Head of Event Sales in London

Head of Event Sales

This is a rare opportunity to lead the event catering sales for two of London’s most exciting cultural destinations at a transformational moment in their history.

As London Museum prepares to open its landmark new home this November, the Head of Event Sales will play a pivotal leadership role in shaping the future of hospitality, events, and client experience across both London Museum and London Museum Docklands.

Leading the Green & Fortune events sales team, you will drive commercial performance, inspire a small scale high‑performing team, and oversee the successful conversion, planning, and delivery of exceptional events that showcase the very best of London hospitality.

The role is responsible for food and beverage sales, curating stories through exceptional culinary event experiences, working in partnership with the London Museum venue sales team.

This role goes far beyond traditional event catering sales.

It is an opportunity to influence strategy, build long‑term client partnerships, shape a growing commercial operation, and create culinary experiences that become defining moments for clients and guests alike.

We are looking for a people‑focused leader who thrives in a creative event catering environment, passionate about food and drink, leads from the front, exceptional event planning skills, and wants to make a lasting impact within one of London’s most exciting venue portfolios.

• What you’ll be doing
• Commercial Leadership & Building the Function
• Lead the commercial event catering sales function across London Museum and London Museum Docklands, shaping standards, ways of working and commercial performance at a pivotal stage of growth.
• Drive revenue and profitability targets through strong sales leadership, strategic F&B upselling, yield management and commercially creative event solutions.
• Build and maintain trusted relationships with key clients, partners, suppliers and stakeholders, helping establish long‑term growth and repeat business.
• Work closely with the Venue Sales Director and wider museum teams to shape strategy, identify opportunities and position the museums as market‑leading event destinations.
• Leading Relationships, Standards & Exceptional Delivery
• Provide senior oversight of event planning and delivery, ensuring exceptional guest experiences from enquiry through to flawless execution.
• Lead key client engagement activity including site visits, tastings, showcases, networking events and hospitality experiences to strengthen market presence and conversion.
• Work closely with operational teams, suppliers and museum stakeholders to establish exceptional service standards and seamless collaboration across departments.
• Act as a senior point of contact for key and high‑profile event catering inquiries, delivering a highly professional and consultative client experience.
• Leadership & Team Development
• Inspire, coach and develop a small scale high‑performing events sales team, creating a culture of accountability, ambition and excellence.
• Provide clear direction, support and hands‑on leadership to enable both individual and team success.
• Lead recruitment, onboarding and development of the growing team in partnership with People and senior leadership.
• Foster a culture of innovation, collaboration and continuous improvement across the commercial operation.
• Commercial Performance & Governance
• Maintain strong oversight of CRM systems, pipeline management, reporting and commercial food and beverage forecasting to support strategic decision‑making.
• Ensure contracts, event documentation and operational communication are consistently accurate and professionally managed.
• Maintain strong market awareness, identifying food and drink trends, competitor activity and new commercial opportunities.
• Ensure full compliance with company procedures, financial controls and data protection requirements.
• What we’re looking for
• A passionate, proven leader within events, hospitality, catering, or venue sales.
• Commercially astute with a strong understanding of revenue generation and client strategy.
• A confident relationship‑builder with excellent communication and influencing skills.
• Passionate about delivering outstanding guest experiences and operational excellence.
• Energised by leading teams in a dynamic, creative, fast‑paced environment.
• Excited by the opportunity to shape and grow the commercial success of a landmark London venue opening.

What do you get in return?

• Company Sick Pay
• Life Insurance (2 x annual salary)
• 50% discount in our restaurant and 25% off at our cafes
• Holidays increasing with length of service
• Loyalty bonuses in line with the length of service.
• One paid day off each year to get involved in any community or charity volunteering activity of your choice as we believe in the power of giving back
• Retail, Grocery and Gym Discounts
• Cycle to Work Scheme
• Refer your friend scheme
• Learning and Development Portal and further education with apprenticeship programs
• G & F Support Scheme
• Hospitality Action – Access to a confidential Employee Assistance Programme (EAP)
• A little bit about us

At Green & Fortune, we don’t do catering. We do moments. Memories. True hospitality from expert hands. Custom, quality, never cookie cutter.

Proudly independent and established in 2008, we bring nearly 20 years of successful events, strong partnerships, and countless moments of high‑quality hospitality.

We are hands‑on operators, creating tailored hospitality experiences across restaurants, cafés, bars, event venues, and workplace buildings in London.

Hospitality is about more than what’s on the menu.

It’s about delivering the best experiences, the best produce, and the best moments to every guest.

We are hosts, chefs, mixologists, and marketers.

Front of house and behind the scenes.

Producers of unforgettable events and champions of London’s best suppliers.

We know hospitality is more than a job.

It’s a lifestyle, a passion, and a vocation.

That’s why we build teams who care deeply about service and take pride in creating exceptional experiences.

Our team of industry experts supports and empowers every employee to grow and thrive.

Sustainability runs through everything we do, from gate to plate sourcing to reducing waste and supporting our communities.

We cook seasonal, thoughtful food and care for our planet in the same way we care for our people.

Green & Fortune is committed to fostering a diverse, equitable, and inclusive workplace.

We encourage applications from individuals of all backgrounds and fully support candidates with disabilities throughout the recruitment process.

• If you require any adjustments, please contact our People team at
• #J-18808-Ljbffr