Us
At Great Rail Journeys, we’re the UK’s leading provider of holidays by rail, offering escorted tours, river cruises and tailormade adventures across more than 40 countries worldwide. With five decades of experience, we’re experts in showcasing the beauty and diversity of the destinations we travel to, taking people to places only rail can reach.
Every year we proudly take over 50,000 customers on unforgettable journeys, creating moments of great connection through thoughtful planning, exceptional service and a genuine passion for what we do. We care deeply about our customers and never lose sight of the small touches and attention to detail that make a holiday truly special. Our customer first ethos sits at the heart of every decision we make, helping us deliver the high‑quality tours our customers love and return to year after year.
Our stunning Hudson Quarter office in York right opposite the station is a modern, collaborative space designed to bring people together, with 4 days in the office, it’s the perfect place to maintain our strong culture and teamwork. Don’t worry, we’ve got coffee on tap AND even a balcony for those sunny days! ️
And because great people deserve great perks, here’s a taste of what we offer:
Benefits You’ll Love✨
NPS-based bonus, paid twice per year, earn up to £500 when we hit our targets
️ Up to 25% off Colleague Discount on our tours
33 days Holiday (incl BH) Plus the Option to Buy 3 Extra Days
Commuter Club discount
Westfield Health Cash Back Plan
Eurostar Agent Rates
5% matched Pension Plan & Salary Exchange
Salary: Competitive (DOE)
Role Description
This is a full‑time, fixed‑term contract for an initial four‑month period. The role is for an eCRM Executive based in York, working 37.5 hours per week over five days, with four days in the office.
As a eCRM Exec at Great Rail Journeys, you will Play a key supporting role in delivering our customer strategy, with a passion for using customer data to drive engagement, bookings, retention, and satisfaction. Customer insight is central to our ambition to double turnover over the next five years, and this role supports a deeper understanding of customer behaviour across both UK and US markets.
You will support the delivery of data-led eCRM activity, including the execution of both broadcast and triggered campaigns, ensuring the right message reaches the right customer at the right time. Through delivering personalised campaigns and maintaining high-quality data, you will help build stronger customer relationships, increase loyalty, and drive commercial performance.
This role is ideal for someone motivated by growth, excited by data, and keen to develop within a fast-paced, customer-focused international business.
Who you are
You bring a positive, team‑focused attitude, with the energy and motivation to contribute to shared goals. You are eager to learn and develop your skills, taking ownership of your work while knowing when to seek support. You have a genuine enthusiasm for customer engagement and enjoy contributing to initiatives that build loyalty and strengthen the customer experience.
Responsibilities
- Assist with the execution of eCRM initiatives aimed at improving customer acquisition and retention, maximising interaction value, and enhancing customer satisfaction.
- Help segment customer data and contribute to personalisation efforts as directed by senior team members.
- Monitor campaign metrics and prepare reports, sharing key findings with the broader marketing team.
- Suggest improvements to eCRM activities based on learnings and support testing and optimisation under guidance.
Experience
- Previous experience working in a marketing, CRM, or digital communications team, with exposure to eCRM tasks.
- Basic understanding of eCRM platforms, data management practices, and email marketing automation tools.
- Experience supporting the delivery of customer campaigns, maintaining accurate databases and assisting with basic data analysis.
- Ability to work collaboratively in a team, supporting cross-functional projects without direct ownership.
- Good organisation and time management skills, able to follow established campaign plans and meet deadlines.
- Strong communication skills to share progress, report findings and collaborate with colleagues and stakeholders.
- Motivation to learn, a proactive attitude to offering support, and a willingness to take guidance from senior staff.
