Senior Business Analyst

Good Growth is responsible for delivering and implementing the Mayor’s environment, transport and economic strategies and for the effective implementation of the London Plan. The Directorate is also responsible for regeneration, enterprise, growth, capital projects and design work.

About the Team

London is a city recognised as the global capital for arts and culture. Our theatres, music venues, museums and galleries are renowned across the world. Our creative industries are vital to London’s success and the recording studios, rehearsal spaces, artists’ workspaces, grassroots music, and LGBTQ+ venues all contribute to this success. The Culture, Creative Industries and 24-Hour London portfolio at the Greater London Authority focuses on supporting London’s cultural and creative economy, strengthening cultural infrastructure, and ensuring the city functions as a global, inclusive 24‑hour city. This includes overseeing major projects such as Creative Enterprise Zones, London Borough of Culture, the Fourth Plinth commission, and initiatives that support the night‑time economy. Alongside programme delivery, the team is preparing for devolved powers of licensing to the Mayor — working with boroughs, the police, industry and communities to ensure that licensing and regulatory frameworks support vibrancy, safety and economic growth while balancing local impacts.

About the Role

This is an exciting opportunity to join the Culture, Creative Industries and 24 Hour London (CCI24) Unit delivering the Mayor of London’s Strategic Licensing policy. You’ll be at the heart of a fast‑paced, cross‑organisational effort to design and implement new licensing powers—with the ambition to launch by Autumn 2026.

Key Opportunities

• Support and shape a new policy and regulatory function within the GLA
• Drive innovation in how licensing supports London’s economic and cultural vibrancy
• Work with senior stakeholders across government, industry, and the city
• Make a visible impact on how London works, plays, and grows

We’re looking for a dynamic and driven Senior Business Analyst to manage thorough discoveries of new digital products and processes at City Hall. To set the foundations for an intuitive, successful and user‑centered new licensing system for London.

What Your Day Will Look Like

• Checking in with teams across City Hall to understand how current licensing‑related processes work, surfacing blockers and opportunities for improvement.
• Partnering with product owners, service managers and developers to scope new features, shape implementation plans and keep user needs at the centre of decisions.
• Translating business needs into clear user stories, acceptance criteria and process maps that give the technical team exactly what they need to build and test.
• Running workshops that question assumptions, encourage user‑centred thinking and help teams re‑design processes for efficiency, simplicity and mobile‑first use.
• Sharing updates, analysis and recommendations openly across teams, contributing to the cross‑government BA community and promoting transparent, evidence‑based digital practice.

Skills, Knowledge and Experience

• Demonstrable business analysis experience within digital user‑facing products.
• Experience working in programmes of digital transformation, embracing user centred design and business change.
• Experience of running workshops and discovery sessions to efficiently and thoroughly prompt thought, challenge existing ways of working and encourage user centered design.
• Thorough experience with writing clear user stories and acceptance criteria, working both with Product Owners and Technical Leads to effectively prioritise work, based on producing the minimum viable product.
• Experience working in a multidisciplinary team, using agile principles and confident promoting these ways of working to others.
• Knowledge and experience of using business analysis tools and techniques to understand and demonstrate process and requirements, such as UML.
• Thorough understanding of government digital services, digital trends, technologies, practices and directions.
• A working knowledge of a range of digital and collaborative tools, including those focused on ticket management, project planning, process mapping and wire framing.
• Experience conducting user research and using remote usability testing platforms is desirable, but not essential.

Behavioural Competencies

• Understands diverse stakeholder needs and tailors team deliverables accordingly.
• Is a role model to others, encouraging them to think of Londoners first.
• Manages stakeholder expectations, so they are high but realistic.
• Removes barriers to understanding the needs of diverse stakeholders, including hard‑to‑reach groups.
• Focuses own and team’s efforts on delivering a quality and committed service.

• Encourages and supports teams in engaging in transparent and inclusive communication.
• Influences others and gains buy‑in using compelling, well‑thought‑through arguments.
• Negotiates effectively to deliver GLA priorities.
• Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement.
• Advocates positively for the GLA both within and outside the organisation.

• Translates GLA vision and strategy into practical and tangible plans for own team or delivery partners.
• Consistently takes account of the wider implications of team’s actions for the GLA.
• Encourages self and others to think about organisation’s long‑term potential.
• Informs strategy development by identifying gaps in current delivery or evidence.
• Takes account of a wide range of public and partner needs to inform team’s work.

• Makes sound decisions quickly on behalf of the GLA when a situation requires intervention.
• Takes responsibility for team decisions, providing rationale when those decisions are questioned.
• Involves senior stakeholders early in decisions that impact them.
• Analyses organisational risks associated with decisions, including those with long‑term impacts, before committing to action.
• Encourages others in the team to make decisions in their own area of expertise, take appropriate risks and learn from experience.

• Clarifies ambiguous problems, questioning assumptions to reach a fuller understanding.
• Actively challenges the status quo to find new ways of doing things, looking for good practice.
• Seeks and incorporates diverse perspectives to help produce workable strategies to address complex issues.
• Initiates consultation on opportunities to improve work processes.
• Supports the organisation to implement innovative suggestions.

• Expands networks to gain new information sources for research and policy development.
• Identifies and implements methods to ensure intelligence is of a high quality.