Social Media and Engagement Officer in Great Yarmouth

As the Social Media and Engagement Officer, you will play a pivotal role in enhancing and expanding the digital presence and community engagement of the Council across various social media platforms. You will liaise closely with internal officers as well as colleagues in the media to ensure key messages are communicated effectively. This role is crucial for strengthening our communication strategies and fostering positive relationships with residents, stakeholders, and the wider community.

Key result areas:

• Assist in the delivery of the council’s Corporate Communications Strategy, offering effective in-house PR and reputation management services for the business, including media relations and effective social media management.
• Help promote and improve awareness and understanding among target stakeholders of the council, its services, projects, policies, events and objectives through effective communications and online content, thereby supporting the council’s operational and strategic aims.
• Support effective engagement between the council, its residents and other stakeholders, encouraging public involvement in shaping council key work and decisions, including through supporting public consultations.
• Help maintain effective working relations with the media and the council’s partner organisations, assisting with managing and promoting the reputation of the council and the borough, minimising risk to reputation via effective media management of issues.

Social Media Execution:

• Manage day-to-day activities on all social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok) to increase visibility and engagement.
• Create engaging content, including video (Reels, TikTok, YouTube Shorts), image, and text posts, and monitor audience engagement metrics.

Community Engagement:

• Build and nurture relationships with the local community through social media interactions and offline initiatives.
• Respond to comments, messages, and inquiries promptly and professionally.
• Identify opportunities for community involvement and collaboration to promote council initiatives and services.

Content Development and Management:

• Generate, edit, and publish engaging multimedia content that highlights the Council’s activities, achievements, and events, including press releases, dynamic social media posts, and short-form video content such as Reels and TikToks to increase reach and audience engagement.
• Collaborate with internal teams to gather content and ensure accuracy and relevance.
• Maintain a content calendar and adapt content strategies based on analytics and social media trends.

Campaign Management:

• Support and execute social media campaigns to support key council projects, events, consultations, and public announcements.
• Monitor campaign performance, analyse results, and provide recommendations for future improvements.

Brand Management:

• Ensure consistency in messaging, tone of voice, and visual identity across all social media channels.
• Uphold the Council's brand guidelines and represent the council positively in all online interactions.

Monitoring and Reporting:

• Monitor social media channels for trends, insights, and conversations relevant to the council.
• Prepare regular reports on social media performance using analytics tools and present findings to stakeholders.

Qualifications:

• Proven experience in social media management, preferably within the public sector or a related field.
• Excellent knowledge of social media platforms and their respective best practices.
• Strong written and verbal communication skills, with the ability to tailor content for different audiences and platforms.
• Strong creative skill set including video editing and content creation.
• Creative thinker with the ability to generate innovative ideas and campaigns.
• Proficiency in using social media management and analytics tools.
• Ability to work effectively both independently and as part of a team, with strong organisational skills and attention to detail.
• Understanding of local government functions and community engagement principles is desirable.
• Relevant qualifications in communications, marketing, digital media, or a related field is desirable but not crucial.
• Ability to work flexibly across the borough, attending events and activities as required, including occasional evenings and weekends where necessary.

About Us:

Great Yarmouth Borough Council has the goal to achieve excellence for the Borough. We don’t just say we are ambitious; we mean it. We are always looking at the ways in which we can improve and be the best that we can, providing the best for the people who live, work, visit and operate businesses in the Borough. We have big plans for the future and massive opportunities ahead. We are one of the most successful enterprise zones in the country, Great Yarmouth is England’s offshore energy hub and Norfolk’s biggest seaside resort at the edge of the Broads National Park. The challenges we face in the borough are wide, but our commitment to achieving more has never been so focused. We offer a range of exciting benefits as an employer and are committed to a policy of equal opportunity in employment and the services we provide.