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For Companies At a Glance
- Tasks: Become the HubSpot guru, optimising marketing platforms and driving campaign success.
- Company: Join a forward-thinking company that values innovation and collaboration.
- Benefits: Enjoy competitive pay, healthcare reimbursements, bonuses, and generous holiday leave.
- Other info: Flexible hybrid role with opportunities for personal and professional growth.
- Why this job: Make a real impact by leveraging AI and data to enhance marketing strategies.
- Qualifications: Experience with HubSpot and a knack for turning data into actionable insights.
The predicted salary is between 55000 - 60000 £ per year.
Hybrid role, Full time, Permanent
Monday to Thursday 8:30am – 5pm and Friday 8:30am to 2:30pm
Location: Camberley
The Role
As our HubSpot Specialist (and other digital platforms) you will play a critical role in ensuring the business makes full and effective use of HubSpot and connected marketing platforms to support lead quality, automation, insight and campaign effectiveness. You will act as the internal subject-matter expert for HubSpot, working closely with Marketing, Sales and extended sales teams to ensure platforms are optimised, insight-driven and aligned to business priorities.
Essential Requirements
- Strong practical experience using HubSpot as both a CRM and marketing automation platform
- Confidence designing and managing workflows, automation and reporting
- Hands-on experience applying AI tools within marketing platforms
- Proven ability to take ownership of complex digital systems
- Strong analytical mindset with the ability to turn data into insight
- Ability to explain technical and AI-driven concepts clearly to non-technical colleagues
Key responsibilities for this role include:
- Act as the internal subject-matter expert for HubSpot (CRM & Marketing Hub)
- Own and optimise lifecycle stages, lead statuses, automation workflows, campaign tracking, attribution, and data governance/GDPR compliance
- Identify under-utilised functionality and implement continuous improvements
- Establish and maintain clear standards, documentation and best-practice guidance
- Apply practical AI tools across HubSpot and related platforms to improve efficiency and insight, including personalisation, predictive lead scoring and AI supported reporting
- Evaluate emerging marketing technologies and AI capabilities and recommend appropriate adoption
- Ensure AI tools are used responsibly and in line with company and data protection policies
- Design and refine automated journeys, segmentation and lead-management processes
- Own marketing analytics and reporting across HubSpot and connected tools
- Build and maintain dashboards providing insight into lead quality, campaign effectiveness and marketing’s contribution to sales
- Translate data into clear, actionable recommendations for marketing and sales teams
Benefits
- Opportunity to claim money back on everyday healthcare costs like dental, optical and physiotherapy
- Enjoy a share of the Company’s success with bonus payments twice a year (March & September)
- 24 days holiday plus bank holidays (increasing by one day at 2-, 5- and 10-years’ service) with the option to buy up to 5 extra days each year
- Retail & gym discounts, chance to save on everyday purchases, food shopping, fashion, fitness memberships and more
- Boost your future savings with our salary sacrifice pension scheme
- A variety of tools to support your mental and physical health including our EAP and access to support from Mental Health First Aiders
Locations
Digital Marketing Specialist in Camberley, Surrey employer: Green Folk
Contact Detail:
Green Folk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in Camberley, Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work with HubSpot. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your experience with HubSpot and any successful campaigns you've managed. Use real data to demonstrate how you’ve improved lead quality or campaign effectiveness. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AI tools in marketing. Be ready to discuss how you’ve used them in past roles. Practice explaining complex concepts in simple terms, as you’ll need to communicate effectively with non-technical colleagues.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them why you’re the perfect fit for the role. And remember, applying through our website gives you a better chance of being noticed!
We think you need these skills to ace Digital Marketing Specialist in Camberley, Surrey
Some tips for your application 🫡
Show Off Your HubSpot Skills: Make sure to highlight your practical experience with HubSpot in your application. We want to see how you've used it as both a CRM and marketing automation platform, so don’t hold back on those details!
Be Data-Driven: Since this role is all about turning data into insights, include examples of how you've done this in the past. We love seeing candidates who can translate numbers into actionable recommendations for marketing and sales teams.
Keep It Clear and Concise: When explaining your technical skills, remember that not everyone is a tech whiz. Use simple language to describe your experience with AI tools and digital systems, making it easy for us to understand your expertise.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity as our next Digital Marketing Specialist!
How to prepare for a job interview at Green Folk
✨Know Your HubSpot Inside Out
Make sure you brush up on your HubSpot knowledge before the interview. Be ready to discuss specific features you've used, like workflows and reporting. This will show that you're not just familiar with the platform but can also leverage it effectively.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned data into actionable insights in previous roles. Think about times when your analytical mindset led to improved campaign effectiveness or lead quality. This will demonstrate your ability to contribute meaningfully to their marketing efforts.
✨Communicate Clearly
Since you'll need to explain technical concepts to non-technical colleagues, practice simplifying complex ideas. Use relatable analogies or examples from your past experience to illustrate your points. This will highlight your communication skills and adaptability.
✨Stay Updated on AI Tools
Familiarise yourself with the latest AI tools relevant to marketing platforms. Be prepared to discuss how you've applied AI in your previous roles and how you see it enhancing marketing strategies. This shows you're forward-thinking and ready to innovate.