At a Glance
- Tasks: Lead investment policy and engage with stakeholders to boost the UK visitor economy.
- Company: Join a dynamic team at the forefront of UK tourism growth.
- Benefits: Collaborative work environment with opportunities for professional development.
- Other info: Work with a friendly team dedicated to enhancing local economies and tourism.
- Why this job: Make a real impact on the UK's vibrant culture and heritage through strategic policy.
- Qualifications: Experience in policy development and excellent communication skills required.
The predicted salary is between 50000 - 60000 £ per year.
The Visitor Economy drives growth and creates jobs, significantly boosting local economies. VisitBritain's latest estimates indicate that 41.2 million inbound visitors contributed £31.5 billion to the economy in 2024, with many tourists citing our vibrant culture and heritage offer as one of their main motivators for visiting the UK. Global tourism is projected to grow by 5% year-on-year but the UK is operating in a highly competitive field to capture that demand. In the medium term, HMG has committed to increasing visitor numbers to 50 million per year by 2030.
We are a friendly and dynamic team based between London and Manchester, within the Visitor Economy, Heritage, Loans and Art Collection (VEHLAC) Directorate. The team sponsors VisitEngland and VisitBritain (the British Tourist Authority): VisitBritain works with the GREAT campaign to generate demand to visit the UK. VisitEngland works with businesses and local authorities in all areas of the country to support the regional development of the visitor economy, through destination partnerships that help communities to tell their stories to visitors. The recent regional restructuring of destination management in England has set up the sector to deliver jobs and growth across all regions. We are also working at pace on introducing a registration scheme for short-term lets, crucial for high-quality stays across the country but also to flexibly meet increased demand for accommodation during events like the Commonwealth Games.
You will lead on investment policy within the wider team and will be joining at a crucial time as we look to publish our Visitor Economy Growth Strategy. Experience working with analysts, other government departments and external stakeholders will be vital to continue to push policy in this priority area forward, as well as the ability to work autonomously. You will lead the team's engagement with the Visitor Economy Advisory Council (VEAC); providing the secretariat function for the VEAC and commissioning input from the VEAC that supports delivery of the Visitor Economy team's objectives. You will act as the lead for ministerial engagement briefings, coordinating inputs across the team and ensuring ministers are fully supported and well-informed for meetings, visits, and events. You will also be involved in coordinating and drafting high-quality ministerial and treat official correspondence related to the visitor economy, ensuring accuracy, clarity, and alignment with departmental priorities.
The ideal candidates would have the following key skills and experience:
- Essential requirements:
- Experience developing policy, using clear evidence to make informed recommendations.
- Ability to think strategically, identifying common goals or barriers to progress.
- Excellent communication, briefing and drafting, for audiences both internal and external.
- A proven ability to work with a range of stakeholders (ideally both inside and outside Government).
- Experience of secretariat provision.
- Desirable skills:
- Previous experience and/or knowledge of visitor economy sectors.
We'll assess you against these behaviours during the selection process:
- Seeing the Big Picture
- Making Effective Decisions
- Communicating and Influencing
- Delivering at Pace
Policy, Briefings and Governance Lead employer: Greater.jobs
As a leading force in the Visitor Economy sector, our company offers a vibrant and inclusive work culture that fosters collaboration and innovation. With a focus on professional development, employees are encouraged to grow their skills and advance their careers while contributing to the strategic goals of increasing visitor numbers to the UK. Located between London and Manchester, we provide a dynamic environment where your contributions directly impact local economies and the tourism landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Policy, Briefings and Governance Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the visitor economy sector. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the latest trends in the visitor economy. Show that you’re not just passionate but also informed. Bring your A-game by having examples ready that demonstrate your strategic thinking and stakeholder engagement skills.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview or networking event, drop a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great way to reinforce your communication skills!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your experience in policy development and stakeholder management, and let us see how you can contribute to the Visitor Economy Growth Strategy!
We think you need these skills to ace Policy, Briefings and Governance Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your application to highlight how your experience aligns with the role. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Provide examples of how you've developed policy or worked with stakeholders in the past. We want to see your strategic thinking in action!
Keep It Clear and Concise:When drafting your application, clarity is key. Make sure your writing is straightforward and free of jargon. We appreciate well-structured applications that get straight to the point.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team!
How to prepare for a job interview at Greater.jobs
✨Know Your Policy Inside Out
Make sure you’re well-versed in the latest developments in visitor economy policy. Familiarise yourself with the Visitor Economy Growth Strategy and be ready to discuss how your experience aligns with their goals. This shows you’re not just interested in the role, but also invested in the sector.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully engaged with various stakeholders in the past. Whether it’s government departments or external partners, being able to demonstrate your ability to build relationships will be key. Think about specific instances where your communication made a difference.
✨Master the Art of Briefing
Since you'll be involved in ministerial briefings, practice summarising complex information into clear, concise points. Bring along a few examples of briefing documents you’ve created, as this will highlight your drafting skills and attention to detail.
✨Think Strategically
Be prepared to discuss how you identify common goals and barriers in policy development. Think of a time when you had to make a strategic decision and how that impacted the outcome. This will show your ability to think critically and contribute to the team’s objectives.
