketing, CRM management, lead generation, and student recruitment.
- Opportunity to make a real impact by helping learners achieve their educational and career goals.
Probation Period & Performance Review
This role is subject to a 3-month probation period, during which performance, attendance, and overall suitability will be assessed. A formal performance review will be conducted upon completion of the probation period. Successful completion of probation will lead to confirmation in the role, subject to meeting required performance standards and company expectations.
Why Join Green & Orange Ltd?
At Green & Orange Ltd, we are passionate about empowering individuals through education and career development. This role offers the chance to grow professionally while playing a meaningful role in connecting learners with life‑changing opportunities.
Marketing & Lead Generation Executive in Romford employer: Green & Orange Limited
Green & Orange Ltd is an exceptional employer located in London/Romford, offering a dynamic and supportive work environment for Marketing & Lead Generation Executives. With a focus on professional growth, employees benefit from competitive salaries, performance-based bonuses, and ongoing training opportunities, all while making a significant impact in the education sector by helping learners achieve their goals.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Lead Generation Executive in Romford
✨Tip Number 1
Get your networking game on! Connect with people in the education and recruitment sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, social media content, or any lead generation strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by role-playing common questions related to marketing and lead generation. Think about how you would handle objections or convert leads into consultations. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Green & Orange Ltd.
We think you need these skills to ace Marketing & Lead Generation Executive in Romford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing & Lead Generation Executive role. Highlight your relevant experience in marketing, lead generation, and student recruitment. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our team. Be sure to mention any specific experiences that relate to the job description.
Show Off Your Communication Skills:Since excellent verbal and written communication skills are key for this role, make sure your application reflects that. Keep your language clear and engaging, just like you would when speaking to prospective students!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Green & Orange Limited
✨Know Your Stuff
Before the interview, make sure you understand the ins and outs of marketing and lead generation. Brush up on your knowledge of CRM systems and social media platforms like LinkedIn and Instagram, as these will be crucial in your role.
✨Showcase Your Experience
Be ready to discuss your previous roles in marketing or student recruitment. Prepare specific examples of how you've successfully generated leads or engaged with prospective students. This will demonstrate your hands-on experience and confidence.
✨Engage with Enthusiasm
During the interview, show your passion for education and helping students. Use positive body language and maintain eye contact. Remember, they want someone who can build relationships, so let your personality shine through!
✨Ask Smart Questions
Prepare thoughtful questions about the company culture, team dynamics, and their approach to student engagement. This shows that you're genuinely interested in the role and helps you assess if it's the right fit for you.
