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- Tasks: Design and optimise email-led lifecycle programs to boost customer engagement.
- Company: Join a leading fintech company driving innovation in e-commerce solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on customer journeys and drive business success.
- Qualifications: 5+ years in marketing automation with hands-on experience in Pardot and Marketo.
- Other info: Collaborative environment with a focus on continuous improvement and best practices.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support our UK growth initiatives, with a primary focus on cross-sell lifecycle programs for Global Payments SMB customers.
This role will be responsible for building, executing, and optimising emailâled lifecycle journeys that drive adoption of Worldpay eâcommerce solutions across existing Global Payments SMB frontâbook and backâbook customers.
You will work across both Pardot and Marketo, partnering closely with Lifecycle Marketing, CRM, Sales, and Product teams to deliver scalable, dataâdriven programs that improve engagement, conversion, and revenue.
Key Responsibilities- Design, build, and optimise crossâsell lifecycle email programs using Pardot and Marketo
- Execute frontâbook and backâbook customer journeys aligned to Wave initiatives
- Support alwaysâon and campaignâbased lifecycle motions across acquisition, activation, crossâsell, and retention
- Build and manage programs, automations, and journeys in Pardot and Marketo
- Create and maintain segmentation logic aligned to CRM data, consent, and regional requirements
- Ensure data hygiene, audience accuracy, and platform best practices
- Develop and execute A/B testing strategies to improve engagement and conversion
- Monitor performance across key metrics (open, click, conversion, pipeline influence)
- Share insights and recommendations through regular performance reporting
- Partner with Lifecycle Marketing, Sales, Product, CRM, and Analytics teams
- Support alignment between marketing automation execution and commercial priorities
- Ensure consistent messaging and customer experience across touchpoints
- Contribute to best practices, documentation, and scalable MA frameworks
- Support continuous improvement of the marketing technology stack
- Ensure compliance with consent, data, and regional marketing requirements
- Handsâon experience with both Pardot and Marketo (required)
- Experience working with CRM systems (e.g. Salesforce) and customer data
- Bachelor's degree in Marketing, Business, or related field
- 5+ years' experience in marketing automation or lifecycle marketing
- Strong experience building emailâled lifecycle and crossâsell programs
- Proven ability to analyse performance data and translate insights into action
- Strong stakeholder communication skills across regional and global teams
- Experience in SaaS, payments, fintech, or B2B services preferred
Approximately 10% travel, primarily UK, with occasional US travel.
Marketing Automation manager in London employer: Greater Giving, Inc.
Contact Detail:
Greater Giving, Inc. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Automation manager in London
â¨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Pardot and Marketo. This gives potential employers a taste of what you can do.
â¨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation. We recommend role-playing with a friend to boost your confidence.
â¨Tip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets noticed and shows you're serious about joining our team.
We think you need these skills to ace Marketing Automation manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Automation Manager role. Highlight your experience with Pardot and Marketo, and show us how you've successfully executed email-led lifecycle programs in the past.
Showcase Your Data Skills: We love data-driven decision-making! Include examples of how you've used performance metrics to optimise campaigns. This will demonstrate your analytical skills and your ability to translate insights into actionable strategies.
Highlight Collaboration Experience: This role involves working closely with various teams, so be sure to mention any cross-functional projects you've been part of. Show us how youâve effectively communicated and collaborated with stakeholders to achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets seen by the right people. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Greater Giving, Inc.
â¨Know Your Tools Inside Out
Make sure youâre well-versed in both Pardot and Marketo. Brush up on their features, functionalities, and best practices. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise and readiness for the job.
â¨Showcase Your Data Skills
Prepare to talk about how youâve analysed performance data in previous roles. Bring examples of A/B testing strategies youâve implemented and the results they yielded. This will demonstrate your ability to translate insights into actionable marketing strategies.
â¨Understand the Customer Journey
Familiarise yourself with lifecycle marketing concepts, especially around cross-sell programs. Be ready to discuss how you would design and optimise email-led journeys for different customer segments, showing that you can think strategically about customer engagement.
â¨Communicate Effectively
Since this role involves collaboration with various teams, practice articulating your ideas clearly. Think of examples where youâve successfully worked with sales, product, or analytics teams. Strong communication skills are key to ensuring alignment across departments.
