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For Companies At a Glance
- Tasks: Manage and optimise Paid Search and Social campaigns for diverse clients.
- Company: Join Green Ginger Digital, a vibrant Performance Marketing agency in Beverley, East Yorkshire.
- Benefits: Enjoy 31 days of holiday, birthday leave, and support for industry qualifications.
- Why this job: Be part of a dynamic team that values collaboration and drives impactful results.
- Qualifications: 2-3 years in Paid Search, strong analytical skills, and excellent communication.
- Other info: A varied role with clear progression routes and a focus on personal growth.
The predicted salary is between 19200 - 38400 £ per year.
Salary: £32K – £28K , Dependent on Experience
About Us
Green Ginger Digital is a thriving Performance Marketing agency located in the heart of Beverley, East Yorkshire. We specialise in helping ambitious businesses grow by connecting them with the right customers, time and again.
As a small but dynamic team, we deliver big results for our clients, offering services such as PPC, SEO, and strategic consultancy. We take pride in fostering a kind, collaborative and passionate work environment where every team member can thrive and contribute to our shared success.
We are looking for a talented Paid Media Strategist to join our growing team and drive impactful strategies across our client base.
Key Responsibilities
Campaign Management
- Plan, execute, and optimise Paid Search and Paid Social campaigns across platforms such as Google Ads, Bing Ads and Meta.
- Perform keyword research, aligning clearly to client products, services and business priorities.
- Develop audience targeting, demonstrating a clear understanding of target customers and their behaviours.
- Demonstrate clear understanding of feed optimisation and enrichment, and how to optimise Google Shopping activity.
- Implement scheduling to ensure that ads are highly visible at key client trading points.
- Create and test ad copy, showcasing unique selling points and mirroring client tone of voice.
- Manage client budgets, ensuring effective allocation and ROI / CPA optimisation.
- Proactively contribute to plans (monthly, quarterly, yearly) to drive forward strategies and client goals.
Performance Analysis
- Monitor performance metrics and analyse data to provide actionable insights for clients and senior team members.
- Generate regular performance reports for clients, highlighting results and recommendations.
- Proactively escalate performance challenges with a solution-based approach.
- Visualise data in a clear and concise manner, considering the audience.
Client Management
- Participate in client meetings, providing updates and insights on campaign performance in a confident, clear and engaging way.
- Work to build a relationship with the client, sharing updates both verbal and written, with confidence.
- Contribute to client performance meetings with confidence, helping to prepare presentations and data.
Innovation and Learning
- Stay updated on industry trends and best practices, attending webinars and relevant events.
- Suggest new strategies and platforms to enhance client outcomes, sharing learnings with the wider team.
- Work with third parties such as Google and Meta to understand new initiatives and test on clients where appropriate.
Job Requirements
- Experience: 2–3 years in Paid Search, ideally in an agency environment.
- Data-Driven Mindset: Strong analytical skills and attention to detail.
- Communication: Ability to explain campaign performance and strategies clearly to clients.
- Organisational Skills: Strong attention to detail and ability to manage multiple clients simultaneously.
- A dynamic and varied role — no two days will be the same.
- Competitive salary based on experience with clear progression routes.
- 31 days of holiday, including bank holidays.
- Plus 1 day off for your birthday and an extra holiday when you have worked 2 years.
- Support and funding to gain industry-recognised qualifications.
- A challenging but rewarding team environment with a focus on collaboration and growth.
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Paid Media Strategist employer: Green Ginger Digital
Contact Detail:
Green Ginger Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads and Meta. This will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the performance marketing industry. Attend webinars or local meetups to connect with others who might provide insights or even referrals for the Paid Media Strategist position.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your thought process behind keyword research, audience targeting, and how you optimised ad performance.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to drive decisions in previous roles. Highlight any tools or software you are proficient in that relate to performance analysis.
We think you need these skills to ace Paid Media Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Paid Search and Paid Social campaigns. Use specific examples that demonstrate your analytical skills and ability to manage client budgets effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your previous experiences align with the responsibilities outlined in the job description. Mention your data-driven mindset and communication skills.
Showcase Your Analytical Skills: Provide examples of how you've monitored performance metrics and generated actionable insights in past roles. This will demonstrate your ability to analyse data and contribute to client success.
Highlight Your Client Management Experience: Discuss any experience you have in client meetings or presentations. Emphasise your ability to build relationships and communicate campaign performance clearly, as this is crucial for the role.
How to prepare for a job interview at Green Ginger Digital
✨Showcase Your Analytical Skills
As a Paid Media Strategist, you'll need to demonstrate strong analytical skills. Be prepared to discuss how you've used data to drive campaign performance in the past. Bring examples of metrics you've monitored and how your insights led to actionable changes.
✨Understand the Client's Voice
Since you'll be creating ad copy that mirrors the client's tone, it's crucial to show that you understand their brand. Research the company beforehand and be ready to discuss how you would adapt your writing style to fit their unique selling points.
✨Prepare for Performance Analysis Questions
Expect questions about how you analyse campaign performance. Be ready to explain your approach to generating reports and how you communicate results to clients. Highlight any tools or methodologies you use to visualise data effectively.
✨Demonstrate Your Knowledge of Industry Trends
Stay updated on the latest trends in paid media and digital marketing. During the interview, mention any recent webinars or events you've attended and how they could influence your strategies at Green Ginger Digital. This shows your commitment to continuous learning and innovation.
