At a Glance
- Tasks: Lead marketing campaigns that make London greener, safer, and fairer for all.
- Company: Join the Greater London Authority at City Hall, a hub of innovation and collaboration.
- Benefits: Enjoy hybrid working, competitive salary, 30 days' leave, and more perks.
- Other info: We value diversity and encourage applications from under-represented groups.
- Why this job: Make a real impact on London's future while leading a dynamic team.
- Qualifications: Proven experience in campaign management and strong leadership skills required.
The predicted salary is between 55000 - 65000 € per year.
Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. Its work includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, and planning and responding to emerging events or emergencies in London.
We're looking for an experienced senior marketer to lead our team at City Hall, ensuring that all Londoners are aware of the work of the Mayor of London and London Assembly. The Marketing Campaigns team delivers integrated campaigns and communications interventions that help make London greener, safer, fairer and support its growth.
Responsibilities- Lead a team of campaign managers and marketing experts to drive forward the annual marketing plan.
- Represent marketing across the Greater London Authority and provide communications expertise to a variety of stakeholders.
- Work closely with External Relations groups – Press, Digital Communications, and Strategic Communications – to develop and deliver integrated campaigns.
- Collaborate with policy teams, the Mayor's Office, Transport for London and other partners to ensure campaigns are built on robust insight, reflect the needs of Londoners, and are coordinated with key partners.
- Direct relationships with external creative, research and media-buying agencies to maximise value and impact for Londoners.
- Significant experience planning and delivering campaigns for complex organisations, including implementation and budget management.
- Strong track record of delivering social marketing initiatives and policy/issue-based campaigns, behaviour-change programmes and building marketing propositions for complex initiatives.
- Extensive experience working with external partners and agencies, including pro bono partnerships to drive further value and impact.
- In-depth knowledge and experience in a complex political, high-profile organisation at a senior level to manage or supervise delivery of cross-organisational projects.
- Senior management experience and a proven ability to lead multi-disciplinary teams, providing strategic advice on marketing and communications campaigns.
GLA staff work hybrid, up to three days per week in office. Benefits include a competitive salary, payments every four weeks, 30 days' annual leave, interest-free season ticket and bicycle loans, and a career-average pension scheme.
Equality, diversity and inclusionLondon's diversity is a key asset, and we endeavour to reflect it at all levels of our workforce. We welcome applicants of all ages, genders, gender identities, gender expressions, ethnicities, sexual orientations, faiths and disabilities. We particularly encourage applications from Black, Asian and Minority ethnic candidates, and from disabled candidates who are currently under-represented in our workforce.
Secondment OpportunityRequires a permanent or fixed-term contract with sufficient time remaining at the moment of application. Successful completion of probation period and satisfactory performance in the current role. At least 18 months service with the GLA.
Head of Marketing Campaigns in London employer: Greater London Authority
The Greater London Authority (GLA) is an exceptional employer, offering a dynamic work environment at City Hall where creativity and collaboration thrive. With a strong commitment to diversity and inclusion, GLA provides its employees with generous benefits such as a competitive salary, 30 days of annual leave, and opportunities for professional growth through engaging campaigns that impact the lives of Londoners. Join us in making London greener, safer, and fairer while enjoying a hybrid work model that promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Campaigns in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to showcase what you can bring to the table, especially for a role as dynamic as Head of Marketing Campaigns.
✨Tip Number 3
Prepare for interviews by researching the organisation and its recent campaigns. Be ready to discuss how your experience aligns with their goals. Tailor your responses to show you understand their mission and how you can contribute to making London greener, safer, and fairer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at City Hall.
We think you need these skills to ace Head of Marketing Campaigns in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, think about who will be reading your application. Tailor your language and examples to resonate with the values and goals of the Mayor of London and the London Assembly. Show us that you understand the unique challenges and opportunities in marketing for a complex organisation like ours.
Showcase Your Experience:We want to see your track record! Highlight your significant experience in planning and delivering campaigns, especially those that have made a real impact. Use specific examples to demonstrate how you've led teams and managed budgets effectively in previous roles.
Collaborate and Connect:Emphasise your ability to work with various stakeholders. Mention any past collaborations with external partners or agencies, and how these relationships have enhanced your campaigns. We love seeing candidates who can bring people together to achieve common goals!
Be Authentic:Let your personality shine through in your application. We appreciate authenticity and want to get a sense of who you are beyond your qualifications. Share your passion for making London a better place and how you envision contributing to our mission.
How to prepare for a job interview at Greater London Authority
✨Know Your Campaigns
Before the interview, dive deep into recent marketing campaigns led by the Greater London Authority. Understand their objectives, target audiences, and outcomes. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Head of Marketing Campaigns, you'll be leading a team. Prepare examples that highlight your leadership style, how you've managed multi-disciplinary teams, and any successful projects you've overseen. Be ready to discuss how you motivate and inspire your team to achieve campaign success.
✨Understand the Political Landscape
Familiarise yourself with the political context in which the GLA operates. Be prepared to discuss how you would navigate complex political environments and collaborate with various stakeholders, including the Mayor's Office and Transport for London, to ensure campaigns are effective and well-received.
✨Prepare Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the role, the team dynamics, and the future direction of marketing campaigns at the GLA. This shows your enthusiasm and helps you gauge if the organisation is the right fit for you.
