At a Glance
- Tasks: Lead marketing campaigns to promote the Mayor of London’s initiatives and engage with the community.
- Company: Join the Greater London Authority, a dynamic organisation at the heart of London.
- Benefits: Enjoy hybrid working, competitive salary, 30 days’ leave, and more perks.
- Other info: We value diversity and encourage applications from all backgrounds.
- Why this job: Make a real difference in London by driving impactful marketing strategies.
- Qualifications: Proven experience in campaign management and leading diverse teams.
The predicted salary is between 55000 - 65000 € per year.
Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. Its work includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, and planning and responding to emerging events or emergencies in London.
We’re looking for an experienced senior marketer to lead our team at City Hall, ensuring that all Londoners are aware of the work of the Mayor of London and London Assembly. The Marketing Campaigns team delivers integrated campaigns and communications interventions that help make London greener, safer, fairer and support its growth.
Responsibilities
- Lead a team of campaign managers and marketing experts to drive forward the annual marketing plan.
- Represent marketing across the Greater London Authority and provide communications expertise to a variety of stakeholders.
- Work closely with External Relations groups – Press, Digital Communications, and Strategic Communications – to develop and deliver integrated campaigns.
- Collaborate with policy teams, the Mayor’s Office, Transport for London and other partners to ensure campaigns are built on robust insight, reflect the needs of Londoners, and are coordinated with key partners.
- Direct relationships with external creative, research and media-buying agencies to maximise value and impact for Londoners.
Skills, Knowledge and Experience
- Significant experience planning and delivering campaigns for complex organisations, including implementation and budget management.
- Strong track record of delivering social marketing initiatives and policy/issue-based campaigns, behaviour-change programmes and building marketing propositions for complex initiatives.
- Extensive experience working with external partners and agencies, including pro bono partnerships to drive further value and impact.
- In-depth knowledge and experience in a complex political, high-profile organisation at a senior level to manage or supervise delivery of cross-organisational projects.
- Senior management experience and a proven ability to lead multi-disciplinary teams, providing strategic advice on marketing and communications campaigns.
Benefits
- GLA staff work hybrid, up to three days per week in office.
- Benefits include a competitive salary, payments every four weeks, 30 days’ annual leave, interest-free season ticket and bicycle loans, and a career-average pension scheme.
Equality, diversity and inclusion
London’s diversity is a key asset, and we endeavour to reflect it at all levels of our workforce. We welcome applicants of all ages, genders, gender identities, gender expressions, ethnicities, sexual orientations, faiths and disabilities. We particularly encourage applications from Black, Asian and Minority ethnic candidates, and from disabled candidates who are currently under-represented in our workforce.
Secondment Opportunity
Requires a permanent or fixed-term contract with sufficient time remaining at the moment of application. Successful completion of probation period and satisfactory performance in the current role. At least 18 months service with the GLA.
Head of Marketing Campaigns employer: Greater London Authority
As an employer at the Greater London Authority, you will be at the heart of shaping London's future, leading impactful marketing campaigns that resonate with diverse communities. Our inclusive work culture fosters collaboration and innovation, offering extensive opportunities for professional growth while ensuring a healthy work-life balance through hybrid working arrangements. Join us in making London greener, safer, and fairer, while enjoying competitive benefits such as generous annual leave and a supportive environment that values diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Campaigns
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to showcase what you can bring to the table, especially for a role as dynamic as Head of Marketing Campaigns.
✨Tip Number 3
Prepare for interviews by researching the organisation and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially around making London greener and fairer. Tailor your answers to show you’re the perfect fit for their mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Marketing Campaigns
Some tips for your application 🫡
Know Your Audience:Before you start writing, think about who will read your application. Tailor your language and examples to resonate with the values and goals of the Greater London Authority. Show us that you understand the importance of making London greener, safer, and fairer!
Showcase Your Experience:We want to see your track record! Highlight your significant experience in planning and delivering campaigns, especially in complex organisations. Use specific examples that demonstrate your ability to lead multi-disciplinary teams and manage budgets effectively.
Be Collaborative:Collaboration is key in this role. Make sure to mention any past experiences where you've worked closely with external partners or agencies. We love to see how you’ve built relationships and maximised value through teamwork!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Greater London Authority
✨Know Your Campaigns
Before the interview, dive deep into recent marketing campaigns that have been executed by the Greater London Authority. Understand their objectives, target audiences, and outcomes. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Head of Marketing Campaigns, you'll be leading a team. Prepare examples of how you've successfully managed multi-disciplinary teams in the past. Highlight specific challenges you faced and how you motivated your team to achieve campaign success.
✨Understand the Political Landscape
Familiarise yourself with the current political climate in London and how it impacts marketing strategies. Be ready to discuss how you would navigate these complexities while ensuring campaigns resonate with diverse Londoners.
✨Prepare for Collaboration Questions
Expect questions about working with external partners and agencies. Think of examples where you've collaborated effectively to drive campaign success. Emphasise your ability to build relationships and leverage insights from various stakeholders.
