Senior Digital Media & Partnerships Officer in East London

Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorates teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

About the team

You will be joining the Strategic Communications team, within the External Relations unit.

About the role

We are looking for an experienced senior marketer or campaign manager to join our team at City Hall, ensuring all Londoners are aware of the Mayor of London and GLA's work and how to participate in their city. You will plan and manage an important new strand of integrated campaign activity that focuses on using digital, traditional and innovative channels to reach local audiences across London. Our team leads on a range of exciting and important campaigns for the city, working to make London greener, safer, fairer and more prosperous.

You will be helping communicate to Londoners on priority issues such as housing delivery, air and water quality, and crime and safety, as well as cultural and community events and opportunities for young people. You will be skilled at running integrated, public-facing campaigns using the full channel mix and developing insight-driven strategies. Experience working with agencies (creative, media, public relations and research) is desired, and you should be confident managing complex projects with lots of moving parts. The role is part of a small team with a lot of responsibility, so you will be happy working independently and confident working with different stakeholders.

You will also be responsible for responding to new communications requests, asking the right questions and making recommendations to senior stakeholders. Excellent attention to detail is essential.

If you are enthusiastic, passionate about running great campaigns and a strong communicator, this could be a perfect opportunity for you.

What your day will look like

You will be identifying exciting communications opportunities across the organisation and translating them into assets and messages perfect for London's many local audiences. This role is incredibly collaborative and involves developing key relationships both internally and externally, including working closely with:

• The rest of the External Relations unit (Marketing, Press, Digital Communications, Events and more) to collaborate on communications opportunities, design and deliver integrated delivery plans
• The Creative team, content producers and external agencies to develop assets and campaign materials
• Policy, Data and Insight teams across the GLA to gather compelling materials to use in our campaigns

Skills, knowledge and experience

To be considered for the role you must meet the following essential criteria:

• Significant experience delivering complex integrated campaigns including managing budget, asset design, and delivery; using a range of local media, social media and digital channels to authentically reach and engage diverse communities
• Understanding and working with new and alternative media channels, including message carriers, community influencers and partners
• Excellent communicator with the ability to educate and gain buy-in to new ideas and new ways of doing things; and use data and insight to inform message development and design.
• Excellent copywriting and editing skills
• An understanding of data analytics and statistics in the context of developing compelling and accurate messaging
• Experience working in a complex stakeholder environment, including collaboration with research, creative, and political stakeholders to develop campaigns

How to apply

If you would like to apply for the role you will need to submit the following:

• Up to date CV
• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert.
• Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the CV and Cover Letters section of the form, ensuring you address the technical requirements and competencies in your Personal Statement.
• Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., CV applicant name - 012345)

As part of GLA's continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination.

If you have questions about the role

If you wish to talk to someone about the role, the hiring manager Alex Chafey would be happy to speak to you. Please contact them at alex.chafey[at]london.gov.uk. If you have any questions about the recruitment process, contact the glaopdcrecruitment[at]tfl.gov.uk who support the GLA with recruitment.

Assessment process

Once you have submitted an application, your details will be reviewed by a panel. If shortlisted, you will be invited to an interview/assessment. The interview/assessment date is: 21-22 May 2025 (may be subject to change).

Equality, diversity and inclusion

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability. We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.

Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.

Benefits

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office. In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

Additional Information

Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration. Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening.

More Support

If you have a disability which makes submitting an online application form difficult, please contact resourcingteam[at]london.gov.uk.