Digital Content Editor

Based in Paddington, Exeter or Plymouth. Salary up to £40,000 depending on skills and experience plus an excellent benefits package.

Join Great Western Railway - Shaping our Digital Journey. At GWR, we're more than trains. We're the proud custodians of one of the UK's most iconic rail networks. Every year, over 100 million journeys connect people to the South West, South Wales and London through some of Britain's most scenic routes. With a modern fleet, bold plans and a 91% customer satisfaction score, we're driving continuous improvement every step of the way.

We're looking for a Digital Content Editor to manage and optimise our digital channels, including our GWR.com website. In this role, you'll ensure content is clear, accurate, accessible and meets user needs. You'll drive organic growth by leading on-page SEO and supporting the wider SEO function across technical and off-page practices. Using tools like Google Analytics and Search Console, you'll identify opportunities, improve engagement and deliver data-driven enhancements for our website. Collaborating with stakeholders, you'll bring their information to life online through effective communication and promotion, while championing digital best practices. This role combines communication, content optimisation and stakeholder engagement to deliver content that enhances commercial goals and customer experience. To support collaboration, occasional travel across the GWR network is required.

Your main responsibilities will be:

• Write, edit and publish high-quality, user-focused content across GWR.com
• Manage day-to-day content updates, ensuring a timely and consistent publishing process
• Lead on-page SEO across GWR.com, ensuring content is aligned to search intent and best practice
• Conduct regular content QA checks to maintain accuracy, and ensure compliance with editorial, optimisation and accessibility standards
• Provide day-to-day advice and clear guidance to colleagues on digital best practice, accessibility and SEO
• Work with the Digital Marketing and Content Manager to continually improve content processes, workflows and governance
• Use customer insight tools and Google Search Console to track performance of website content and highlight risks or opportunities
• Support cross-team initiatives, campaigns and digital improvements as required
• Build positive relationships with internal stakeholders, representing the needs of digital users

The Reward: As well as a great team environment and comprehensive training, all GWR colleagues enjoy a range of benefits including:

• on-going development
• defined benefit pension scheme with the Railways Pension Scheme
• free rail travel across the GWR network for you and your family, plus discounted travel on with other rail companies
• company-sponsored health care plan
• discounted shopping and gym membership
• employee assistance programme and much more.

About you: As the successful candidate, you'll have the following:

• Knowledge

• Strong understanding of digital content principles and best practice
• Strong knowledge of on-page Search Engine Optimisation (SEO)
• Awareness of web accessibility standards and writing for digital channels
• Familiarity with Google Search Console, Google Analytics, and content/SEO performance tools (Preferable)
• Understanding of UX and digital design principles

• Excellent editorial and copywriting skills
• Strong proof-reader with high attention to detail
• Team player who can develop relationships with internal and external stakeholders
• Confident communicator who can explain complex digital and technical concepts simply
• Organisation skills, capable of managing multiple projects or tasks at once
• Comfortable analysing performance data and analytics to identify trends and opportunities

• Experience in a digital content or editorial role
• Experience managing digital content production and use of website content management systems (CMS)
• Experience writing and editing content for public-facing websites