At a Glance
- Tasks: Win and grow high-profile on-trade accounts across the UK with real ownership.
- Company: Join one of the UK’s fastest-growing specialist wine businesses, Great Wines Direct.
- Benefits: Competitive salary, performance bonus, 33 days holiday, and up to 20% staff discount.
- Other info: Dynamic role with clear progression in a fast-scaling business.
- Why this job: Be part of an entrepreneurial team and make a real impact in the wine industry.
- Qualifications: 3+ years in Key Account Management, WSET Level 2 required, and a proactive mindset.
The predicted salary is between 42750 - 52250 £ per year.
If you’re the kind of person who hunts, builds, and grows accounts (not just 'manages' them)… keep reading.
This is a high-ownership role in one of the UK’s fastest-growing specialist wine businesses - with an exclusive portfolio that actually opens doors.
Great Wines Direct (GWD) is hiring a National Account Manager to win and grow high-profile on-trade customers across the UK.
You’ll be working closely with the Founder + Head of Sales, with real autonomy and serious ambition behind you.
Why this role is different
If you’re the kind of person who hunts, builds, and grows accounts (not just 'manages' them)… keep reading.
This is a high-ownership role in one of the UK’s fastest-growing specialist wine businesses - with an exclusive portfolio that actually opens doors.
Great Wines Direct (GWD) is hiring a National Account Manager to win and grow high-profile on-trade customers across the UK.
You’ll be working closely with the Founder + Head of Sales, with real autonomy and serious ambition behind you.
- Why this role is different
- Real ownership : you’ll run your patch like a business
- A portfolio with pull : exclusive, hard-to-find wines from small, family-run producers
- Fast-moving, entrepreneurial team : decisions get made quickly, good ideas get backed
- Big runway : we’re scaling trade and want someone who wants the challenge (and the upside)
- What you’ll do (day-to-day)
- Win and develop national & regional on-trade accounts across the UK
- Build and convert a strong pipeline into long-term, profitable partnerships
- Lead commercial negotiations (pricing, terms, listings, activation)
- Create account plans that grow revenue + margin + distribution
- Deliver tastings, staff training and wine education that drives rate of sale
- Work closely with ops to keep service levels sharp (because service wins accounts)
- What we’re looking for
- 3+ years Key Account / National Account experience in wine + on-trade (or closely related drinks)
- Proven track record of winning new business and hitting ambitious targets
- Commercially sharp: confident with margin, pricing, forecasting, negotiation
- A proper relationship builder - credible with owners, buyers, GMs and teams
- WSET Level 2 required (Level 3 or Dip a plus)
- Entrepreneurial mindset: proactive, resilient, thrives with autonomy
- The essentials
- Permanent , 40 hours/week
- London-based (Hammersmith) + national travel
- Competitive salary + performance bonus
- Up to 20% staff discount
- 33 days holiday (incl. bank holidays) + pension + sick pay
- Clear progression in a business that’s growing quickly
This isn’t a “keep the lights on” NAM role.
It’s for someone who wants to build, win, and be part of scaling something genuinely exciting in wine.
- (We may close early if applications are high.)
- #J-18808-Ljbffr
National Account Manager (Wine) — London | On-Trade | GWD employer: Great Wines Direct Ltd
Great Wines Direct (GWD) is an exceptional employer for those looking to make a significant impact in the wine industry. With a fast-paced, entrepreneurial culture and a focus on real ownership, employees are empowered to build and grow their accounts while enjoying competitive benefits such as a generous holiday allowance and clear progression opportunities. Located in Hammersmith, London, GWD offers a unique chance to work with exclusive wines from family-run producers, making it an exciting place for passionate individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager (Wine) — London | On-Trade | GWD
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Great Wines Direct Ltd as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Great Wines Direct Ltd and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Great Wines Direct Ltd’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace National Account Manager (Wine) — London | On-Trade | GWD
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Great Wines Direct Ltd, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Great Wines Direct Ltd, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Great Wines Direct Ltd.
How to prepare for a job interview at Great Wines Direct Ltd
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Great Wines Direct Ltd offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Great Wines Direct Ltd but also helps you get a feel for whether you’d thrive in that environment.
