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- Tasks: Lead ticketing strategy and drive revenue growth for an immersive production in London.
- Company: Great Show Productions creates captivating experiences that engage audiences through innovative performances.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Join a passionate team and make a real impact on audience engagement and profitability.
- Qualifications: Experience in ticketing strategy and revenue management is essential; leadership skills are a must.
- Other info: Start date is March 2025; apply with your CV and cover letter.
The predicted salary is between 43200 - 72000 £ per year.
Great Show Productions is seeking a Head of Ticketing & Sales to lead the ticketing strategy and revenue growth for an exciting immersive production currently captivating audiences in London. This role is dedicated to optimizing ticketing performance, developing innovative sales strategies, and ensuring that all ticketing initiatives align with the company’s financial and artistic goals. While expertise in ticketing is essential, experience with other revenue streams such as F&B, private events, and merchandise is a plus but not required. The ideal candidate will be a proactive leader who can analyze trends, implement strategic pricing models, and drive ticket sales to maximize revenue potential.
MAIN PURPOSE: To oversee and drive the ticketing strategy and revenue performance, ensuring data-driven decisions, dynamic pricing optimization, and innovative sales approaches that enhance audience engagement and maximize profitability. Secondary responsibilities may include advising on additional revenue streams (F&B, private events, merchandise) as needed.
KEY RESPONSIBILITIES:
- Lead the development and execution of ticketing sales strategies to drive revenue growth.
- Formulate dynamic pricing strategies and oversee their implementation.
- Monitor ticketing performance, adjusting tactics to maximize yield and audience attendance.
- Manage and support the Ticketing Manager and ticketing team, ensuring efficient operations.
- Collaborate with marketing teams to integrate ticketing campaigns into broader sales initiatives.
- Analyze sales data, industry trends, and competitive benchmarks to inform pricing and distribution decisions.
- Source, onboard, and manage new channels to expand ticketing distribution and increase accessibility.
- Ensure seamless partnerships with third-party ticketing agents and affiliates.
- Optimize the use of ticketing platforms and CRM tools for tracking sales performance and audience insights.
- Address escalated customer service issues related to ticketing.
- Prepare revenue reports, forecasts, and strategic recommendations for senior leadership.
- Work closely with finance teams to ensure revenue tracking and reporting align with business expectations.
- Identify opportunities for ticketing-related promotional activities and special offers.
- Contribute to discussions around other revenue-generating initiatives (e.g., private events, F&B, merchandise) as a secondary function.
PERSON SPECIFICATION:
- Extensive experience in ticketing strategy and revenue management within the entertainment, theatre, or live events industry.
- Proven track record of driving ticket sales through strategic pricing, distribution, and sales initiatives.
- Experience in developing relationships and onboarding distribution partners to broaden awareness and ticket buyers.
- Strong understanding of ticketing systems, CRM platforms, and sales analytics.
- Data-driven decision-maker with excellent analytical and problem-solving skills.
- Ability to lead and mentor a ticketing team, fostering a results-oriented culture.
- Exceptional organizational and project management skills.
- Strong collaboration and communication abilities, working effectively with marketing, finance, and production teams.
- Adaptability and innovation in responding to market trends and audience behaviours.
- Experience in F&B, private events, and merchandise revenue management is a plus, but not required.
Contact Information: Please send your CV and cover letter by email via the button below with the subject line ‘Head of Ticketing & Sales - *Your Name*’
Head of Ticketing & Sales employer: Great Show Productions Ltd
Contact Detail:
Great Show Productions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ticketing & Sales
✨Tip Number 1
Network with professionals in the entertainment and ticketing industry. Attend industry events, workshops, or webinars to connect with potential colleagues and learn about the latest trends in ticketing strategies.
✨Tip Number 2
Familiarise yourself with the latest ticketing platforms and CRM tools. Understanding how these systems work will not only enhance your application but also prepare you for the technical aspects of the role.
✨Tip Number 3
Stay updated on market trends and audience behaviours. Being able to discuss recent developments in ticketing and sales during interviews will demonstrate your proactive approach and industry knowledge.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive sales in previous roles. This will highlight your ability to make data-driven decisions, which is crucial for this position.
We think you need these skills to ace Head of Ticketing & Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in ticketing strategy and revenue management. Focus on specific achievements in driving ticket sales and any relevant roles you've held in the entertainment or live events industry.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the immersive production. Discuss how your skills align with the key responsibilities, particularly in developing innovative sales strategies and optimising ticketing performance.
Showcase Analytical Skills: Emphasise your data-driven decision-making abilities. Provide examples of how you've used sales data and industry trends to inform pricing and distribution decisions in previous roles.
Highlight Leadership Experience: Since the role involves managing a team, be sure to mention your leadership experience. Discuss how you've mentored teams in the past and fostered a results-oriented culture, which is crucial for this position.
How to prepare for a job interview at Great Show Productions Ltd
✨Show Your Ticketing Expertise
Make sure to highlight your extensive experience in ticketing strategy and revenue management. Be prepared to discuss specific examples of how you've driven ticket sales through strategic pricing and distribution in previous roles.
✨Demonstrate Analytical Skills
Since the role requires data-driven decision-making, come equipped with insights from your past experiences. Discuss how you've used sales data and industry trends to inform pricing strategies and improve ticketing performance.
✨Emphasise Leadership Qualities
As a proactive leader, it's crucial to showcase your ability to manage and mentor a team. Share examples of how you've fostered a results-oriented culture and supported your team in achieving their goals.
✨Collaborate Effectively
The role involves working closely with marketing and finance teams, so be ready to discuss your collaboration skills. Provide examples of successful partnerships you've built and how they contributed to broader sales initiatives.
