Integrated Creative Lead

Integrated Creative Lead Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes to ensure we are prepared to respond to emerging events or emergencies in our city.

About the team

The Creative team is a small team that sits within the External Relations Unit at City Hall. They look after the Mayor and London brands to ensure all public-facing design work has a consistent look and feel. The team works closely with the Marketing Campaigns team to translate marketing strategy into compelling content by developing creative concepts for high-profile campaigns that resonate with our London audience.

About the role

You’ll work across high-profile marketing campaigns, from tackling the city’s housing crisis to sharing positive news stories about London. The ideas you produce can make a tangible difference to Londoners’ lives. We’re looking for someone with a strong grasp of conceptual thinking who can create ideas that truly resonate with Londoners. This is your chance to help shape and develop integrated marketing campaigns at the heart of London’s government.

You’ll bring:

• A passion for great design.
• Experience as an integrated creative lead or senior creative (in-house or agency).
• A portfolio that demonstrates a range of creative projects.

We work across digital—static and animated screens, social posts, video, and print as well as OOH. We need you to be skilled across these channels, and you should enjoy developing fresh creative concepts. You’ll be an excellent speaker, a skilled presenter, and able to pitch and share work with stakeholders. You’ll report to the Creative Services Manager and manage a team apprentice, so strong leadership, inspiration, guidance and mentoring are essential.

What your day will look like:

• Researching ideas for campaign creatives.
• Preparing mood boards and scamping ideas.
• Developing a creative route into final artwork.
• Providing finished artwork in various media formats and sizes.
• Scoping locations, procuring props and choosing cast/volunteers.
• Conducting image research for projects using stock photography.
• Co-ordinating with suppliers, production companies, creative agencies, freelancers and printers.

Skills, knowledge and experience

To be considered for the role you must meet the following essential criteria:

• Substantial experience developing and delivering creative ideas for digital (including static and animated screens, social posts, video) and print.
• Substantial experience working as part of a small studio team (agency or in-house) and be comfortable presenting to key stakeholders.
• Fluency in Adobe CC Indesign, Illustrator, Photoshop, Acrobat and After Effects.
• Experience and understanding of different media formats—social media channels, digital adverts, video, animation.
• Experience briefing photographers and production agencies for campaigns and working with other external suppliers.
• Knowledge of and experience in designing accessible digital and print materials.

Benefits

GLA staff work up to 3 days a week in the office, with the remainder remote. You will need to split your time between home working and office attendance. We offer a competitive salary package, paid every four weeks, 30 days’ annual leave, interest-free season ticket and bicycle loans, and a career average pension scheme.

Equality, diversity and inclusion

London’s diversity is its biggest asset, and we strive to ensure our workforce reflects that diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability. We particularly encourage applications from Black, Asian and minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. We are an inclusive employer and welcome flexible working arrangements. The role can be part-time or work-share. We are a Disability Confident Employer and will accommodate adjustments through the recruitment process.