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For Companies At a Glance
- Tasks: Create and optimise engaging digital content for GWR's online platforms.
- Company: Join Great Western Railway, a leader in the UK's rail network.
- Benefits: Enjoy free rail travel, health care, and a competitive salary up to £40,000.
- Why this job: Make an impact by enhancing customer experience through digital storytelling.
- Qualifications: Experience in digital content, SEO knowledge, and strong communication skills.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
Salary up to £40,000 depending on skills and experience plus an excellent benefits package. Our digital team works out of 3 main locations, London Paddington, Exeter and Plymouth, therefore you can be primarily based in any of these offices.
At GWR, we’re more than trains. We’re the proud custodians of one of the UK’s most iconic rail networks. Every year, over 100 million journeys connect people to the South West, South Wales and London through some of Britain’s most scenic routes. With a modern fleet, bold plans and a 91% customer satisfaction score, we’re driving continuous improvement every step of the way. Now we need a Digital Content Editor to help us share our story online.
About the role
We’re looking for a Digital Content Editor to manage and optimise our digital channels, including our GWR.com website. In this role, you’ll ensure content is clear, accurate, accessible and meets user needs. You’ll drive organic growth by leading on-page SEO and supporting the wider SEO function across technical and off-page practices. Using tools like Google Analytics and Search Console, you’ll identify opportunities, improve engagement and deliver data-driven enhancements for our website. Collaborating with stakeholders, you’ll bring their information to life online through effective communication and promotion, while championing digital best practices. This role combines communication, content optimisation and stakeholder engagement to deliver content that enhances commercial goals and customer experience. To support with collaboration, occasional travel across the GWR network is required.
Your main responsibilities will be:
- Write, edit and publish high-quality, user-focused content across GWR.com
- Manage day-to-day content updates, ensuring a timely and consistent publishing process
- Lead on-page SEO across GWR.com, ensuring content is aligned to search intent and best practice
- Conduct regular content QA checks to maintain accuracy, and ensure compliance with editorial, optimisation and accessibility standards
- Provide day-to-day advice and clear guidance to colleagues on digital best practice, accessibility and SEO
- Work with the Digital Marketing and Content Manager to continually improve content processes, workflows and governance
- Use customer insight tools and Google Search Console to track performance of website content and highlight risks or opportunities
- Support cross-team initiatives, campaigns and digital improvements as required
- Build positive relationships with internal stakeholders, representing the needs of digital users
The Reward
As well as a great team environment and comprehensive training, all GWR colleagues enjoy a range of benefits including:
- on-going development
- defined benefit pension scheme with the Railways Pension Scheme
- free rail travel across the GWR network for you and your family, plus discounted travel on with other rail companies
- company-sponsored health care plan
- discounted shopping and gym membership
- employee assistance programme and much more.
About you
Knowledge
- Strong understanding of digital content principles and best practice
- Strong knowledge of on-page Search Engine Optimisation (SEO)
- Awareness of web accessibility standards and writing for digital channels
- Familiarity with Google Search Console, Google Analytics, and content/SEO performance tools
- (Preferable) Understanding of UX and digital design principles
Skills
- Excellent editorial and copywriting skills
- Strong proofreader with high attention to detail
- Team player who can develop relationships with internal and external stakeholders
- Confident communicator who can explain complex digital and technical concepts simply
- Organisation skills, capable of managing multiple projects or tasks at once
- Comfortable analysing performance data and analytics to identify trends and opportunities
Experience
- Experience in a digital content or editorial role
- Experience managing digital content production and use of website content management systems (CMS)
- Experience writing and editing content for public-facing websites
- Experience applying on-page SEO best practices
- (Preferable) Experience in a digital team or agile product development environment
- (Preferable) Experience working with an e-commerce website
About the location
Our digital team works out of 3 main locations, London Paddington, Exeter and Plymouth, therefore you can be primarily based in any of these offices. To ensure collaboration and support for our stakeholders, some travel to other locations on the GWR network will be required on occasion. Free train travel for GWR is included as part of this role.
Please apply online via our website. If you have any problems applying, please email. Interviews will be held on the following dates:
- London: Tuesday 17 February 2026
- Exeter: Wednesday 18 February 2026
- Plymouth: Thursday 19 February 2026
We all belong at GWR. This is our vision for providing an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment. We value our differences such as age, gender, LGBTQIA, ethnicity, religion and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent. We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive. We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details. If you require additional support to complete your application due to a disability or neurodivergent condition such as dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.
Digital Content Editor in London employer: Great Western Railway (GWR)
Contact Detail:
Great Western Railway (GWR) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Editor in London
✨Tip Number 1
Get to know the company inside out! Research GWR's digital presence, their values, and recent projects. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former GWR employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role. Plus, it could give you an edge if they put in a good word for you!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills in SEO, content management, and stakeholder engagement can benefit GWR. Practise articulating your experiences clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on the interview dates and be ready to showcase your passion for digital content editing!
We think you need these skills to ace Digital Content Editor in London
Some tips for your application 🫡
Tailor Your Content: Make sure your application reflects the skills and experience mentioned in the job description. Highlight your understanding of digital content principles and SEO, as these are key for the Digital Content Editor role.
Showcase Your Experience: Don’t just list your previous roles; share specific examples of how you've managed digital content or improved SEO performance. This will help us see how you can contribute to our team at GWR.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, especially when it comes to communicating complex ideas simply, which is crucial for this role.
Apply Through Our Website: Remember to submit your application via our website. It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it’s super easy!
How to prepare for a job interview at Great Western Railway (GWR)
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with GWR's digital channels and content. Review their website, understand their tone of voice, and think about how you can enhance their online presence. This will show your genuine interest and help you discuss specific ideas during the interview.
✨Show Off Your SEO Skills
Since the role involves leading on-page SEO, be prepared to discuss your experience with SEO strategies. Bring examples of how you've improved content visibility in the past, and be ready to talk about tools like Google Analytics and Search Console. This will demonstrate your technical knowledge and ability to drive organic growth.
✨Prepare for Stakeholder Engagement
The job requires collaboration with various stakeholders, so think of examples where you've successfully communicated complex information. Be ready to explain how you build relationships and ensure everyone’s needs are met. This will highlight your teamwork skills and adaptability.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team dynamics, upcoming projects, or how they measure success in digital content. This shows your enthusiasm for the role and helps you gauge if it’s the right fit for you.
