Playbook Officer

Good Growth is responsible for delivering and implementing the Mayor’s environment, transport and economic strategies and for the effective implementation of the London Plan. The Directorate is also responsible for regeneration (where the programme is not housing led), enterprise, growth, capital projects and design work.

London is a city recognised as the global capital for arts and culture. Our theatres, music venues, museums and galleries are renowned across the world. Our creative industries are vital to London’s success and the recording studios, rehearsal spaces, artists’ workspaces, grassroots music, and LGBTQ+ venues all contribute to this success. The Culture, Creative Industries and 24‑Hour London portfolio at the Greater London Authority focuses on supporting London’s cultural and creative economy, strengthening cultural infrastructure, and ensuring the city functions as a global, inclusive 24‑hour city. This includes overseeing major projects such as Creative Enterprise Zones, London Borough of Culture, the Fourth Plinth commission, and initiatives that support the night‑time economy.

Alongside programme delivery, the team is preparing for devolved powers of licensing to the Mayor — working with boroughs, the police, industry and communities to ensure that licensing and regulatory frameworks support vibrancy, safety and economic growth while balancing local impacts. The Culture, Creative Industries and 24‑Hour London Unit, in partnership with teams across the Greater London Authority (GLA), is leading an exciting new government-backed pilot to establish strategic licensing powers for the Mayor of London. This high‑profile initiative is a cornerstone of the Government’s and Mayor’s shared growth agenda—unlocking opportunities for London’s hospitality, cultural and nighttime economies.

This is an exciting opportunity to join the Culture, Creative Industries and 24 Hour London (CCI24) Unit delivering the Mayor’s and the Strategic Licensing policy. You’ll be at the heart of a fast‑paced, cross‑organisational effort to design and implement new licensing powers—with the ambition to launch by Summer 2026.

This Is a Unique Opportunity To:

• Support and shape a new policy and regulatory function within the GLA
• Drive innovation in how licensing supports London’s economic and cultural vibrancy
• Work with senior stakeholders across government, industry, and the city
• Make a visible impact on how London works, plays, and grows

Reporting to the Playbook Lead, the Playbook Officer will contribute to driving forward implementation of a new policy function for the Strategic Licensing Project and 24 Hour London team’s work. The project team will work with all London boroughs, the Metropolitan Police, industry and other key partners in designing and implementing a new Strategic Licensing Policy and powers. They will pilot a new Licensing Service that will improve licensing practice and partnership working across London, increasing economic impact, and creating a regional pilot that can influence national policy.

What Your Day Will Look Like:

• Helping shape clear, usable guidance, toolkits and templates, and making sure they land well with borough licensing teams and partners.
• Testing playbook content with users, refining language and structure, and ensuring the guidance is intuitive, interactive and workable in real casework.
• Maintaining strong relationships across boroughs, the Met Police, industry and internal teams, responding to enquiries and representing the project in meetings.
• Drafting concise briefings, reports and correspondence for senior officers and the Mayor’s Office, ensuring information is accurate, timely and actionable.
• Supporting procurement, events, communications and project processes so the programme runs smoothly in a fast‑paced, politically sensitive environment.

Skills, Knowledge And Experience:

To be considered for the role you must meet the following essential criteria:

• Experience in the field of licensing, 24 Hour London policy or user‑centred design is highly desirable.
• Evidence of project‑based work and preparing clear and concise and influential reports.
• Experience of working with high profile stakeholders and senior management in a complex political environment and preparing briefings.
• Experience in local government, other public body, or nightlife/hospitality setting is highly desirable.
• Good organisational and planning skills, operating in a highly pressured and complex environment.

Behavioural Competencies:

Building and Managing Relationships: Develops rapport and works effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals.

Communicating and Influencing: Presenting information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us.

Research and Analysis: Gathering intelligence (information, opinion and data) from varied sources, making sense of it, testing its validity and drawing conclusions that can lead to practical benefits.

Planning and Organising: Thinking ahead, managing time, priorities and risk, and developing structured and efficient approaches to deliver work on time and to a high standard.

The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA Competency Framework.

This role is based at London Fire Brigade’s Head Office (Union Street SE1 0LL).

How to apply:

• Up to date CV
• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘CV and Cover Letters’ section of the form, ensuring you address the technical requirements and competencies in your Personal Statement. Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., “CV – applicant name - 012345”).

As part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination. We may close this advert early if we receive a high volume of suitable applications.

If you have questions about the role, please contact the hiring manager, Clara Giraud, at clara.giraud@london.gov.uk. If you have any questions about the recruitment process, contact recruitment@london.gov.uk who support the GLA with recruitment.

Is this role eligible for sponsorship? This role DOES NOT meet the criteria for sponsorship for external candidates. It may meet the criteria for sponsorship for some internal candidates, in limited circumstances. Please contact the hiring manager if you wish to discuss this further.

Assessment process: Once you have submitted an application, your details will be reviewed by a panel. If shortlisted, you’ll be invited to an interview/assessment.

Equality, diversity and inclusion: London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability. We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share. Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.

Benefits: GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office. In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

Additional Information: Successfully candidates must undergo a criminal record (DBS) check but some roles may require additional security screening.

More Support: If you have a disability which makes submitting an online application form difficult, please contact recruitment@london.gov.uk.